What are the joining methods of express hotels?

Abstract: Express hotel is a kind of budget hotel, which has outstanding advantages such as less investment, high return and short cycle. Chain brand express hotels have obvious advantages in market competitiveness, popularity, unified management and customers, so more and more people want to join the express hotels. What are the ways to join the express hotels? What should I pay attention to when joining the express hotel? Let's have a look. 1. What are the ways to join the Express Hotel?

The target market of Express Hotel is ordinary business people, working class, ordinary self-funded tourists and students. Express hotels are generally based on franchise chain or franchise mode, and realize economies of scale and improve brand value through chain operation, which is also an obvious feature that distinguishes express hotels from other star-rated hotels and social hotels.

There are many ways for hotels to join franchising, which can be divided into voluntary joining, entrusted joining and franchising according to the proportion of capital contribution and the mode of operation. Franchise is the most common type of hotel franchise in the hotel industry because of its low risk and high profit.

1.VoluntaryChain means that individual stores voluntarily adopt the same brand operation mode and bear all operating expenses. This mode is usually that individual operators (hotel franchisees) pay a fixed amount of guidance fee (commonly known as hotel franchise fee), and the headquarters impart business knowledge before opening the store, or under the guidance of the headquarters, the operator's original store is changed to the business model stipulated by the chain headquarters; Usually, this method pays a fixed guidance fee every year, and the headquarters will also send staff to guide it, but some people don't charge this part of the fee, and all the expenses required for opening a store are borne by hotel franchisees; Since the hotel owner joined voluntarily, the headquarters only charged a fixed guiding fee, so the profit and loss obtained had nothing to do with the headquarters.

2.LicenseChain is the antonym of voluntary franchise. Hotel franchisees only need to pay a certain fee when joining, and the equipment and management technology for operating the storefront are provided by the headquarters. Therefore, the ownership of the store belongs to the headquarters, and the hotel franchisees only have the right to operate and manage, and the profits must be shared with the headquarters, and they must also obey the instructions of the headquarters 100%.

3. Franchise chain is between the above two ways. Usually, hotel franchisees and headquarters share the cost of opening a store, in which franchisees are responsible for store rent and decoration, and headquarters is responsible for making money equipment. In this way, hotel franchisees also need to share profits with the headquarters, and the headquarters also has control over hotel franchisees. However, because the hotel franchisees also paid considerable expenses and made high profits, some suggestions and opinions were put forward on the form of stores. Most convenience store systems in Japan operate in this way.

Second, matters needing attention in joining the express hotel

1, property and geographical location

Property can be owned or leased. When renting a property, hotel investors should pay attention to whether the property is suitable for decoration (usually frame structure) on the one hand, and the infrastructure of the property (fire fighting, parking) on the other hand, especially fire fighting, which is an extremely critical aspect of being a hotel. If the fire protection of the property can't meet the required standards, the hotel can't open.

Pay attention to the term of the lease contract, at least 8 years, because the franchise contract of the express hotel is generally about 8 years. Also pay attention to whether the annual rent is increasing, so as not to increase your investment cost. Geographical requirements, the surrounding tourists are relatively rich, which requires the property to be as close as possible to the business circle, central square and so on. , so as to facilitate the travel of our customers and become loyal users of the hotel.

Step 2 choose a brand

When choosing a brand, investors should pay attention to a comprehensive, multi-faceted and multi-channel understanding of the brand, such as telephone consultation, investigation of brand direct stores, unannounced visits to brand franchise stores and so on.

(1) Do hotel supplies have to be purchased from headquarters or can they be purchased by themselves? This is a big part of the difference between the franchise fees of various brands. Franchisees should pay attention to the comparison of quality and price with the market, otherwise, the cost of opening a hotel may increase; It may also become a disguised charge of the brand, so that franchisees are subject to the brand. If you buy hotel supplies yourself, you can refer to different prices and choose hotel supplies with higher economy.

(2) Post-management fee refers to how much the franchisees charge when the occupancy rate reaches, and the specific collection method.

(3) The experience of brand hotel management can be judged from the operating conditions of brand direct stores. If the brand's direct stores are in poor operating condition, or even no direct stores, then the brand's management experience can be imagined. Therefore, it is extremely important to choose a brand with rich hotel management experience.

3. Hotel preparation

(1) Before the hotel is renovated, it is necessary to make a good investment plan and rationally allocate the flow of funds to avoid the franchisee's overdraft. Otherwise, franchisees are prone to loan crisis, leading to psychological pressure. Order and arrival date of various goods, staffing, recruitment and training of personnel, etc. All these should be carried out and deployed around how to successfully start a business.

(2) During the hotel preparation, we should pay attention to all kinds of certificates (including industry and commerce, fire protection, etc. ) should be handled before the hotel decoration is completed. If you wait for the hotel to be built before you apply for all kinds of documents, it will waste the franchisee's precious opening time.

(3) In addition, it is necessary to form a hotel team to improve the team consciousness of the hotel and avoid infighting. It is also necessary to formulate the basic hotel management law, so that there are laws to follow, laws to be followed, law enforcement to be strict, and violations to be prosecuted. You know, a sound legal system is the foundation of opening a shop.

(4) Franchisees should pay attention to the recent fire and theft incidents in the hotel industry. During the preparation period, we should pay attention to the training of fire fighting and theft prevention, and strengthen the management of various safety systems.

(5) Publicity should be carried out before the official operation to increase the passenger flow after the opening. Thereby improving the occupancy rate of the hotel.