How to raise the hotel room business?

Service; Quality; Security; Marketing; Management;

Let me talk about it. The hotel is a whole. Don't forget that catering and guest rooms are a whole. If everyone supports a catering department, the repeat customer rate will be high. Cultural marketing has many advantages. Take a closer look at the report I reprinted below.

For the hotel industry, knowledge marketing can be understood as paying more attention to the content and value of knowledge, helping guests to increase their understanding of services and products, improving the quality of consumption, guiding consumer demand, thus achieving marketing effects, cultivating and creating potential markets, and finally occupying the market.

First, guide consumer demand, cultivate and create potential markets.

The hotel industry has basically entered a mature development path, and the market has become saturated. It is unrealistic to advocate "market segmentation" with traditional marketing concepts. On the contrary, with the improvement of people's living standards and lifestyles, especially the improvement of consumers' scientific and cultural knowledge, they are not satisfied with simple physiological needs, but pursue higher-level needs. In this sense, knowledge is demand, and knowledge can be transformed into new consumption actions. However, this knowledge demand of consumers is often inert and a potential demand. Therefore, it is necessary for us to instill and guide them with positive cultural concepts and lifestyles to stimulate their needs. Knowledge marketing spreads hotel culture to the public in a simple way, so that consumers not only know what it is, but also know why it is, and then sprout their desire for hotel products. This kind of purchase demand is often conscious, active and lasting, so for hotels, it undoubtedly means that financial resources are rolling in.

Second, increase the cultural atmosphere of hotel theme marketing activities and improve the management level of the hotel.

The development of theme marketing activities broadens the road for hotel management and creates considerable economic and social benefits for the hotel. As a hotel, the application of knowledge marketing in its theme activities is mainly reflected in the fact that the hotel should not only provide tangible physical consumption to the guests, but also publicize a culture and a lifestyle to the guests through theme activities, so that the guests can benefit from cultural knowledge. For example, when a hotel holds a food festival, on the one hand, it should not only provide authentic and delicious dishes to guests, on the other hand, it should also introduce the cultural background of the food festival, and strive to create an atmosphere of local customs on the set of the restaurant, so that guests can feel that they are in a different cultural atmosphere. It is often said that eating in a five-star hotel is a culture. Therefore, knowledge marketing, as the development trend of hotels, will inevitably bring more opportunities to the creation of hotel cultural atmosphere.

Third, stabilize and enhance the relationship among guests, employees and hotels.

In the past hotel management, it was emphasized to reward guests with price discounts and financial rewards. In fact, this is the lowest level of competition, and it is also the easiest for competitors to imitate. Therefore, in the marketing relationship, the top level should be to establish a solid relationship between products and customers in the knowledge structure. The superiority of knowledge marketing is obvious. Because it popularizes relevant cultural knowledge and has good social benefits. Hotels attract and retain a large number of loyal guests by spreading their own culture to their guests.

For employees, the implementation of knowledge marketing is undoubtedly a good thing. When a hotel holds theme marketing activities, its highest level is not only to benefit guests, but also to benefit employees from theme activities, which is an important part of knowledge marketing. That is to say, it is necessary and systematic to train employees on relevant cultural concepts before carrying out theme marketing activities, so that every theme marketing activity is a kind of welfare for employees and a great welfare. Obviously, knowledge marketing creates profits for hotels. While the hotel is profitable, it also stabilizes the loyalty of guests and employees to the hotel, thus achieving a win-win situation of economic and social benefits.

Good luck!