Traditional Culture Encyclopedia - Hotel accommodation - 219 sogou National Marketing Summit-Shanghai Station was a complete success.

219 sogou National Marketing Summit-Shanghai Station was a complete success.

Abstract

On August 21st, 219, the 219 sogou Mobile Marketing National Summit Shanghai Station was held grandly at Renaissance Shanghai Dragon Dream Hotel. Sogou's marketing experts and more than 1, marketing practitioners gathered at the summit site to discuss the new potential of marketing success around the theme of "4 million mobile phone value increasing potential".

(photo caption: on-site situation)

On August 21st, "the value of 4 million mobile phones has increased"-the 219 sogou Mobile Marketing National Summit Shanghai Station was held in Renaissance Shanghai Dragon Dream Hotel. Marketing experts from sogou and thousands of local business representatives gathered together to discuss the development direction and opportunities of mobile marketing under the new situation from the perspectives of industry, technology and products, so as to empower the majority of marketing practitioners.

(caption: site condition)

This summit is hosted by Beijing sogou Science and Technology Development Co., Ltd. and undertaken by Shanghai Guode Network Technology Co., Ltd. Liangwei Liu, General Manager of Enterprise Sales Department of sogou Advertising Marketing Center, Feng Haijun, General Manager of sogou Commercial Analysis Center, Zhang Lin, General Manager of Operation Strategy Department of sogou Advertising Marketing Center, Zhou Tong, Sales Director of sogou East China Region, Zhou Hui, Operation Director of Sogou East China Region, Tang Guodong, Chairman of Shanghai Guode Network Technology Co., Ltd., Chen Longwen, CEO of Shanghai Guode Network Technology Co., Ltd. Jesson Wang, general manager of Shanghai Guode Network Technology Co., Ltd. and other guests were all present to discuss new ideas of Internet marketing in the new environment with thousands of representatives of enterprises in Shanghai, so as to help small and medium-sized enterprises explore new business opportunities.

(Photo caption: site condition)

At present, sogou has the largest Chinese input method and the second largest search engine in China. Through in-depth cooperation with 23 mobile phone manufacturers such as vivo, Xiaomi, OPPO and Huawei, it has reached the default sogou search of 453 million mobile phones every day, which can accurately identify and meet the real-time information acquisition needs of users according to their input behavior characteristics, thus creating more marketing opportunities for enterprises; At the same time, the browsing scene is based on the information flow product system with an average daily PV of 1 billion, which helps the brand to achieve more efficient transformation with highly original information recommendation.

At the meeting, Zhou Tong, sales director of sogou East China Region, also mentioned that sogou's "multi-scene one-stop" marketing system can help enterprises to deeply penetrate marketing information in the core scenes of searching, chatting and browsing, and deliver more valuable content to target users in the first time.

(Caption: Zhou Tong, Sales Director of East China Region of sogou Company)

In the search scene, the traffic circulation is constructed to achieve the pre-and post-exhibition of the scene and improve the traffic; In the chat scene, help brands and users achieve accurate docking by meeting users' immediate information acquisition needs; Browse the scene, use highly original information recommendation, accurately reach the target audience, so that the influence and service of the enterprise are continuously strengthened, and the marketing effect is comprehensively improved.

(Photo caption: Zhou Tong, Sales Director of East China Region of sogou Company)

In addition, Zhou Hui, Director of Operations of sogou Commercial Advertising Products Department, explained that the commercial resource matrix constructed under the "multi-scene one-stop" marketing system in sogou, as well as the rich and diverse advertising styles with their own characteristics in the three scenes of search, chat and browsing, can not only meet the various marketing needs of different industries. It can also help enterprises achieve various marketing goals such as effect transformation, brand building and node marketing.

(Photo caption: Zhou Hui, Director of Commercial Advertising Products Department of sogou)

Tang Guodong, the chairman of Shanghai Guode Network Technology Co., Ltd., the agent of sogou search promotion in Shanghai, delivered a speech, thanking the vast number of corporate customers for their support to Guode Network and sogou.

Guode Network is an Internet marketing enterprise that grasps the development opportunity of the Internet era and digs modern people's demand for personalized information. Guode Network has rich experience in search advertising operation in the field of Internet marketing, and has provided one-stop Internet marketing services for small and medium-sized enterprises in Shanghai for many years. With excellent service quality and innovative ideas, it has won unanimous recognition from sogou companies and customers.

(Caption: Tang Guodong, Chairman of Shanghai Guode Network Technology Co., Ltd.)

At the conference site, Shanghai Huamei, Shanghai Yixing, Luoyu Education and Hanchuang Network reached an annual cooperation intention with Guode Network, and the signing amount exceeded 58 million yuan, which also pushed the atmosphere to a climax.

(caption: signing ceremony)

After that, the organizer announced the list of "Brand Impact Index" in Shanghai. The "Brand Impact Index" is jointly sponsored by china advertising association of commerce and sogou, based on the big data algorithm of sogou, and voted by a jury of experts and scholars from china advertising association of commerce. It is a brand-new brand influence evaluation system.

(Photo caption: Top 1 brand influence)

The list records the achievements of outstanding local enterprises in Shanghai with the help of various online scenes such as input and browsing in sogou search and sogou. In addition to sharing, there are plenty of red envelope interactive activities at the conference site.

(Caption: On-site Awards)

Among them, Ruan Yanqiang, general manager of Minan Culture Media (Shanghai) Co., Ltd. shared his successful experience on the sogou platform.

(Caption: Ruan Yanqiang, General Manager of Minan Culture Media (Shanghai) Co., Ltd.)

After the meeting, AI black technology from sogou, such as the intelligent translation exhibition area and the intelligent voice experience area, was warmly watched by the participating guests.

(Photo caption: site condition)

At the same time, many guests expressed strong interest in the promotion effect displayed by sogou, and moved to the negotiation area and the signing area to have a heated discussion with the operators of sogou search's promotion of Shanghai agent Guode Network.

(photo caption: site conditions)

At the sogou Marketing Summit, sogou showed all the participants how sogou can better help enterprises achieve effective exposure, not only reaching different user groups to the maximum, but also fully meeting the various marketing needs of various enterprises, and fully helping enterprises to carry out marketing transformation. At the same time, Guode Network will also bring more new opportunities for small and medium-sized enterprises through three core commercial products in sogou.