Hotel program cover

First, the store sales positioning:

Korean fashion women's wear is mainly knitted tops.

Second, the store decoration style:

Noble and elegant decoration style, the color of the store is mainly brown, supplemented by beige, and the decoration materials are mainly fiber, which reflects the beauty and curve of the buyer (female) and attracts customers into the store.

Third, the store staff:

Two or three shopping guides are required to have strong clothing matching ability, understand the fabric and production of clothing, and work conscientiously and responsibly. Cheerful and generous personality, strong affinity, strong language binding ability, can provide customers with good dress suggestions.

Fourth, the content design of the promotion plan:

Promotion is a great weapon in the operation of clothing industry, which can not only promote the increase of sales, but also help to enhance the image of the store and establish long-term cooperative relations with customers. Combined with the survey results, we found that the opening time of First Avenue was not long, the passenger flow was not high, and there were not many customers shopping in Laifuer. We decided to lock the promotion group into our classmates and teachers, the school staff are concentrated, and the age is in line with the shopping group of First Avenue. The goods of First Avenue also meet the purchasing needs and purchasing power of students and teachers. We have taken the following promotional activities.

1. Publish a report on our website to publicize our competition activities, let more students know about our competition, and attract more students from our school to buy goods in our store.

2. Put up posters in two campuses of our college before the official competition on 23rd, so as to further increase the influence of the competition on our college students, and indicate on the posters that you can enjoy preferential treatment if you hold our college student ID card, hoping to get the support of our college students to the greatest extent.

3. Before the competition, we will give lectures on our competition activities to teachers of various departments in two campuses, and issue vip cards to teachers of our school to make them our key customers.

4. From 23rd to 28th, during the competition every day, half-hour vouchers (10 yuan, 20 yuan, 30 yuan) will be distributed to the first floor of Fu every morning and afternoon to lead people to the store for consumption. Put up pop posters in the store to attract scattered customers to our store to buy goods to the maximum extent.

We left a credit card for each customer during the investigation and welcome them to buy clothes in our store during the activity.

6. We put up the logo of the clothing store, and each hanger has a logo designed and made by us. Shopping bags are carefully prepared for customers, and sealed with logo after each sale, so that customers can remember this activity organized by our changeyou clothing store and "First Avenue". Let the consumers who enter the store leave a deep brand impression, and let the potential consumers who don't enter the store see our mobile brand promotion.

7. Induced consumption refers to what consumers get, such as gifts and discounts. There are still many people who are greedy and cheap. We can grasp the psychology of these people and help you to do a good job in promotion. At Christmas, we carefully prepared small gifts for all consumers who entered the store to promote their consumption desire, and designed and arranged a special clothing area, taking the route of small profits but quick turnover.

Model marketing plan II

Promotion theme: "Five" moves the mood, refreshes "One" summer, and bids easily.

Promotion purpose: to promote all goods consumed during the May Day holiday and enhance the image of the store;

Promotion time: April 28th, 20xx-May 8th, 20xx

Promotion methods: storm goods, one-dollar series, five-dollar series and product auction;

Promotion content:

One theme mainly uses10 "5 yuan" series products as low-price promotion;

Second, the theme is mainly to promote the products of10 "1yuan" at low prices;

The third theme mainly takes 50 single items sponsored by suppliers as auctions (single items are mainly necessities for people's livelihood, assembling a computer);

Layout:

Cover: theme promotion of the event

Mainly highlight the auction activities, combined with the product promotion activities of a manufacturer (with deductive activities);

Cover one and cover two: 30 items in the "May Day" special edition.

1.15 "1yuan" series products, mainly focusing on food, department stores, daily chemicals and daily courses;

1) food: 2 snacks, beverage 1, seasoning1;

2) Department Store: 1 glasses, 1 hook, 1 fly swatter, 1 summer cooling fan, 2 pairs of stockings for men and women;

3) Daily chemicals: summer 1 soap, 1 toothbrush, 1 mosquito repellent products (mosquito repellent incense);

4) Daily delivery: 2 boxes of yogurt;

2. There are15 "5 yuan" series products, mainly food, department stores and daily chemicals;

1) Food: 1 beverage, 1 brewed beverage, 1 North-South dry goods, 1 seasoning, 1 snack food;

2) Department Store: 1 ceramic products (bowls and cups), 1 stainless steel kitchenware (shovels and spoons), 1 underwear for men and women, 1 beach pants, 1 thin cotton socks, 1 clothes rack;

3) Daily chemicals: 2 kinds of washing products (shampoo and shower gel), summer 1 sunscreen products, 1 paper products;

Cover 3: Fresh Special Edition: * * 20 pieces

1. Four kinds of seasonal vegetables and six kinds of seasonal fruits, with limited sales date;

2.4-5 single grain, mainly highlighting summer products (sugar, red beans, mung beans, etc. );

3. 5-6 items of daily necessities, jiaozi, glutinous rice balls and other low-temperature foods 1 item, and 4-5 items of normal-temperature dairy products. It is best to promote the whole product, and the products of Guiling Ointment can be launched as summer cooling items;

Seal 4: 33 items of "beauty" food and "beauty" customers (special edition of grain, oil and snack food).

1. Grain and oil category: (total 17 items)

1) 1 piece of edible oil: 5l or 4.46l of edible oil, which can be used as a commodity with enlarged pages below 60 yuan;

2) 2 pieces of sesame oil: in view of the factors of making cold dishes in summer, choose 2 pieces of single product to distinguish the price;

3) 2 pieces of soy sauce: 1 piece per yard, and you can choose soy sauce or soy sauce;

4) 2 pieces of vinegar: bottled and bagged 1 piece, and the sales method of 0 yuan 65438+3 bags can be selected for bagged;

5) 2 portions of seasoning sauce: 65438+ 0 portion of hot sauce and 0 portion of sesame sauce;

6) 2 instant noodles: 5 packets of instant noodles, vermicelli 1 bag;

7) Three dry goods in the north and south: 1 medlar, jujube and tremella respectively;

8) 2 pieces of bagged rice: compared with sales promotion, we mainly promote large packaged goods, and choose 10kg and 5kg 1 piece;

9) 1 piece of dried noodles: dried noodles are self-made goods, which are sold at low gross profit or parity;

2. Snack food courses: (total 16)

1) 2 roasted seeds and nuts: melon seeds and peanuts each have1;

2) 2 cakes: bread 1 bag, 65438 pieces of egg yolk pie;

3) 2 snack food (candied fruit): mainly aimed at the choice of candied fruit products;

4) 2 pieces of puffed food: potato chips 1 piece, 0 pieces of crispy rice;

5) 2 biscuits: general sandwich 1 biscuit, wafer 1 biscuit;

6) 3 pieces of jelly: bulk jelly 1 piece (Jin Wa jelly discount) and bagged jelly 1 piece (Xizhilang jelly);

7) 3 pieces of bulk food: 1 piece of bulk biscuits, bulk dry goods and bulk roasted seeds and nuts;

Seal 5, Seal 6: Cool Summer Breeze (special edition for drinking and brewing) * * * 42 items.

1. Alcohol category: (32 items in total)

1) 8 carbonated drinks (Coca-Cola, Pepsi, Coke, Sprite, lemonade, etc. );

2) Four kinds of water drinks (common mineral water and sports mineral water);

3) Five kinds of tea drinks (green tea, black tea and herbal tea);

4) Three kinds of juice drinks (orange juice, peach juice and fruit orange);

Marketing plan model essay 3

The annual college entrance examination is coming, which is a once-in-a-lifetime opportunity for many candidates. This year's college entrance examination will release the first batch of key undergraduate admission notices before July 20 at the latest. Many parents are very concerned about the college entrance examination and attach great importance to it. In view of this social hotspot, how to seize the "college entrance examination economy" and improve the operating efficiency of the hotel, the business planning department and the catering department jointly launched the planning scheme of graduation banquet.

I. Theme: Be the Pearl of No.1 History, Xie Enqing

Two. Time: July 20th-August 30th.

3. Location: xx Zhai Hotel

Four. Object: Parents of candidates who are admitted to national or provincial regular colleges (including undergraduate and junior college), live in urban areas and have good economic conditions.

Verb (short for verb) Purpose:

1, closely following social hotspots, grasping the "economy of college entrance examination", especially launching school banquet planning to enhance hotel management efficiency;

2. Through the unique planning of the college entrance examination banquet, we can satisfy the pride and glory of parents and candidates, infect friends and relatives at the scene, attract potential customers by enhancing the reputation of the hotel, and bring potential benefits to the subsequent operation of the hotel.

3. Effectively use "psychological marketing" and "emotional marketing" to meet the psychological and emotional needs of guests to the maximum extent by improving the added value of services.

Six, the early publicity "guest" way:

Through the marketing representative, he went to the political and educational offices and post offices of high schools to collect the data of students and parents who were admitted to regular colleges (including undergraduate and junior colleges) for the college entrance examination, and screened out the data of parents who lived in county towns and had better economic conditions. The marketing representative first called xx Zhai Hotel to congratulate them, and sent a particularly warm greeting card to the hotel at the appointed time and place, inviting them to hold a graduation banquet at the hotel. At the same time, inform them of the special planning and preferential policies for the graduation banquet to attract them to book seats as scheduled. (See Annex I for details of greeting cards)

Seven, the school banquet process planning:

In order to satisfy the pride and vanity of parents and candidates to the greatest extent and attract the admiration and envy of all the guests at the scene, this planning scheme will focus on the process of school banquet, aiming at improving the added value of hotel services through a series of novel and unique planning activities, which will be highly endorsed by all the guests at the scene and leave unforgettable memories for candidates and parents. At the same time, we use the "marginal benefit communication effect" to attract our classmates and even friends and relatives at the scene to give priority to our hotel when holding various banquets.

1, 17: 30- 17: 50: festive music and songs are played in the banquet hall for guests to listen to.

4. 17: 50: The wedding reception officially begins. Candidates (boys in black and white dresses, girls in white dresses) are seated next to the reception desk.

5. 17: 55- 12: 05: Award-winning ceremony of the honorary throne. The aisle in the middle of the banquet hall is covered with a red carpet, and there is a small stage at the end of the red carpet. Candidates are standing on the stage, in front of which are two hostesses. Each of them held a bunch of flowers and a greeting card on a plate, walked onto the stage with passionate music, and then delivered them to the candidates.

6.18: 05-18:10: The candidate gave a speech on the throne of honor and played the background music Applause.

7.18:10-18:15: flower season thanksgiving ceremony. The background music plays "Grateful Heart", and parents of candidates and representatives of two teachers are invited to take the stage. Candidates sent sympathy flowers and gratitude cards to their parents and teachers respectively, and bowed to their parents, parents and guests on the spot three times, thanking their parents for their parenting, thanking their teachers for their parenting, and thanking all relatives and friends on the spot for their care and support during their growth!

8.18:15-18: 20: Candlelight wishing ceremony. The etiquette lady wheeled the cake cart onto the platform, and the candidates made wishes on the cake and candlelight, and shared the cake with relatives and friends present. Play the background music "Tomorrow will be Better".

9. 18: 20- 12: 25: Parents give hearty speeches: parents of candidates are invited to give lofty speeches, and the background music "Tomorrow will be Better" is played at the same time.

Lunch starts at 10 and 18: 30.

Eight, additional service planning

Candidates who come to the hotel to hold a graduation banquet can reserve a KTV box in Miaodu for one night for free on the night of the graduation banquet (19: 00-0: 00). The size of the box depends on the business reservation of the day. The process of the party is planned by the candidates and their classmates. Drinks and snacks are self-care and can't be taken out. The final consumption cost is 20% off.

Parents who come to the hotel to hold a school banquet will enjoy a minimum discount of 7.5% if they open more than three rooms in the hotel that night, and they will not enjoy the preferential housing policy for three or less rooms (the discount can only be obtained after contacting the Food and Beverage Department at the front desk for details).

9. Preferential measures for school banquets: (You can order banquet prices and dishes)

1, Wang Zicheng Long Banquet (388 yuan/seat)

2. Become the first banquet (468 yuan/seat)

3. March Qingyun Banquet (568 yuan/seat)

4. The future is like a gorgeous banquet (668 yuan/seat).

5. Pengcheng Wan Li Banquet (888 yuan/seat)

6. Apprenticeship Banquet (1280 yuan/banquet)

note:

A those who book a banquet in the hotel and the number of banquet guests reaches 65,438+00 or above can enjoy the following preferential measures free of charge:

1), 1 free sign-in book;

2) Provide free video and photos of the banquet (the hotel only provides electronic version, and the guests are responsible for engraving and developing photos at their own expense);

3) Book the KTV box in Miaodu for free, and hold a classmate celebration party for the candidates. The final cost is 20% off;

4) Clothing and makeup are provided free of charge.

Class A budget: examinee costume rental 100 yuan, time sheet 30 yuan 130 yuan.

B. Anyone who spends more than 20 tables in the hotel can enjoy the following preferential measures:

Same as above;

In addition, 1 advanced password suitcase will be given away for free.

Class B budget: the above expenses plus the advanced password suitcase 180 yuan, and the total expenses are 3 10 yuan.

C those who spend more than 30 tables in the hotel can also enjoy the following preferential measures:

Same as above;

In addition, 1 room is provided for free.

Class C budget: The above expenses plus the room rate in 30 yuan 1 night, and the total cost is 340 yuan.

D those who spend more than 40 tables in the hotel can also enjoy the following preferential measures:

Same as above;

At the same time: students admitted to colleges and universities in the province will be presented with 1 express bus tickets (tickets will be given only from Leishan to the city where the admission institution is located, and tickets will not be given at the departure station) or reimbursed for 1 hard seat tickets (tickets will be given only from Leishan to the city where the admission institution is located, and tickets will not be given at the departure station); And the tickets are purchased by the candidates themselves, and the tickets are reimbursed by the hotel); Students admitted to colleges and universities outside the province can show their 1 hard sleeper tickets with the admission notice (tickets are only given from Leishan to the city where the admission institution is located, and the starting and ending stations are not given; And the ticket is purchased by the candidates themselves, and the ticket is reimbursed to the hotel. The highest reimbursement amount is 500 yuan, and the excess is taken care of by the candidates); Or order a 50% discount ticket for/kloc-0 for free, and reimburse 500 yuan, and the excess will be borne by the candidates themselves (if the discount ticket amount is lower than that of 500 yuan, the hotel will give it in full without making up the difference; A 50% discount ticket must be booked 15 days in advance. If you can't book a 50% discount ticket during the delay period, the hotel will not bear any responsibility, only reimburse 500 yuan).

Class D budget: the above expenses plus 3 kg of cake 40 yuan, plus 500 yuan, the average price of air tickets or air tickets, and the total cost of 880 yuan.

X. Publicity and promotion methods of this activity

In order to reduce unnecessary cost waste, reduce expenses as much as possible, and increase business income, this activity will adopt targeted and timely publicity and promotion methods, such as: the marketing representative will personally visit the target customers and send invitation cards, and hang banners in the city center for publicity; Inside and outside the store banners, lobby KT display boards, elevator advertisements.

Publicity method during the activity: set up a to beno. 1 list in the lobby to publicize the good news of candidates who hold graduation banquets in the hotel, and attach their photos and basic information to spread among candidates and parents. Candidates who reserve a banquet in the hotel can sign 1 in the lobby from the scheduled date; At the same time, students admitted to the top ten universities can sign their names on the gold medal list whether they come to the hotel to hold a graduation banquet or not.