Traditional Culture Encyclopedia - Hotel accommodation - Service concept of Hyatt Regency International Hotel Group in the United States
Service concept of Hyatt Regency International Hotel Group in the United States
On June 2, 2008, Hyatt One Minute TV commercial was broadcast on American high-traffic networks, prime-time cable TV programs and the Internet. Hyatt has launched a global advertising plan to convey the service concept of chain hotels: true hospitality. These advertisements will be broadcast in many languages in BBC World, CNN, ESPN, Discovery Channel, European News and European Sports Channel outside the United States. The main characters of the advertisement are employees of Hyatt Regency and local tourism professionals. Shooting locations include Grand Hyatt Shanghai, Grand Hyatt Shanghai Bund, Park Hyatt Shanghai and Grand Hyatt Hong Kong.
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