What are the development models of chain hotels?

Economy hotel is a new type of hotel with small scale, limited facilities and affordable price. Li (1984) pointed out that it is the fastest-growing hotel type in the hotel industry, and the economy accommodation industry has all the advantages of chain hotels. Through specific design and management, we can have very competitive housing prices, thus achieving low construction costs and low operating costs. The fast-growing consumer market in China and the expanding demand of budget hotels themselves are the main reasons why budget hotels compete for listing. In the first 20 years of reform and opening up, China must take the development mode of high-end hotels. Hotels should actively open to foreign investment, introduce the star system, learn the scientific management methods of foreign hotels, and introduce foreign hotel management companies. While developing high-end hotels, due to the expansion of reform and opening up, the development of social economy and the improvement of consumption level, the scale of budget hotels has also grown from small to large, becoming an important part of hotels and forming new industry opportunities, which is an inevitable development process. Developing economical hotels is the need of the new stage of hotel industry development in China, the need of social and economic development, the need of reform and development, and the need of China's integration into economic globalization. Economy hotel not only has the necessity and feasibility of development, but also has realistic urgency and great opportunities. This is both an opportunity and a challenge for the macro-management structure of the hotel and the member hotels in the hotel industry. Judgment and decision-making are important parts of human cognition. As the cognition of consumer psychology, it pays special attention to consumers' evaluation of goods and services and their purchase choices. Now some consumers feel that "luxury houses are too expensive to live in;" Cheap and impractical, unwilling to live ",people have found a huge growth space for budget hotels in China. The appearance of budget hotels has had a very strong impact on China people's concept of travel and accommodation. Before that, travel and accommodation were often only a distorted choice. Since the emergence of market economy, although the accommodation industry has also begun to transform into a buyer's market, the choice space is still limited. Because in the past, there were two main modes of market supply, one was star-rated hotels, the other was social hotels and unit guest houses. Star-rated hotels provide all-round services, but they are expensive. Hostel can't stay because of the wrong working system; The environmental and sanitary conditions of social hotels are often unsatisfactory. Ordinary people are willing to have hotel accommodation, often without so many unnecessary facilities, so they are unwilling to spend so much money; I want to spend less money, but I don't want to suffer from inconvenient transportation and outdated and unsanitary facilities. The appearance of budget hotels has brought China residents a cheap and applicable choice. Not only do star-rated hotels pay necessary attention to the modern life of their guests, but they also take into account their sensitivity and acceptance of prices. Therefore, although budget hotels appeared late in China, they attracted the attention of China residents from the beginning and quickly formed their core consumer groups. However, the survey results show that consumers' overall satisfaction with the current budget hotels is still in a state of "general" and "relatively satisfactory". The proportion of "average" (46. 1%) is slightly higher than that of "satisfactory" (44.6%). Although less than 10% (7.3%) are dissatisfied, the evaluation of "very satisfied" (1.7%) is even lower. From this point of view, the further development of budget hotels in the future depends on the further improvement of overall quality. Regarding the issues that consumers are concerned about, the survey also shows that the price (70.5%) is still the most satisfactory and concerned content of China budget hotel residents. In addition, the convenience of transportation (40.9%), sanitary conditions (25.8%), urban commercial outlets (23.4%), the geographical location of the hotel (2 1.7%) and the service level of the hotel (20.2%) are also very important. As for the "supporting facilities" that residents are most dissatisfied with (35.3%), it seems that we have to analyze two aspects: First, some "budget hotels" that have been hastily launched, hastily renovated, or even in name only really lack the necessary supporting facilities; On the other hand, it is not excluded that some guests who are used to the original star-rated hotels are not familiar with the economy hotels or are not used to demanding. Not long ago, people in the industry pointed out three bottlenecks or two major problems in the development of budget hotels. They are all well mentioned and timely. As far as its current development is concerned, it seems that the common problems faced by budget hotels should first pay attention to three aspects, namely, the standardized management of funds, talents and industries. First, capital does not seem to be a problem for investors who have the capital to enter budget hotels; However, for enterprises that have entered, are operating or are seeking to realize the development of economy hotels, capital is a problem that cannot be ignored. This is what many brand companies seeking listing or investment promotion are trying to plan. However, it is impossible to "copy" Home Inn, Jinjiang Inn and Motel. In this way, there will inevitably be a big gap between the expansion plan and reality. This distance is being tested by time. Secondly, the rapid development of talent economy hotels will inevitably put the issue of managing talents on the agenda. Economy hotel service should be simple. However, its requirements for services cannot be relaxed. The "saving" of the cost of economical hotels will inevitably reduce the ratio of service personnel to guests, which requires more and more "generalists" in hotel services. In particular, talents like the "store manager" have never been used by the traditional accommodation industry and modern star-rated hotels. The modern accommodation industry stimulated by demand has bred its "economy" from modern hotels.