What are the promotion methods?

Question 1: What are the online promotion methods? Of course, the common method of network promotion is search engine registration, in addition, there are: online advertising, link exchange, information release, mailing list, licensed email marketing, blog marketing, personalized marketing, membership marketing, viral marketing, word-of-mouth marketing and so on. The following is a detailed introduction to the methods of network promotion for you.

The first method of marketing: search engine marketing

The registration and ranking of search engines is one of the most classic and commonly used methods for network promotion. Now, the effect of search engines is not as effective as it was a few years ago, but the survey shows that search engines are still the basic way for people to find new websites.

Marketing method 2: link exchange.

In network promotion, link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, the name of the other website is put on its own website, and hyperlinks to the other website are set up, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion.

The third marketing method: viral marketing.

Viral marketing in network promotion is not really marketing by spreading viruses, but by listening to users' word of mouth to promote the network. Like a virus, information spreads and spreads to thousands of audiences through rapid replication.

The fourth method of marketing: online advertising

Almost all online promotion activities are related to brand image, and among all online promotion methods related to brand promotion, online advertising plays the most direct role.

Marketing method 5: information release

Information dissemination is not only the basic function of network promotion, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information automatically. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website.

Marketing Method 6: Mailing List

Mailing list is actually a way to promote email network. Mailing lists are also based on the principle of user permission. Users join voluntarily and quit freely. Slightly different, e-mail marketing is to send promotional information directly to users, while e-mail lists achieve marketing purposes by providing users with valuable information and adding appropriate promotional information to e-mail content.

Marketing Method 7: Personalized Marketing

Personalized marketing is also an important aspect of network promotion, which mainly includes: users customize the information content they are interested in, choose their favorite web design form, and set the receiving mode and receiving time of information according to their own needs.

Method 8 of marketing: membership marketing.

Membership marketing has been proved to be an effective network promotion method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Membership-based marketing is still in the initial stage of development in China, but e-commerce companies have shown strong interest and strong development momentum in network promotion.

Question 2: What are the methods of underground promotion? Exercise more, and you will lose weight after running.

Question 3: What methods are used for ground promotion? 1. Send DM table.

Put our advertising leaflets on streets, shopping malls and residential areas. If possible, be sure to talk to each other more and ask them if they like playing this game, where they have played before, whether they can use a computer or not, and not send a picture mechanically. To achieve good results, we must cover every place where potential users exist.

Second, organize activities.

There are many types of activities. We have performed and played games. The effect of the activity should be said to be the best, but the activity should be warmed up and the location must be chosen first, so that more people can gather. Activities should be explosive, such as grand prizes, stars and special performances. Especially in small cities, bigger activities are likely to be the content of after-dinner conversation in the following week.

Question 4: promotion methods: a comprehensive search engine promotion method. Search engine is our most commonly used, and the best way to promote it is to standardize the web page code, with fast access speed, unique content and less repetition, which is useful and unique to netizens.

Soft website promotion method: write articles on the network, or quote good articles, and skillfully add your own website, thus forming concern and achieving promotion effect.

Media website promotion method: let traditional media, newspapers, television, radio and other reports greatly increase the effect on a wide range of portal websites.

Social network promotion method: Qiu Qiu group is the most commonly used method, but most people don't like it very much, which has a certain endurance test for promoters.

Forum promotion: in front-line forums or regional forums, etc. , publish hot content and post your own posts.

Mobile phone website promotion: Now mobile phones are more and more convenient and fully functional. With the convenience of mobile phones, information can spread very quickly.

E-mail promotion method: sending e-mails to customers regularly has a certain publicity effect now.

Question 5: Who can help to list the methods of network promotion? About network promotion

Generalized network promotion refers to the use of the Internet to carry out publicity and promotion activities, and its promotion targets can be enterprises, products and individuals.

Classification of network promotion:

Network promotion can be divided into external promotion and internal promotion if it is divided according to the scope.

As the name implies, external promotion is to correctly promote potential customers other than existing customers. Mainly through a series of means to promote potential customers, in order to turn potential customers into formal customers, increase the number of actual customers of the company, and achieve the purpose of establishing the company's brand image and expanding market sales share.

Internal promotion refers to the promotion of existing and past customers. The purpose is to activate the lost customer contact, strengthen the existing customer contact, enhance customer loyalty and satisfaction, and improve the customer's purchasing enthusiasm and word-of-mouth effect through active interactive contact, appreciation and reward, so as to improve the brand and word-of-mouth of the company and products and increase sales.

Network promotion can be divided into paid promotion and free promotion if it is divided according to input.

Paid promotion includes: video TV promotion, newspaper media promotion, platform login promotion, search engine promotion, online advertising promotion and bidding ranking promotion. It is characterized by large investment and may not receive satisfactory returns. In today's mixed network situation, we must consider the cost performance and be cautious when doing paid promotion. Let money work.

Free promotion includes: blog promotion, forum message board promotion, instant messaging system promotion such as QQ group, email promotion, soft text promotion, link exchange/advertisement exchange and so on. It is characterized by no investment or only a small amount of investment, strong operability and controllability, and can be reformed as needed. The shortcomings are also obvious, requiring a lot of human resources. Although all free promotion is economical, we should make a good promotion plan and carry it out purposefully to save manpower loss.

Network promotion can be divided into online promotion and offline promotion if it is divided into channels.

Online promotion refers to the promotion method based on the Internet. Because the Internet is not limited by time, region and country. Compared with the traditional propaganda mode, its cost performance is very advantageous, and it is more and more recognized by modern enterprises. But not all online promotion is suitable for any enterprise. Although the internet has the above-mentioned "three noes" characteristics, it also has its chaotic side. How to let more audiences see you and pay attention to you on the network full of rubbish and competitive enterprise information depends on what you do!

Offline promotion is worth promoting through non-internet channels. Such as ground activities and outdoor advertisements. Because offline promotion usually involves a large amount of investment, offline promotion generally focuses on enhancing brand image or increasing user stickiness, and it should pay attention to practicality and cost performance in implementation.

If network promotion is divided by means, it can be divided into conventional means and unconventional means.

Conventional means refer to some benign and very friendly promotion methods. For example, normal advertisements, soft articles, forum publicity, word-of-mouth publicity and so on. However, with the intensification of competition, the change of netizens' consciousness and habits, eyeball effect, explosion effect and so on, the effect of traditional benign promotion methods has become less and less obvious. It is up to netizens to develop new ways, work hard on details, innovate and keep pace with the times.

And unconventional means refers to some vicious and very unfriendly ways. Mass mailing, malicious code, rogue software, virus spread and so on. But what needs to be emphasized here is that unconventional means are not useless, and in some cases, they can often produce good results. But in most cases, unconventional means will have a certain negative impact on the brand image. When necessary, we should also grasp the scale and try not to use some particularly malicious unconventional means.

What are the ways of network promotion?

1.B2B, B2C, C2C, etc. For example, Alibaba mall registration or fear of online store registration.

2. Release and promotion of supply and demand information. It is worthwhile to publish supply and demand information on various professional websites to improve network exposure.

3. Search engine promotion. Search engine promotion is divided into search engine login and bidding ranking, mainly to improve the company's search ranking in Internet search and increase exposure.

4. Website optimization and promotion. In fact, the purpose of website optimization promotion and search engine promotion is the same, but the difference is that one is for search tools and the other is for the website itself. By optimizing the website structure and keyword classification, the possibility of being searched by the network is improved, and it naturally ranks high. I. > >

Question 6: What are the best online promotion methods for 2065438+05? 1, soft text promotion.

Soft text promotion is one of the indispensable tools in network promotion. It is a very popular practice to conduct a soft-text marketing on a platform with relatively large traffic. Its advantage is that it is simple to operate, and it is free to submit articles on many websites. However, it requires high-quality soft text, and if the advertising features of "soft text" are obvious, it may be rejected.

Disadvantages: the quality of soft text directly affects the promotion effect.

2. Website navigation.

Website navigation (hao123,360, sogou, 2345, etc. ), major companies have always wanted to use URL navigation called traffic portal as the preferred promotion method. However, due to the limited space and complicated content of the integrated URL navigation page, it is difficult to get a place and accurately find the user group, so vertical subdivision URL navigation has entered everyone's field of vision and become a new trend of promotion. Vertical segmentation positioning and self-help website building platform are becoming the best way for free marketing and publicity.

Disadvantages: the navigation and positioning of websites established by netizens are not clear enough, and the navigation of traditional comprehensive websites is copied, which leads to inaccurate user groups and may lead to poor promotion effect.

3, question and answer, I know.

Q&A websites (Zhihu and Baidu Q&A) are interactive and can spread information quickly. As one of the important ways of network promotion, question-and-answer website promotion is one of the means of word-of-mouth promotion. Using Q&A website, combined with SEO skills, you can throw out questions that users care about and answer them, and implant relevant information. Generally, it has the characteristics of high weight, fast collection and good ranking, and it is indeed a better promotion method.

Disadvantages: it is troublesome to have a level requirement for the account.

4. wechat.

Wechat is becoming one of the new favorites of network promotion. With the rapid development of mobile Internet, the value of WeChat in marketing is immeasurable. The rate of pushing information to concerned users is100%; Precision marketing promotion can push messages to a user one-to-one, or to a certain area or point; Operating the subscription number will attract more users' attention, and you can also post relevant information in the circle of friends.

Disadvantages: At present, WeChat is not displayed online like QQ, so it cannot guarantee timeliness.

5, IM promotion (QQ, Ali Want Want, etc. ),

Through IM(QQ, UC, MSN, Ali Want Want, etc. ), although there are viruses and harassment on MNS and QQ, it still can't resist the wave of people using IM in the 2.0 era. Similarly, IM has naturally become one of many ways of network promotion. Enterprises can join targeted groups according to their own product characteristics, release relevant news, or build their own groups to make users more targeted.

Disadvantages: IM is mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be grasped, otherwise it is easy to be disgusted. For the above five free online promotion methods, Deming blog can't say that it can bring the most direct benefits to all users, but it will definitely improve each user's online promotion knowledge and bring the products you want to show to netizens to them accurately. To do a good job in network promotion, it is necessary to comprehensively analyze the characteristics of the enterprise's own industry, and then tailor its own publicity methods for the enterprise. According to the needs and development direction of enterprises, various publicity methods should be formulated to spread the information of enterprises. I believe that the marketing effect will be better through the parallel use of various promotion methods.

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Question 7: What are the promotion methods of the company? Now it is very popular to promote 1SNS soft text. Going to SNS website is mainly to add hundreds of thousands of users to several popular SNS websites. Then choose the appropriate soft text, attach a reasonable website link, and post it in your own log. Let some of your friends share it, so that many people will pay attention to your articles and websites.

2SNSAPI cooperative promotion method can develop some small plug-ins related to their own website products and insert them into schools and Sina Weibo. As long as there is an open API SNS website, plug it in. Many websites are doing this now. Go to the campus to see those open applications, many of which are provided by small websites, and there are more or less advertisements hanging on their own websites. Moreover, the earlier this market is made, the better. Many SNS websites have just begun to try to develop APIs, and the requirements for auditing are not particularly strict. In the future, if there are too many websites, it will be difficult to insert SNS websites.

3 Favorite promotion methods Add some pages with wonderful contents to QQ bookmarks, Baidu search, Yahoo collection, etc. Let netizens who like these contents read the collection. Moreover, these bookmarked websites have high weight and are easy to be included.

4 moderator alliance promotion method This method is suitable for the promotion of forum community websites. That is to say, it's good to join some moderators' alliance, such as Daqi moderators' alliance. I will submit some wonderful contents of the forum every day, waiting to be hired by relevant channels. Once hired, it will bring you a lot of IP. I bring more than 3W IP hits to the website in two days at most.

In fact, I don't know what this method is called, and its limitations are very small. As far as I know, it is only used in the hodgepodge of cats. Let's call it reply topping for the time being. I found this method by accident, when I was looking at the IP routing of the website. I found that there were more than 200 IPS in a post of the cat flutter that day, but I knew that we didn't go there to post promotional posts, so I felt a little strange. I went to that post and found that someone put a link to our website and replied to the top, so it brought us more than 200 IPS. Later, I went to chat with some netizens who often jump together with cats. Moderators can't delete, as long as the administrator has the right to delete, so in general, it can be set for a period of time.

Award-winning registration promotion method is a promotion method to increase the number of registered members. Generally, everyone uses award-winning registration or some incentive registration methods to promote it. People nowadays are very realistic, unprofitable and will not do it.

7 Free Game Promotion Law Free games are free games hanging on the website, but they must be consistent with the theme of the website and interesting.

8qq group promotion method uses dozens of qq, each qq joins dozens of groups and sends a website once a day. 50 qq on average * 50 QQ groups * 50 people in each group = 75,000 people watch. If there are more qq, join more groups and join large groups, the publicity effect will be better if there are more people in each group. Even if qq users who are not online are excluded, the effect can not be underestimated. Endure humiliation, not afraid of being kicked. In addition, you can send mass emails in QQ group, for example, you can recommend the wonderful content on the website of * * * * * in the email.

The function of search engine promotion method is to integrate network resources, find the most suitable website content for netizens, and bring traffic to other websites, which is its unexpected side effect. The website promotion columns of many webmaster websites seem to have become seo areas. The best method of seo is to standardize the web page code, which has fast access speed, unique content and little repetition, and is useful and unique to netizens.

10 write an article, or quote a good article and skillfully add your own website and product name.

1 1 Blog Promotion Law to be released. One is sent to forums, article stations and one to blogs. There is an advantage of putting it in a blog, and it will not be deleted at will.

12 media promotion law allows traditional media, newspapers, television and radio to report.

13 mobile phone promotion methods wap website, mass SMS, color ring back tone prompt, etc. Mobile phones are becoming more and more powerful, smaller and more handy, and easier to carry. In the future, the number of mobile Internet users will definitely exceed that of computers.

14 Web abstract promotion method improves the quality of Web pages, pictures and posts of web abstract websites and aggregated websites. There can also be a lot of traffic if recommended.

15......& gt& gt

Question: What interesting ways do O2O companies push through hotels, restaurants, big coffees, exhibitions, parks and other scenes?

Moreover, the promotion method is not active promotion, but let customers experience it themselves and let products integrate into life.

Question 9: Push refers to a marketing method. Or a category of people (push people) 20 points push refers to a marketing method. Or refers to a class of people (push people)

First of all, explain what is push?

Refers to ground promotion, which can be called carpet promotion.

It is a concept opposite to air and network media.

Two promotion methods combining the promotion stage of WIP and brand promotion,

Simply put, it is a salesman or propagandist, a person who wants to work in the street.

Push refers to a marketing method. Or refers to a class of people (push people)

Compared with network promotion, ground promotion can be said to be a traditional promotion method.

Phoenix Weekly is also a traditional way, but it is favored by 300,000 customers every month.

Selected promotion of traditional publications ~hn_gy? C Han Cheng's tutor can't be bad.

Push refers to a marketing method. Or refers to a class of people (push people)

Push is not only a marketing method, but also refers to the promotion process of pushing hands.

This is the most difficult and direct product feedback method.

Question 10: What are the ways to increase the cost of small enterprises? Depending on what industry you are in, sending leaflets, business cards and online advertisements are all good ways!