What media publishing platforms are commonly used for hotel advertising?

Currently, with the development of the Internet, hotel online advertising has become an option for many hotels when publishing relevant information.

The following are the characteristics of various commonly used media: (1) Newspapers can be said to have the widest coverage among the media in terms of occupation and education level; newspaper distribution areas are clear, and Regular subscribers are the main target, and it can be said that newspapers are the most planned and stable media; newspapers have high coverage of the local market and are easily accepted and trusted; newspapers are flexible, timely, and highly timely. However, newspapers also have shortcomings. The preservation of newspaper advertisements is poor, and readers only browse them; the production quality of advertisements is limited and the fax accuracy is poor; the space is limited, and the size of the advertisement layout is easy to be ignored.

(2) As an advertising media, the strength of magazines is that they are highly targeted to readers. Magazines are specially purchased by readers. The reliability of magazine readers is the advantage of using magazine media. Readers who read magazines have already Under the influence of the magazine, it can be said that the relationship between the reports published in the magazine and the readers is more natural than that of other media; the magazine has a longer storage time and can be read repeatedly, and the advertising life Long; the printing quality of magazines is better than that of newspapers. Disadvantages of magazines: long publication cycle and poor timeliness; it is difficult to target a certain regional market; advertising costs are slightly higher.

(3) The advantages of radio broadcasting include rapid and timely dissemination of information; wide geographical coverage; strong selectivity; and low charges. Its shortcomings are that it is only transmitted by sound, and the expression method is not as attractive as television; the advertising time is short, the information is released in a flash, and the audience is often not impressed, or ignores the main information, and the advertising effect is limited.

(4) Television The main advantages of television media are the coexistence of audio and video, pictures and texts, and appeal. It has a demonstration effect that is unmatched by other media and can attract great attention; television has a wide range of communication and is fast. The main disadvantage is that advertising production and broadcast fees are very expensive; information is fleeting, selective and targeted, and hotels rarely advertise directly through TV.

(5) Outdoor advertising

Outdoor advertising includes many items, common ones include posters, placards, carriage advertisements, subway advertisements, etc. The advantage of outdoor advertising is that it is eye-catching, the pictures and text can be made very exquisite and attractive; the display time is very long, and the exposure time is high. However, the information contained is limited and lacks pertinence; the communication area is small; the location requirements for advertising display are strict, and the effect is ideal in places with large flow of people.

(6) Mail advertising

The advantage of mail advertising is that the advertisement is sent directly to consumers’ homes or offices, so it is highly targeted and controllable; it is targeted at individuals and has a strong human touch. , easy to make people feel friendly. Its disadvantage is that the advertising cost is high. In addition to the advertising printing fee, there is also considerable postage; the spread area is small and it is easy to cause over-mailing.

(7) Online advertising

Online advertising is an emerging form of hotel advertising media in the advertising industry. The advantage of online advertising is that it can classify customers according to more subtle personal differences and deliver different advertising information respectively; online advertising is interactive, and online consumers have the ability to give feedback. Once someone starts to feel the information conveyed by online advertising, If the person is interested, the advertiser will turn to the next step and deliver information specifically targeted at this person; the virtual reality world provided by online advertising will bring a brand new experience to the audience. The limitations of online advertising are mainly reflected in the narrow scope and high prices.