Is BD the same as sales? If not, what is the specific difference between these two positions?

A while ago, I talked to a BD about his confusion on WeChat. Let's have a look! Sales: What do you think is the difference between BD and sales? These two positions are sales, and they are also questions and puzzles that many people often ask. So what's the difference between these two positions?

BD is the BD of an enterprise, which is mainly responsible for formulating the development plan of the company's projects, and is responsible for the company's major decisions in the implementation process. BD is a very important part of corporate culture. It is the first layer of enterprise culture and the foundation of enterprise management mode. BD is mainly responsible for making the development plan of the company's projects, making annual project objectives and plans, implementing, communicating and supervising the whole project, and guiding the project development of all departments of the company. Sales are internal product sales and brand sales. The company's goal is to quickly turn into customer resources and then create profits, so sales is the most important and core work in all sales activities. If sales are only responsible for sales activities and product sales or brand promotion, then you are different from BD.

Sales: Faced with many customers every day, salespeople need to quickly get familiar with each customer's needs, and then analyze and summarize them to form their own solutions. At the same time, sales staff should be trained to improve their work efficiency. BD: Actually, the working environment is more like a hotel, so we need face-to-face communication with customers. Face-to-face communication is the best way to communicate. Most of the communication objects are also customers. In the process of work, most people need to face all kinds of interpersonal communication, and they also need to face all kinds of people when facing customers. So BD's working environment is more about dealing with customers.

BD's job is to help enterprises write project plans, carry out product planning and product evaluation. Of course, it also includes cooperation with enterprises and follow-up product feedback. This work usually involves various resources of the company, such as leaders, suppliers and customers themselves. Salespeople don't have that much time to pay attention to these things. Therefore, BD and sales are still very different in their work content. Especially for product managers, it is difficult for enterprises to quickly judge: what is the market demand without a very in-depth understanding of this knowledge? In which stage of marketing promotion?