What are the advantages and disadvantages of processors from Texas Instruments, Qualcomm, NVIDIA, Samsung Orion, Huawei Hisilicon and MediaTek? Seek expert interpretation.

Samsung, elite strategy+self-production.

At the same time, Samsung concentrates on developing and producing only one or two mobile processors. Since 2009, it has often been one of the best of its generation.

And because we have our own chip production workshop, we can use the best technology in the same period at no cost. In 20 12, we became the first mobile phone processor manufacturer to use hkmg technology.

Because Samsung Semiconductor is made by Apple, it occupies most of the production capacity. The output of Samsung processors is not high, most of them are used in Samsung's own high-end equipment, and a small amount is delivered to non-competitors.

Features: small quantity, very elite.

Germany and Italy, elite strategy+OEM.

Like Samsung, Ti Yi only developed and produced 2-4 mobile processors in the same period, which is one of the high-end processors in the same period.

Because we don't have our own production workshop, if we give it to TSMC and other OEMs, we can't effectively choose excellent technology, and we can't go public in time because of the scheduling of OEMs. When products go on the market, the mainstream is often the next generation.

Ti's strategy leads to its high processor price, and suffers from OEM problems, slow market response and slow product update.

Ti Yi has now withdrawn from the mobile phone processor market.

Features: average number, average elite.

Qualcomm, full coverage strategy +OEM.

Qualcomm is dominated by baseband chips, and mobile phone processors are just by-products. Its characteristic is-buy baseband and send soc.

Qualcomm's product line covers all aspects of high, medium and low, with the worst processors and high-end processors in the same period, including the famous dual-core msm8225, the worst quad-core msm8225q and the highest quad-core apq80x4, with uneven performance.

Qualcomm accounts for more than 50% of the current mobile phone processors.

Qualcomm's processors usually have built-in baseband, which has high integration and small self-adjustment range. Coupled with mature chips, mobile phone manufacturers can complete R&D step by step as long as they follow the plan, which is suitable for mobile phone manufacturers with low R&D ability.

Qualcomm also has high technical strength, developing its own architecture instead of following the arm standard architecture with Samsung TI, but there are advantages and disadvantages in this respect.

Qualcomm relies on TSMC and other OEMs, so it can't use the best technology under the consideration of cost, and its output is affected by the scheduling of OEMs.

Features: huge quantity, high or low performance, and the worst is the best.

If Samsung is a private kitchen, there are few dishes and not enough to eat, but it is delicious.

Germany and Italy are hotels with many dishes, average taste and slow ordering process. If you want to eat enough, you have to pay more.

So Qualcomm is a foreign fast food. Although you can order quickly, the price is moderate and the styles are various, you can eat leisurely and have enough choices. However, this product looks very fragrant and has no nutrition.

The next MediaTek is Mala Tang, which is cheap and quick, and can fill the stomach, but it is not clean and there are not many dishes.

MediaTek, dislocation competition+backwardness+cheapness.

MediaTek joined the smartphone processor market relatively late, starting with mt6573. Before that, it was the functional chip mt6235 and so on. Because it is mainly used by high copy machine, it is notorious as a cottage chip.

MediaTek's success lies in taking advantage of its latecomer advantage, and other chip manufacturers compete for the most advanced chips at the high end. MediaTek used the R&D experience of other chip manufacturers to avoid detours and only focused on low-end chips in the same period.

One of the characteristics of MediaTek is to find the neglected position in the market, such as a9 single-core market between a9 dual-core and a8 single-core, and mt6575 fills the gap in the market. The same is true for mt6589, which fills the gap between a9 dual-core and a9 4 core.

MediaTek knows that it can't compete with Samsung, NVIDIA, Ti Yi and Qualcomm at the high end. Only by using the dislocation and racing in the secret can we win by surprise.

MediaTek's strength is not strong, and there are not many processor models that can be put into production. At present, it mainly attacks the low-end market in Qualcomm. Previously, attack msm7227 with mt6573, avoid msm7227t, attack msm8255 with mt6757, and avoid msm8255t. Now attack msm8225 and msm8260 with mt6577 to avoid the high frequency of msm8260.

MediaTek also relies on OEM, so it is difficult to guarantee the output and quality.

The actual product price in MediaTek is not cheap, but the mid-range price is roughly equivalent to the low-end price in Qualcomm.

MediaTek's characteristic is turn key, which can provide the simplest solution for mobile phone manufacturers, just like turning over a house, as simple as providing a complete motherboard. Mobile phone manufacturers only need to install the screen and shell, and the writing system can be sold. Therefore, MediaTek's products are most suitable for mobile phone manufacturers without any R&D capability, and even small underground workshops can make mobile phones. So MediaTek's processors are widely used in shanzhai and high copy machine. At present, htc and high copy machine of Apple Samsung are all MediaTek processors without exception.

Features: cheap, mid-range performance and low-end price, special for cottage.

NVIDIA and ti have similar strategies, but NVIDIA puts more emphasis on speed.

In the same period, NVIDIA only produced a small number of models, also relying on OEM. But NVIDIA made a time difference. Both dual-core and quad-core are the first to be listed. In order to put into production as soon as possible, it does not hesitate to castrate some functions. Although it was the earliest listing, it was also the earliest bottom.

Unlike TI, nvidia will not stop production of the previous models while putting into production the high-end models, but will serve as a low-end supplementary product line.

Nvidia, like Qualcomm, has enough technical strength to produce vsmp by slightly modifying its structure, and Denver plans to change its structure.

To put it simply, nvidia is like a hybrid, its performance is not as good as that of Samsung and Ti Yi, but its product was released earlier than that of Samsung and Ti Yi, and it is not as good as that of Qualcomm. However, there is no shortage of high, medium and low-end products and baseband, which is inferior to MediaTek in terms of shanzhai, oversold and bluffing, but the price of low-end products is the same as that of MediaTek.

Hayes, ambitious, but short of talent.

The rise of Hisilicon is because Huawei wants to get rid of its dependence on overseas chip manufacturers. However, Hisilicon lacks the technical experience accumulated by Samsung and Qualcomm for a period of time, which is OEM, strategy and future, and is not much different from Ti and nvidia. Only one or two paragraphs. If you can't control the production process, it is difficult to ensure that the quality of the chip is one of the best. Samsung's elite chip strategy is basically the same as Ti Yi, Hisilicon and nvidia, but Samsung has its own workshop for production. At the same production price, Samsung can stack technology and quality control. When the other three companies can even produce, they will be killed by the foundry, and Samsung will win here.

Overall arrangement:

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