Traditional Culture Encyclopedia - Hotel accommodation - Hello, old man! How to carry out sales work for the opening of a hot spring resort
Hello, old man! How to carry out sales work for the opening of a hot spring resort
A work plan for the preparatory period of a hot spring resort is provided for reference:
The preparatory plan for a resort is a large and systematic project, and the preparatory plan is divided into the overall system plan and eight major By system plan (guest rooms, catering, recreation, marketing, security, engineering, finance, personnel), here is a description of the work plan in the preparatory period for the hot spring resort project by time period.
The main tasks are: 1. Through research on the resort market around the hot spring resort, make an overall plan for the hot spring resort based on the research results and the overall thinking of the group leaders on the project. 2. Carefully study the design concepts and functional layout of existing projects based on the overall project plan, and propose rationalized rectification suggestions. 3. Supervise all design units and construction units to actively implement rectification suggestions. Maximize the functional layout of the resort to be rational and multi-functional. Maximize the needs of the hotel's overall planning and market positioning. This work should occur throughout the resort’s preparation period.
4. Assist the person in charge of the Preparatory Office to complete the preparation work before bidding for each system and the implementation of bidding work.
5. Investigate hotel management companies and write an analysis report on hot spring resort management methods.
6. Determine the management method of the hot spring resort according to the requirements of the investor.
7. Obtain various licenses required for hot spring resort operations.
1. Work plan for the preparatory period of hiring a management company
(1) Assist the group and the management company to sign an entrusted management contract and select hotel management personnel sent by the management company.
(2) Review the hot spring resort’s organizational structure, salary guidelines, employee codes of conduct, systems, management models and specifications formulated by the management company. The above five major systems are the core and basic content of hotel operations. It takes longer.
(3) Review the work plan for the preparatory period of the hot spring resort designated by the hotel management company and supervise its implementation.
(4). Recruit middle-level managers from local resorts and some grassroots service staff of the hotel 7 months before the opening.
(5). Send local hotel management staff and grassroots service staff to study abroad 6 months before opening.
(6) Review the material purchase plan of the hotel management company 6 months before the opening, and assist the group purchasing department to complete the material bidding work.
(7) Review the hotel management company’s hot spring resort image promotion plan and supervise its implementation 5 months before opening.
(8) Review and manage the company’s marketing plan 4 months before opening and supervise its implementation.
(9). The hotel will start full recruitment 4 months before the opening, and review the hotel management company's recruitment plan and training plan.
(10). Hotel staff training will begin three months before the opening. Review the hotel management company’s training content and training process. Supervise the implementation and effectiveness of training work.
(11). Review the hotel management company’s opening plan and materials acceptance and storage 2 months before the opening.
(12). Supervise the hotel management company to complete market research and submit hotel product pricing to the group company (investor) for approval two months before opening.
(13). Supervise the acceptance and trial operation of the hotel's system projects 2 months before opening.
(14). Supervise the arrival of hotel equipment and materials as well as the hotel's general cleaning work one month before the opening.
(15). Arrange the opening ceremony and hotel banquet work. Inspect hotel operations and provide suggestions for rectification.
2. Work plan for the preparatory period of the hotel’s implementation of employment management
(1) Formulate the organizational structure and salary standards of the preparatory office
(2) Start recruiting hotels Organizational structure personnel of the Preparatory Office. (Recruiting the catering department, guest room department, recreation department, finance department, human resources department, sales department, engineering department director and general office director, etc.)
(3) Established organizational structure and salary of the hot spring resort Standards, employee codes, systems, management models and specifications, etc.
The above five major systems are the core and basic content of hotel operations. This work takes a long time.
(4) Develop the work plan schedule for the overall preparatory period of the hot spring resort and instruct the directors of each department to formulate the work plan schedule for the preparatory period of each department and supervise its implementation. Carefully study the civil engineering and decoration design drawings to make rational suggestions for functional layout and operation streamlines, and supervise the design and implementation of the construction unit after forming a decision.
(5) Manage and supervise the progress and quality of the entire project. Including: civil construction, decoration, facilities and equipment. It is required that construction conforms to design, design conforms to planning, and planning conforms to operation.
(6) Establish a hot spring resort website. Use the Internet to promote various forms of resorts
(7) Design and bid for the hotel CIS system (the specific content of CIS includes the following aspects
1. Concept identification system: The abbreviation of MI (Mind Identity) is called the heart of the enterprise; the core and values ??of the enterprise
2. Behavior identification system: the abbreviation of BI (Behavior Identity) is called the hand of the enterprise; corporate image promotion.
3. Visual identification system: referred to as VI (Visual Identity), it is called the face of the enterprise;) a way to promote the corporate image.
(8). Recruit middle-level managers from local resorts and some grassroots service staff of the hotel 7 months before the opening. (About 50 people)
(9). Send local hotel managers and grassroots service personnel to study abroad 6 months before opening.
(10) Develop a material purchase plan 6 months before opening and assist the group purchasing department in completing the material bidding work.
(11). Develop a hot spring resort image promotion plan and supervise its implementation 5 months before opening.
(12). Develop a marketing plan and supervise its implementation 4 months before opening.
(13). Establish a hot spring resort hotel management company 4 months before opening. (To facilitate the recruitment of hotel talents, the management of surrounding hotels, and the formation of a hot spring resort card)
(14). The hotel will begin full recruitment 4 months before the opening, and formulate a recruitment plan and training plan.
(15). Hotel staff training will begin three months before the opening. Develop training content and training process. Supervise the implementation and effectiveness of training work.
(16). Develop the opening plan and material acceptance and storage 2 months before the opening.
(17). Complete market research and hotel product pricing 2 months before opening and submit to the group company for approval.
(18). Accept the hotel system projects and carry out trial operation 2 months before opening.
(19). Supervise the arrival of hotel equipment and materials as well as the hotel's general cleaning work one month before the opening.
(20). Arrange the opening ceremony and hotel banquet work. Inspect hotel operations and make reasonable adjustments in a timely manner.
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