How to do good marketing in hotels

So, before doing any marketing or promotion, you should first improve the quality of the hotel itself. Due to various reasons, the hardware cannot be comprehensive, but the service must be standardized or even more humane and personalized. Only when we achieve this can we be qualified to do all kinds of so-called promotions. 2. Loyal customers The quality of humanistic promotions (customer maintenance) determines whether a hotel can have a group of loyal customers and whether it can ensure that the hotel has a high customer return rate. Old customers are the cornerstone of a hotel's survival, and customer return rates are also an important criterion for measuring a hotel's marketing. When we develop new customers, we often talk to customers with all the bells and whistles, but when the customers actually come to the hotel, we often ignore the internal marketing of the hotel. What the guests feel in the hotel is that they are looked down upon, which ultimately leads to the There are many customers, but few can really retain them. Therefore, the hotel marketing department should cooperate with various hotel departments to establish a customer maintenance system. Through the leadership and guidance of the marketing department, it can provide perfect services to every guest who comes to the hotel. And to develop more potential customers through the word-of-mouth effect of guests, this requires the marketing department and front office department to develop a complete set of customer maintenance systems. 3. Specialty Marketing Specialty promotions must be formulated in line with the actual situation of the hotel. Each hotel has its own characteristics. Some have good geographical locations, some have good service facilities, and some have distinctive services. This requires marketers to analyze the characteristics of the hotel through market examinations and make a clear positioning. Take Qinghai Huade Hotel as an example. When Huade Hotel was first built, it clearly put forward the hotel’s characteristic concept: “We are not a simple hotel. What we provide to our guests is not just food, accommodation, and transportation. We hope that our guests will enjoy their stay in China.” De Hotel can get a wide range of help, whether it is work or personal, we hope that every guest can treat us as their own family, friends, and colleagues." In promotional activities, we consider the needs of guests, and the hotel will return rooms Room hours are extended to 2 noon, booking fees are waived for guests staying in the hotel, and room price reduction activities are launched from time to time. Through these we have won the approval of our customers, consolidated old customers and developed many new customers through old customers. 4. Advertising sales are crucial to the promotion of the hotel’s latest activities. Since hotels have to face different solar terms and festivals, they need to carry out different promotional activities at different times, which requires the support of advertising. For small and medium-sized hotels, advertising The cost is too high and it is difficult to afford it, so advertising should be released based on the characteristics of the advertisement. For example, if a hotel launches a room discount, this kind of advertisement faces a specific local audience. In this case, we choose the foyer banner. Publicity, online quotation, and fax notification for old customers. This saves money and allows the guests who need it to get the information. If the hotel launches catering activities, since catering has a wide audience, we choose newspaper advertisements, which must have a large circulation. Therefore, the use of advertisements must be selected based on the audience of the advertisement. Another point is that since If you want to advertise, you should ensure that the content you want to advertise is not comparable to peers. 5. Online promotion This is something I have just come into contact with. I can’t say much about it, but I can feel its prospects. For example, Tongcheng.com provides us with a platform for communication and broadens my horizons. Here I see I visited many travel agencies that I didn’t know before and saw many quotations and inquiries. This is also a rare learning platform for me. I will often tell you about my hotel's latest offers and activities through the Internet here. I think through time, practice, and self-improvement along the way, online promotions will definitely become an important part of hotel marketing. 6. Public relations promotion is an important means for the hotel to develop new customers. How to do a good job in public relations promotion? My personal point of view is to be a person first and then do things. Of course, this requires strong support from the hotel, such as banquets for customers, business funds, etc., because public relations promotion is People-to-people promotions, interpersonal relationships are the key to the success of promotions. Hotels often only require marketing personnel to travel more and more. In fact, I think the responsibility of public relations personnel is to maintain contact with customers, listen to their opinions, and deepen relationships with customers. feelings. I don’t require marketers to always talk about business when they go to customers. I only care about whether the relationship between marketers and customers is harmonious. You may not see any benefits in the short term, but as long as you stick to it, you will definitely gain something good.