6 Personal Sales Work Plan Template

Sales work plan 1

The catering industry has entered an era of strong competition, and the market competition is fierce. How to open the market terminal,

Sales work plan 1

The catering industry has entered an era of strong competition, and the market competition is fierce. How to open the market terminal, improve brand awareness, seize the largest share of the catering market, represent an industry and lead a market? As far as we know, it is famous for its high-grade dining environment and intimate service. At present, the development trend is good, the business is booming and the development potential is huge. We strive to build the brand value of the hotel, create publicity hotspots, and mainly plan meaningful news events and promotional activities, so as to shape the overall brand image of the hotel, attract extensive media attention, and comprehensively enhance the consumption and brand awareness of the target market.

Catering marketing planning is a study on how to identify, analyze, evaluate, select and use market opportunities, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales in the fierce and ever-changing market environment, with the aim of achieving maximum economic benefits with the least labor consumption.

I. Target market analysis

The customers of this restaurant are mainly middle and upper class people and government officials, but many of them are private consumers, which requires the restaurant to take into account the personal interests of those private consumers on the basis of improving the quality.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 20-30 yuan.

4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the Mid-Autumn Festival (but it should be determined according to the hotel's net profit).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If your family's birthday is August 15, you can enjoy a 50-60% discount (according to the actual decision of the restaurant) when dining in the hotel with valid documents (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in Chengdu), you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

Due to the temporary accommodation service of our restaurant, we can join hands with other hotels that mainly provide accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. The activity will be held from August 10 to August 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Make pop-up box advertisements or larger flash animation advertisements or banners on the website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertising is ok, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the website of the restaurant as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of web pages should reflect the characteristics of restaurants. Warm colors are the main colors, and the homepage should have large flash animation, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Enhance the restaurant's popularity through online marketing (the biggest advantage is that it is popular and has low cost).

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

Sales work plan 2

First of all, marketing has several core points, namely, marketing reasons, marketing objectives, marketing activity design, marketing plan landing, marketing plan training, marketing plan implementation, marketing plan supervision, marketing plan adjustment, marketing plan ending, marketing plan summary, marketing plan optimization and marketing plan filing.

Reasons for marketing: marketing must be to solve problems, and its core is to solve the purpose of increasing turnover, as well as to enhance visibility and user experience. You should design activities according to the needs of your restaurant. For example, your store business is not bad, but the table is relatively low. We can make a theme to guide customers to improve the average table, such as full refund or full gift! But be careful, don't cut it all, it will sacrifice all your profits!

And since you have no business, there is no point in doing such activities. You can do 1 yuan spike, group purchase, or attract users through discount activities, but be careful not to sacrifice your brand value and pay attention to the activities of surrounding restaurants. Don't fight price wars and protracted wars with each other, but design activities moderately. Activities are not short-term, but long-term and nodal. If you want to increase the user experience, then neither is necessary. You can do activities by finding fault and discounting, so that everyone will think that your core is to enhance the experience, not to discount, and the effect will be better!

Marketing objectives: according to the different activities and needs you design, the objectives will definitely be different. For example, our goal is to increase the turnover, including the percentage growth on weekdays, weekends, weeks, months and so on. Secondly, after the activity, the inactive period will increase by several percentage points compared with the original turnover. We should also set cost targets and personnel cost targets in the activities. If you do an activity, the turnover will increase by 10% and the cost will increase by 20%.

However, this is the current situation. There are many activities because of short-term gathering of customers, but the pressure of service and kitchen is not taken into account, resulting in a decline in all customer experiences. People who urge food, return food and complain about doing an activity are complained by various kinds, which is not worth the candle! Therefore, the goal is not single, but various, so we should pay attention to the trade-offs, focusing on people's efficiency and floor efficiency.

Marketing activity design: this includes the whole activity plan, publicity materials, publicity channels, store implementation standards, store promotion or brush, Q& etc. A, daily tasks, etc., the more complete the better, consider all aspects, don't be too casual.

For example, to do an activity, we should not only consider from the perspective of sales, but also consider whether it is convenient to purchase, whether the supply is stable, whether the price is the most suitable during the activity, whether the kitchen meal time, kitchen pressure and taste can be unified, how many lines can the chef make, including whether the tableware is enough, and whether it is convenient to cut and match. Of course, you should also consider what publicity materials to use, what effect to achieve, how to design and visit various shops. The distribution time and preheating standard should also include how to use the media, when to distribute it, how many times to publicize it during the activity, the focus of each publicity and the purpose to be achieved. These should be detailed and implementable.

Landing of marketing plan: every job must be specific to people, and every job must have relevant responsible persons and inspectors. An activity is like a project. It is necessary to establish the project leader and project progress, and then check and adjust the progress every day according to the backward time. To what extent should it land?

For example, after an activity, should the publicity materials of this activity be collected that evening or the next day, how to recycle them, whether to put them in the warehouse, destroy them in the store or send them back to the company, including the quantity of surplus materials and the treatment plan. For example, if you still have 5000 leaflets, then this is a very important thing, whether it has not been sent out, what is the reason, how to solve these problems and so on. These must be implemented in detail!

Training in marketing planning: training must be aimed at everyone, not employees in a certain department. It is often seen that some shops only train waiters, but some don't know, but an activity is a store-wide activity, and even Aunt P&G should know it, because customers often don't look for knowledgeable people when consulting, but need to know the people they meet, including chefs, because an activity can only be recognized by all employees in the store, and their thoughts can be unified.

Execution of marketing plan: Execution is the core of marketing effectiveness. For example, whether the publicity was carried out according to the regulations, we said that we would distribute leaflets today, and then the staff told you that I did. Is this called execution? No, it should be the time, place, target, what to say, what to introduce, what is the start time and end time, how much each person wants to distribute, what the inspector's route should be, and so on. Let everyone know what they are doing, or they don't ask you a word when you ask, and you have nothing to say!

Supervision of marketing plan: the supervision of the plan includes the supervision of the plan, the supervision of the implementation and the supervision of the results. You can't do the activity until it's over, and then you can see if you have done it. From the design of the activity, it is necessary to establish a supervision mechanism, supervise the plan, supervise the progress and supervise the implementation. , and report the supervision results in a standardized way, so that the superior can find and solve problems in time. If there is no supervision, the request is useless!

Adjustment of marketing plan: the adjustment of the plan includes adjusting and optimizing the activity at any time in combination with the actual effect during and after the activity, including the stocking of goods, materials, rationality of the plan, publicity content, publicity focus and publicity channels of each store. These need to be adjusted and optimized in combination with actual activities, otherwise problems will easily occur!

The end of marketing plan: does an activity end? No, this is the most important thing at this time. In addition to ending the activity, it is more important to collect activity data, activity feedback, opinions of stores and customers, and analyze relevant data according to the previously set goals and final results, find out the problems existing in the whole activity, analyze the causes and solutions of the problems, and improve the activity.

Optimization of marketing plan: After the activity, through a series of operations such as data analysis, our core is to optimize the activity, such as which channels have good publicity effect and which channels have poor publicity effect. After the analysis, we will know which direction the key resources of the next activity should be invested, including the optimization of promotion, the optimization of store distribution, the optimization of products, including the optimization of scheme design and so on. Every link in the plan will not be perfect, but will be gradually improved through optimization.

Marketing plan archiving: You can find that last year or the year before, you still had a marketing plan and everything? Not a word, not a PPT, but the plan, timetable, staffing, electronic source files of design products, finished products, all data, feedback and a series of relics of the whole activity! These should be archived, because good activities can be reused and bad activities can be optimized. With these materials on file, the next activity can not only provide you with a lot of data support, make you more relaxed, but also carry out in-depth comparative analysis of the same type of activities for many times, find out the progress and retrogression in each activity, and better optimize it.

Sales work plan 3

In the past year, through the joint efforts of all the staff in the marketing department, the popularity of our products has gradually been recognized by customers in Henan market. Good after-sales service and excellent product quality have won unanimous praise from customers, as well as valuable sales experience and some successful customer cases. This is what I think we have done well, but there are still great problems in other aspects of our work. Personal sales work plan analysis is as follows:

The following is the sales profile of the company in xx years:

Judging from the above sales performance, our work is not good, which can be said to be a big failure in sales. In Henan market, there are many brands of xx products. Because xx Tianxing entered the Henan market earlier, the price of xx products was chaotic, which caused great pressure for us to open up the market.

Although there are some objective factors, there are also great problems in other practices in the work, mainly in the following aspects.

1) There are too few basic customer visits in sales work. The marketing department began to work in mid-April this year. When I first started working, there were xx recorded customer visits, which were summed up as xx no records, and it took eight months and xx days. Generally speaking, the number of customers visited by three salespeople in a day is xx. Judging from the above figures, our basic work of visiting customers has not been done well.

2) communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, we don't know the customer's understanding or acceptance of our products. Luoyang Xunhe Automobile Transportation Co., Ltd. is an obvious example.

3) There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.

4) The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.

Three. market analysis

There are many brands in Henan xx market now, but mainly those companies. Now our products are first-class products in terms of product quality and function. In terms of price, it sells at a high price. In the process of selling products this year, the most involved problem is the price of products. Several customers lost their orders because of the price problem. In the face of small customers, the price is not too important, but in the face of large purchases, customers are very sensitive to the price of products. In next year's sales work, I think the price of products should fluctuate appropriately, which can promote the sales of sales staff.

In Zhengzhou area, as the xx market first started in Zhengzhou, Zhengzhou market is a very competitive market. Because our company entered the market late, it has no advantage in product popularity and price, and there is great pressure to open up the market in Zhengzhou, so we put the main market in regional cities, where the market competition is relatively less than that in Zhengzhou. With the reduction of external factors and the flexibility of our sales staff, I believe we can do better than before.

The market is good and the situation is grim. The xx market in Henan can be summarized by this sentence. Today, with the rapid development of science and technology, next year will be a promising year. If we don't do a good job in the market and seize this opportunity in the next year, we are likely to lose this opportunity and never have a chance to do this market again.

Four. 20XX work plan

In next year's work plan, we will focus on the following tasks:

1) Establish a relatively stable sales team that is familiar with the business.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.

2) Improve the sales system and establish a clear and systematic business management method.

Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

3) Train sales staff to find problems, sum up problems and constantly improve their habits.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

4) Establish sales and service outlets in regional cities.

According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.

5) Sales target

The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks. I think the development of the company next year can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guidelines and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work.

The above are my immature suggestions and opinions on the 20** sales work plan. Please forgive me if there is anything wrong.

Sales Work Plan 4

My performance in XX was not very good. Of course, there are certainly many shortcomings and areas that need to be improved. This year, I will, as always, carry forward the spirit of Jinggangshan, set work objectives and carry out 1 1 work in an all-round way on the basis of last year's work and under the guiding ideology of "multi-communication, multi-coordination, proactive and creative work". This work is formulated as follows:

One; For old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.

Second; While having old customers, we constantly develop new customers and promote new products from various channels.

Third; If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, and combine business study with communication skills in a variety of forms.

Fourth; I have the following requirements for myself this year.

1: add more than 4 customers every week, 1 to 2 potential customers.

2. Make a summary once a week and a big summary once a month to see what mistakes are made in the work, correct them in time, and don't make them again next time.

Before meeting the customer, you should know more about the customer's status and needs, and then get ready before you can cooperate with this customer.

4. Be strict with yourself, learn firm but gentle, be down-to-earth and work meticulously. We should constantly strengthen business study, read more books and relevant product knowledge, consult relevant information online, communicate with colleagues more, and learn better ways and means from them.

5. Treat all customers equally, strengthen product quality and service awareness, establish a better image for the company, and let customers believe in our work strength, so as to better complete the task.

6. Have good communication with other employees of the company, have a sense of teamwork, communicate and discuss more, and constantly increase business skills.

7. For this year's sales task, I will strive to complete the task amount of 1 0,000 to 20,000 yuan every month, and create profits for the company.

The above is my work plan for this year. There will always be all kinds of difficulties in work. I will ask for instructions from the leaders and discuss with my colleagues to work together to overcome it. Make your greatest contribution to the company.

Sales work plan 5

When I first came into contact with this industry in 20XX, I took many detours in choosing customers. That's because I'm not familiar with this industry. I always choose some food industries, but these enterprises often pay great attention to the price of labels. So don't choose some customers who only look at the price and have no requirements for quality this year. Customers who have no requirements are not good customers.

20XX work plan

One; For old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.

Second; While having old customers, we must constantly obtain customer information from various media.

Third; If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, and combine business study with communication skills in a variety of forms.

Fourth; I have the following requirements for myself this year.

1: More than 10 new customers will be added every week, and there will be xxx potential customers.

2. Make a summary once a week and a big summary once a month to see what mistakes are made in the work, correct them in time, and don't make them again next time.

Know more about the customer's status and needs before meeting the customer, and then make preparations to avoid losing this customer.

There should be no customer's concealment and deception, so there will be no loyal customers. On some issues, you and your customers always agree.

We should continue to strengthen business study, read more books, consult relevant information on the Internet, communicate with colleagues and learn better methods and means from them.

6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.

7. Customers can't ignore problems. We must try our best to help them solve these problems. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.

8. Self-confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.

9. Have good communication with other employees of the company, have a sense of teamwork, communicate and discuss more, and constantly increase business skills.

10: for this year's sales task, I will try my best to complete the task of xxxx million yuan per month and create profits for the company.

Sales Work Plan 6

In order to achieve the planned goal of 20 17, combined with the actual situation of the company and the market, several work priorities of 20 17 were determined:

1. Expand the sales team and strengthen business training.

The introduction and cultivation of talents is the most fundamental and core, and talents are the primary productive force. Enterprises will stop when no one is around, increase the introduction of talents and replenish the company's fresh blood. Iron battalion is a mobile soldier, so we are trying to retain reasonable talents. Choose the right people, use good people and use the right people. Strengthen communication with the office staff of the company, select and introduce more excellent sales staff, use their own relationship, integrate some business personnel, use the salesman's strategy to introduce, strive for more business personnel, increase recruitment, and improve the company's staffing and the establishment of the early sales team. In addition, recruit some mature technical and business personnel in the market. I intend to focus my work on setting an example and cultivating new ones. First, I mainly do a few examples to set a good example. Because the power of example is infinite.

Man is plastic, but he is inert. The knowledge training, professional knowledge and sales knowledge training of the sales team can never be relaxed. Training is an important means to establish and consolidate business teams. Regular training is of great benefit to the psychological shaping of sales staff. And according to the development of business personnel, select, introduce and train regional managers. Business people will be more motivated.

2. The sales channels are perfect and the sales channels are sinking.

In order to ensure the completion of the annual sales task, I usually actively collect information and summarize it in time, and strive to open up new markets and expand the market share of products. Reasonably and effectively decompose the target.

In the three provinces of xxxxxx, the market is the core competition area of the company. In these three provinces, it is necessary to improve the sales team and sales channels. On the one hand, it is the allocation of personnel, on the other hand, it is the integration of customer resources and the key areas of customer personnel. We should set an example for the company here and establish a model market. Cloning is complicated.

Other provinces and cities mainly focus on an existing business staff, focusing on finding partners and some big agents. Companies that take the wholesale route should relax their sales policies appropriately.

If the business personnel explore the market by themselves, the company will provide business support in the early stage, focusing on training for one month, and technical support for three months in the later stage.

3. Product adjustment and product update.

Products are the lifeline of enterprises, not what we want to buy, but what customers want to buy. What we bought and what our customers want to buy. Finding the needs of customers is fundamental. Therefore, product adjustment should be combined with the market. In addition, we should also consider the profit of the product. If the product is unprofitable, there will be no living space. The same is true for customers. Customers don't buy products, but profits, and profits are the profits they get from the products they buy. The principle of rational distribution to maximize product profits is the only unchangeable rule. Enterprises are not welfare homes, and creating maximum value for enterprises is the most basic requirement of management. The change from development to making money is the last word.

The life of a product is limited. Constantly increasing new products, on the one hand, shows the strength of the company, on the other hand, also shows the vitality of the company. Eliminate unprofitable and inappropriate products. Combined with the professional quality of the company's business personnel, the products should be adjusted from three aspects: conducive to the company's development, conducive to the sales of business personnel, and conducive to customer demand.