Why is the hotel blind box not well developed in China?

When the "blind box" set off a craze, various industries also seized the curiosity of users to carry out blind box marketing, such as hotel blind box. But at present, with the exposure of the problem, the game of hotel blind box seems to be less attractive to users.

Compared with the ticket blind box, the hotel blind box is much weaker, with little news and no obvious presence on social media.

1. It is difficult to exchange. The main complaint point of hotel blind box basically stays on "exchange", and the reason for this situation is that the number of hotel rooms is far less than the number of seats on the air ticket, and the "occupation time" of hotel rooms and plane seats is completely different. Hotel blind box hotels mostly exist in the form of "pre-sale room vouchers", and hotels often have obvious exchange needs in peak season and upcoming nodes. Therefore, it is not surprising that the supply is less than the demand, and it is difficult to cash it in the end, requiring consumers to refund.

2. it is difficult to achieve. After winning the lucky bag, there are only a few people who are really willing to "just leave". Many people just play "luck" with the wind. But if the exchange is really decided, regardless of the difficulty of the exchange, the time, energy and money spent on transportation and departure before arriving in characteristic hotel are enough to push back a group of people. If the hotel is a little farther away, a minute refund is enough.

3. It's hard to meet. The "satisfaction difficulty" of hotel blind box is reflected in two aspects, on the one hand, the satisfaction of consumers, on the other hand, the satisfaction of hotels.