Case analysis. It's about the country hotel. Urgent! urgent! ! ! Ask the marketing expert to answer! ! ! !

1. What is the main reason for the unsatisfactory management of Shanju Small Stack?

2. What do you think of the development prospect of Shanju Station?

3. How to change the unfavorable situation of mountain station? Analysis: 1. The misunderstanding of customer demand is the main reason for the unsatisfactory operation of Shanju Small Stack. A survey of local tourists released by the Tourism Bureau shows that 78% of tourists think that the leisure facilities of hotels are very important to their choice, and he thinks that what tourists really need is simplicity, but

2. The development prospect of Shanju Inn is very optimistic: more and more people regard tourism as a necessary way of leisure, with great market potential and hotel industry potential; Shanju station has its own market positioning.

3. The methods to change the unfavorable situation of mountain residence small stack are as follows:

(1) Pay attention to service: The main purpose of tourists is leisure and vacation, and they attach great importance to hotel entertainment services.

(2) Characteristic management: reality shows that low price is no longer the main form of competition, and it is necessary to highlight the characteristics of its own market positioning.

(3) Strengthen marketing: 40% of tourists booked rooms and travel plans two months ago; In view of this, on the one hand, it is necessary to increase the publicity of Shanju Inn and establish effective channels for passengers to book hotels, such as actively strengthening cooperation with travel agencies and reservation centers.