What are the crisis public relations cases?

There are many excellent crisis public relations cases, and classic cases can be used for reference.

For example, the CEO crisis case in which the founder of Skyworth was arrested in 2006. On the second day after the CEO was arrested, Zhang Xuebin, president of Skyworth Group, immediately held a backbone meeting, asking local branches to communicate with customers in time, stabilize employees' mood, pay wages on time and ensure the safety of goods. The vice mayor of Shenzhen made a special trip to Skyworth Group to understand the situation, which showed the government's attitude: Skyworth, as a well-known brand enterprise in Shenzhen, will continue to receive strong support from the government in macro-environment and related industrial policies. Since then, at the request of Zhang Xuebin, Suning, Gome, Yongle and other home appliance chain enterprises have sent letters of solidarity to Skyworth. Rainbow and other eight color tube factories also issued statements in support of Skyworth. On February 5th, 65438, Zhang Xuebin held talks with seven major banks, including ICBC and BOC, and obtained a credit line of135 million yuan. The media reported the positive attitudes of all parties. At the most difficult time of Skyworth, Skyworth's upstream suppliers, downstream distributors, banks, local governments and other different levels gathered strength to form a joint force to support Skyworth and help resolve the crisis.

In 2007, Nokia responded to the public relations case of CCTV3 15 "Lightning" crisis. Nokia was exposed by CCTV that the keyboard of its 5500 mobile phone fell off due to problems. Nokia issued a statement on the spot: sincerely apologize to the consumers affected by the keyboard problem of Nokia 5500 mobile phone, and promised to provide free maintenance service for the problematic keyboard for an additional two years, and also publicized various solutions on the spot. Due to the timely response, the incident did not have much impact on the Nokia product market. Nokia seized the crisis as soon as it broke out and responded on the spot, effectively weakening the spread of unfavorable information. At the same time, it also shows that Nokia is an efficient and responsible enterprise.