Model essay on business plan template

I. overview of objectives

(I) the relationship between enterprise objectives and plans

enterprise objectives are the stage objectives or ultimate objectives of all production and business activities of an enterprise. ? Pyramid? The top is the task of an enterprise, which is the overall goal of the enterprise. The overall goal is directly based on the selected task. Next, the strategic plan, sub-goals and action plan are derived from the overall goal. Strategic plans are generally formulated by senior management in the organization. The phased goal is a more detailed and specific goal to be achieved within the structure of the overall goal and strategic plan. The action plan can be associated with the phased goal, the overall goal, or both.

(II) Target Content

An enterprise often has many goals. Some may be related to the economy, while others may involve social, environmental or political aspects. Generally speaking, a successful enterprise should include the following objectives:

(1) Market objectives;

(2) technical improvement and development goals;

(3) the goal of improving productivity;

(4) material and monetary resource targets;

(5) profit target;

(6) human resource objectives;

(7) the goal of giving full play to the enthusiasm of employees;

(8) social responsibility goals.

(3) Problems that should be paid attention to in setting goals

1. Goals should be specific

The common problem of general organizational goals is that they are too general. Although the goals set should be flexible, they should be concrete, such as: Sales increased by 5% over the previous year? ，? The market share should reach 15% by 1997? Wait.

the more specific the high-level goals are, the easier it is to organize the grass-roots organizations to set goals.

2. The goal should be measurable

such as? Increase the market share by 5% in the next planning year? This goal is measurable, which enables managers to measure the progress in the year and compare the actual performance with the expected goal;

3. The goal should not emphasize the activity, but the result.

4. The goal should be both practical and challenging.

(4) How to effectively set goals

1. Understand the purpose of goals

There are generally two basic purposes for setting goals:

(1) Establish a goal for the organization? Shoot the target? ;

(2) provide a network for making other goals and plans. The so-called network is the method and steps used in the process of achieving the goal.

2. Clarify the content of the goal correctly

The content should be specific, but concise, and have a clear time range.

3. Consistency of objectives

The top management of an organization must ensure that the objectives within the organization are consistent with the overall objectives.

4. Effective reward system

In the process of setting goals, we should pay attention to establishing corresponding reward and punishment system, which can promote the setting and realization of goals.

second, management by objectives

management by objectives has become an extremely useful method to systematically set goals and manage them all over the world. Management by objectives is a comprehensive management system, which combines many key management activities with systematic methods, and consciously aims to effectively achieve organizational goals and personal goals.

(I) Process of management by objectives

Summarizing the successful experience of management by objectives in practice will make us better understand the importance of objectives in management. The process of management and evaluation by objectives is as follows:

1. Initially set objectives at the highest level

The first step in setting objectives is for the top executives to determine what the corporate purpose, mission and more important objectives they want to grasp in the future.

when setting targets, managers should also establish standards to measure the completion of the targets. if the targets can be assessed, the measurement standards such as sales amount, profit, percentage and cost standards should generally be formulated into the targets.

2. clarify the role of the organization

in the process of achieving the goal, the relationship between the expected results and responsibilities is often ignored, which should be noted. For example, in setting the goal of putting a new product into production, the directors of research, sales and production departments must carefully coordinate their work.

3. Setting subordinates' goals

After the relevant general goals, strategies and planning work premises are communicated to subordinate supervisors, the superior leaders can start working with them to set their goals.

the role of superior leaders is extremely important here. The questions they should ask include: What contribution can you make? How can we improve your work and also help improve mine? What are the obstacles? What prevents you from achieving a higher level of performance? What changes can we make? How can I help you? By doing so, many problems that hinder performance can be solved, and many constructive opinions can be absorbed from the experience and knowledge of subordinates. Model of business plan Fan Wener

Abstract

Food is the most important thing for people, but in colleges and universities, the food in school canteens has always been complained by students. Because school canteens are generally made in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Nowadays, people's living standards are constantly improving. For college students, a healthy and nutritious diet with moderate price is what they need. Therefore, it is my goal to start a business by setting up a restaurant with students as the consumer group near the school.

my dream of starting a business has been around for a long time, and I have learned something about the establishment and operation mode of restaurants. In addition, fund raising, personnel hiring and location selection are in progress.

Overview of a project

Project objective: The food in the campus canteen has always been criticized by the school, and it is a very profitable entrepreneurial project to run a restaurant with moderate price and various varieties near the school.

project name: yinglan restaurant

nature: a student restaurant that provides breakfast, lunch, dinner, special cold drinks and casual dining.

construction site: Hefei university town

market analysis: what has been criticized in universities is the food in university canteens. The poor quality of university food has become a recognized problem, which only meets the students' food and clothing problems, but the quality is far from meeting the students' requirements. This restaurant is based on this, in order to improve the quality of college students' diet, it aims to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students finish their studies better.

Aims: Healthy nutrition, serving students and creating distinctive restaurants

Business scope: providing breakfast, lunch, dinner, special cold drinks and casual dining

1. Breakfast mainly features southern snacks such as Zhejiang, and of course local snacks are indispensable. Variety, full taste and rich nutrition make diners have more choices.

2. There are different Chinese and western dishes for lunch and dinner. Instead of meals, all kinds of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on.

3. Provide all kinds of meals, cold drinks and hot drinks all day.

marketing: in the initial development stage of the restaurant, preferential marketing is used to attract students by various preferential ways, and publicity is carried out in various colleges and universities, so as to deepen students' impression of the restaurant and build a brand. At the same time, employ skilled chefs to create all kinds of exquisite food. With the increase of regular diners in the restaurant, a solid customer relationship has been established.

financial data: financial plan column

registered amount: 15, yuan

financing method: 5, yuan from my own work, 5, yuan from my family, and 5, yuan from a loan

organizational concept: special diet, smiling service

Conclusion: Student restaurants are obviously different from traditional restaurants, and their special management will be the main source of their profits. Taking the university town as its market, it is the main pillar of the existence of restaurants with concentrated consumer groups, stable consumption direction, large flow of people and strong consumption potential. According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.

Second management

(1) Responsibilities of catering operators

* *

1. Have the decision-making power of the restaurant and the power to hire and dismiss its members.

2. The salary and vacation arrangement of restaurant staff

3. Treat guests warmly, put customers first, ensure excellent service, and strengthen the supervision of employees' service attitude.

4. control the operation of the restaurant, strengthen the property management of the restaurant, and master and control the use of various items.

5. Strengthen communication and cooperation with each chef, provide suggestions from guests and improve the quality of food.

(II) Responsibilities of Chinese Chef

* * *

1. Make brunch every day to ensure the food quality

2. Observe the schedule, start meals on time, do not leave without leave, and do not strike without reason, which will affect the restaurant operation.

3. Follow the safe operation process, use raw materials rationally, and save consumption of water, electricity and gas.

4. Wear chef's special clothes at work, clean yourself up, do not smoke during working hours, and cook safely.

5. Try to create a special diet.

(3) The responsibilities of a western chef are the same as those of a Chinese chef.

(4) Waiter (3 persons)

* * * * * *

Responsibilities

1. Serve with a smile and be polite.

2. Before the restaurant opens every day, tidy up the tables and chairs, keep the restaurant clean, and prepare all kinds of supplies to ensure the normal business of the restaurant.

3. When the guests arrive, arrange the guests to be seated in time and introduce the special food of this restaurant.

4. Be polite to the guests, answer their non-personal questions, keep an eye on the situation of the guests at any time, and try to serve them well.

5. if you encounter problems that you can't solve at work, report them to the restaurant manager in time and ask them to help solve them.

6. after the guests leave, pay attention to whether there are any leftovers. if there are, hand them over to the counter quickly. then, quickly clear the table and make preparations before the next batch of guests come.

7. Before leaving work, check whether the lights, windows and power supply are turned off in the work area to ensure safety.

8. Establish good relations with employees, help each other and abide by the rules and regulations of the restaurant.

iii. research and development

(I) project application

the establishment of a restaurant requires an application and a business license. Take out mortgage loan in the bank and get the start-up fund.

(2) Preparation before the opening of the restaurant

1. Renting the venue

2. Decorating the restaurant, the style of the restaurant is natural and casual, and at the same time, it has a modern flavor. The wall is light and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall sense is between the nature of the family kitchen and the nature of the hotel kitchen.

3. Hire Chinese and Western chefs and sign contracts.

4. Contact suppliers of raw materials and sign cooperation contracts with them.

5. Hire students who work part-time and study part-time as waiters, talk about salary, working hours and work contents, and sign labor contracts.

6. Start publicity activities in colleges and universities.

Four Industries and Markets

Restaurants are places that provide people with food and drink, and they are essential to people's lives. With the continuous progress of life and the continuous development of economy, it is no longer people's requirement for food to fill their stomachs. What people are pursuing now is clean, hygienic and distinctive restaurants. This restaurant was established on this basis, and the moderate price, diverse choices, safety and hygiene, and smiling service are the important conditions for our restaurant to survive.

(1) The formation and development prospect of this kind of restaurant

With the continuous integration of the world, more and more western restaurants have been established in China. The western culture that college students are exposed to makes them curious about western food. Therefore, restaurants like this one, with Chinese food as the mainstay and western food as the supplement, have a certain market demand. As long as the price is reasonable, the taste is good and the restaurant style is unique, they will definitely have higher profits.

(II) Analysis of the consumption market of the restaurant (University Town)

Hefei University Town is a place where colleges and universities in Hefei are concentrated, with a large consumption and many Chinese restaurants, but there are not many restaurants that provide leisure places for students, so there will be a larger market for student restaurants. And because the price arrangement of this restaurant is moderate, it meets the consumption standards of most students.

(III) Overview of this kind of restaurant

1. Name: * * Restaurant

2. Date of establishment: * * * * year * * * * *

3. Location: Hefei University Town

4. Advantage analysis: long existence, regular guests, lunch. And at that time, the price was cheap, the flavor was unique, and it was highly sought after.

5. Introduction of main business items: lunch is Chinese food and dinner is western food

6. Existing defects:

1. The style of the restaurant has not changed for a long time, and the types of food have hardly changed, which makes consumers feel nothing fresh.

2. Because the business is booming, the overall price has been raised, which is dissatisfied with the students.

7. Competitive strategy of this restaurant

(1) Do a good job in publicity and carry out various promotional activities

1. Pre-publicity: large-scale, high-intensity, and large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities on a regular basis, and remind customers of their consumption consciousness from time to time through activities.

2. Carry out targeted promotion strategies for holidays.

(2) Create the characteristics of this restaurant

1. Never let your restaurant fall behind, but always keep it high.