False hotel

Simplification theory, "is to look at and explain everything with a set of special and narrow concepts". "Sociologists only consider sociological variables (values, norms, roles); Economists only consider economic variables (supply, demand, marginal price); Psychologists only consider psychological variables (personality types, mental trauma) ... Scientists in different fields want to find answers from their own perspectives and ignore other possibilities ... Any type of reductionism tends to assume that an analysis unit or variable is more important or more relevant than other analysis units or variables. "

On the simplification of news concept, newspaper positioning and news operation

Whether it is the press or the whole society, the most obvious simplification theory at present is the popularity of the phrase "details determine success or failure". Although details can have an impact on success or failure under certain circumstances, it is obvious that details are only attached to the appearance of profound connotation, and the characteristics of the event itself are still decisive for success or failure. Only when two or more participants have reached the level of intense competition in connotation and reached the level of "Huashan Lunjian" in "The Ash of Time", can details play a decisive role. Just like two heroes with extremely high martial arts, it is difficult to compete. If a third person helps A with his little finger, A wins. Give B a little finger and B wins. At this time, it is reasonable to say that "details determine success or failure", but the premise is that the competition is already high and the industry has experienced countless times of survival of the fittest.

However, this sentence just touched many impressionable journalists, who always called it "details" but ignored the connotation. Don't forget, the newspaper market in most cities is still in a state of shallow competition and moderate competition compared with the highly competitive industries such as home appliances and hotels. At this time, paying too much attention to details and ignoring connotation is a simplified theory of giving up the basics.

Influenced by this kind of thinking, the press once appeared a tendency of simplification at the level of news concept. Which idea suits you best? No one knows, most people are dreaming. Before the concept of "manufacturing", there was less careful investigation, analysis, research and reference, and more ideas of patting the head. What is even more ridiculous is that it seems that every newspaper has to deliberately create a unique idea in the newspaper forest, and the ideas they create are becoming more and more uncommon and difficult to understand. In fact, many newspapers in different regions are very similar in competition and actual operation. China Times in Beijing looks like Life Daily in Shandong. Regardless of the headlines, there is not much difference in content and layout between peninsula metropolis daily in Qingdao and Luzhong Morning Post in Zibo. Except for the big cities with fierce newspaper competition such as Beijing and Shanghai, it is objective that newspapers in different regions of China are similar. Relatively similar newspapers have to put forward hundreds of different and varied ideas for running newspapers, which is impetuous in itself. Due to the geographical division, although these newspapers are similar, they all have their own living space; In this case, it is inevitable that the concept of running a newspaper is similar, and there is no need to deliberately avoid it. Deliberate avoidance often leads to ignoring the basics when running a newspaper, forming an "idealistic" simplification psychology.

Economic fallacy (economic fallacy)

Daivd was released on February, 2006-1816: 01:00.

Von. Modern social investigation methods [M]. Wuhan: Huazhong University of Science and Technology Press, 200 1.2.

The more floating population there is in a city, the higher the crime rate in this city. It can't be concluded that the crime rate of floating population is higher than that of non-floating population, because his survey data is collected in cities, and his conclusion is only about cities, not about floating population and non-floating population.

The researchers conducted a survey in two small towns with similar scale, and found that the proportion of high-income residents in Town A was over 50%, much higher than that in Town B.. At the same time, he also found that the proportion of residents who own motorcycles in Town A is much higher than that in Town B.. He can't come to the conclusion that "high-income residents are more likely to own motorcycles" because he doesn't know which residents have higher incomes and which residents own motorcycles. Researchers can only collect relevant information based on residents, not towns.

When the survey found that the poorer the village, the higher the fertility rate. We can't immediately infer that the poorer the farmers have more children, because it may be that the poorer the village, the richer the farmers have more children, which makes the fertility rate of the whole village increase.

For another example, the survey found that the crime rate in cities with more blacks is higher than that in cities with fewer blacks, so it cannot be concluded that the crime rate in black cities is high, because perhaps there are more white crimes in cities with more blacks, which increases the crime rate in the whole city.