What does the media mainly study?

Media major includes director major, and the courses to be prepared include: propositional speech, impromptu comment, story creation, TV program analysis, language expression and Director Of Thinking; It also includes the performance major, and the courses to be prepared include: basic training, work selection, recitation skills, singing skills, vocal methods, work analysis, sketch performance, improvisation, basic training, body coordination and dance; For the broadcasting and hosting major, the courses to be prepared include the introduction to broadcasting and hosting, the foundation of Putonghua pronunciation and genesis, the foundation of broadcasting creation, the recitation of literary works, the broadcasting and reading of news articles, impromptu oral expression, speech and debate, and the foundation of program planning and hosting language expression.

Five career directions

News media (traditional news, online news, news photography): you can enter all large, medium and small newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter advertising, public relations, publishing and other fields;

Marketing advertising media (advertising, marketing, cultural policy, cultural research): you can enter both government departments and private enterprises to engage in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting and so on. ;

Mass media (mass media, public relations): you can become professional public relations personnel and work in enterprises, governments, communities, educational institutions, hotels, medical and welfare institutions, cultural exchange organizations and other industries;

Media publishing (desktop publishing, media products, movies and media studies): You will have professional creative talents and skills, including photography, editing, digital editing, sound processing, interactive game design, CD-ROM media production, network design and so on.

Creative performance (creative writing, performing arts, dramatic arts): You will have professional creative talents and skills, and your occupation includes creative director, artistic director, director, script writing, photography, editing, etc.