How much traffic is occupied by the hotel platform is normal

Generally, around 20 is considered normal, but this ratio is not an absolute value and requires specific analysis.

First of all, whether the hotel is a newly opened store or is located in a relatively remote location, you can use online OTA for advertising, which can appropriately increase the proportion of online customers.

Secondly, if the hotel is on the right track and contract customers or individual guests have supported hotel rooms, then OTA guests need to pay a certain percentage of rebates, and the hotel can consider slightly compressing them. A little, and it’s okay to control it around 15. In short, between 15-30 is considered a normal ratio.