Palaya’s development history

In November 2003, Hangzhou Proya Company’s Prola product launch seminar was held in Qingshan Lake. In January 2004, the new products of the Prolai series were grandly launched nationwide. In April 2004, the first phase of Proya's production base was successfully put into operation. In January 2005, the first Marketing Elite Wealth Creation Conference was held in the Great Hall of the People in Zhejiang. In January 2005, it won the top ten best-selling cosmetics brands in China. In March 2005, the functional brand VIAZZ anti-acne series and double whitening series were launched. In April 2005, popular actress Chen Hao was hired as the spokesperson for Platinum Makeup. In May 2005, the platinum cosmetics launch conference was held at the Lake Meilan International Conference Center in Shanghai. In September 2005, Proya, Prolay and Prolay were rated as "China's Famous Brands". In September 2005, the first "Proya Cosmetics Center" chain store opened. In October 2005, Mr. Yin Yizhong, a senior engineer in the industry, was hired as a technical consultant. In November 2005, Shenbao, a professional men's series brand, went on the market with a factory building of 4,000 square meters and an annual output value of 150 million. In December 2005, the professional series of infant and toddler cosmetics Polai Maruko was launched. In January 2006, the second phase of factory construction was completed and put into production. In January 2006, the second Marketing Elite Wealth Creation Conference was held in Sanya, Hainan. In February 2006, a technical seminar on hair products between Proya and Dow Corning (Shanghai) was held. In March 2006, Proya plans to invest hundreds of millions in total to build a world-class garden-style cosmetics industrial city in Huzhou. In April 2006, Promin Emergency Sensitivity Series, Proya Hydropower, and Red Wine Whitening No. 1 Series were launched. In May 2006, Proya's first specialty store seminar was held to discuss the development plan of "Proya Cosmetics Center". On January 9, 2007, the third Proya Marketing Elite Wealth Creation Conference was held in Kunming, Yunnan. From March 15th to 18th, 2007, technical personnel from KOLMAR, South Korea, came to our company for exchanges. On June 1, 2007, the founding meeting of Proya Wealth Creation Federation with the theme of "Cohesion is Strength" was held grandly in the Great Hall of the People of Zhejiang Province. On the evening of June 1, 2007, the Proya Project Hope Charity Party was held grandly at Xixi Hotel in Hangzhou. On June 30, 2007, the groundbreaking ceremony of Proya (Huzhou) production base was held at the new site of Proya factory in Daixi Town, Huzhou City. Proya (Huzhou) production base is a milestone in Proya's development. The completed factory will become one of the most advanced cosmetics production bases in China. On July 1, 2007, the first meeting of cooperation between Proya Company and Ye Maozhong Marketing Planning Agency was held in Zhejiang Hotel, marking the official launch of the annual full-case cooperation between Proya Company and Ye Maozhong Marketing Planning Agency. On August 20, 2007, Proya held a product marketing meeting in Shanghai with members of the Proya project team of Ye Maozhong's marketing planning agency. On September 20, 2007, Proya held a market mobilization meeting at the Zijingang Hotel of Zhejiang University. In October 2007, Proya organized the vice presidents of the Wealth Creation Federation to visit South Korea. In October 2007, the inauguration ceremony of "Proya Hope Primary School" was held grandly. In November 2007, Proya's strategic partner summit meeting was held in Zhejiang Hotel. In November 2007, the president and executive director of Korea Kema Company paid their first official visit to Proya. In November 2007, Big S Xu Xiyuan, one of the most brilliant all-round artists in Asia, was invited to become the spokesperson of Proya. In December 2007, Proya Cosmetics Co., Ltd.’s terminal strategy conference was held grandly across the country. In December 2007, the Proya Big S TV commercial and print advertisement shot by Ye Maozhong Planning Agency were completed and will be fully launched in CCTV, Hunan Satellite TV, "Ruili" and other powerful media starting in January 2008. In January 2008, Proya's high-end brand - Crystal Blue Skin Care Series was fully launched. In January 2008, the 4th Proya Marketing Elite Wealth Creation Conference was grandly held in Nanning, Guangxi. On January 6, on the train from Nanning to Guilin, thousands of Proya people set a record for "the largest number of people in the face painting activity with a unified logo - Olympic Ring Pattern" world record and received a Guinness World Records certificate.

In March 2008, the production base of Proya (Huzhou) Cosmetics Co., Ltd. was fully capped. In May 2008, Proya officially participated in the 13th China Beauty Exhibition and achieved complete success. In May 2008, Proya Marine Hydropower Series officially launched refreshing morning water/nourishing night water, that is, morning and evening water. In May 2008, Proya signed a new technical cooperation agreement with South Korea's Kema Company, and the cooperation between the two parties entered a new stage. In May 2008, Proya was awarded the "Earthquake Relief" honorary certificate by the Shanghai Charity Federation. In June 2008, Proya donated more than 5 million yuan worth of skin care products to the earthquake-stricken areas in Sichuan. In July 2008, Proya’s comprehensive promotion of store terminal image activities was officially launched. In July 2008, Proya joined hands with the New Silk Road Model Competition (Zhejiang Division) and became the only designated cosmetics for the competition. In August 2008, Proya's "Olympic Journey" lucky star plan was fully launched, and it enjoyed the Beijing Olympics exclusively with more than 400 partners. In November 2008, Proya's "Tengfei 2009 National Sales Annual Conference" was successfully held in Xiamen, Fujian. In April 2009, "Five-Year Ceremony, Let's Take off Together", Proya celebrated its fifth anniversary. In April 2009, the new production base in Huzhou was officially put into production. In April 2009, we joined hands with CCTV 3 to hold the "Happy China Tour" large-scale party, and 5,000 people gathered together for the *** celebration ceremony. In May 2009, Proya debuted at the Shanghai Beauty Expo with its five major brands: Proya, Youya, Youzilai, Olanxuan and Hana. In July 2009, Proya held a department store channel strategy conference in Hangzhou. More than 200 store managers and many department store industry experts from across the country attended the meeting. In July 2009, Proya exclusively sponsored Zhejiang Satellite TV's large-scale competitive program "I'm the Best", creating the first cosmetics brand advertisement to be embedded in a competitive entertainment program.