Ajisen spicy noodles detailed data daquan

Ajisen Lamian Noodles emblem is a bowl pattern worn by my sister. There are more than 25 branches in Japan (70% in Kumamoto).

1968 was founded in Japan.

From 65438 to 0996, Pan Wei began to introduce Ajisen Lamian Noodles to Hong Kong and the Mainland, and successively obtained the brand's permanent management rights in Hong Kong, Macau and the Mainland.

In March 2007, Ajisen Lamian Noodles's shares were listed on the main board of Hongkong.

2018165438+127 October, Ajisen Spicy Noodles held a brand strategy upgrade conference of "50 years of Big Bone Soup, 800 stores in the world" in Shanghai Center.

Ajisen bone soup is a kind of high-quality Ajisen bone soup base, which is made by the cooking technology of Japanese central kitchen. From the seven core links of material selection, cutting, boiling, evaporation, packaging, distribution and production, the time, temperature, measurement and sequence are controlled through integrated quality control management. It is precisely because the soup boiling process in the central kitchen ensures standardized production that bone soup with the same taste is sent to different stores.

On October 20/8165438+10/7, many domestic media visited the Qian Shan-shaped central kitchen. According to the relevant person in charge, central kitchen soup making has become the mainstream way of Japanese chain stores in Lamian Noodles.

In response to the question of calcium content questioned by the previous news, Ajisen said, "The calcium content of Ajisen soup base has not decreased because of the wrong concentration calculation method, and we have revised it." 165438+ 10 Recently, Shanghai Industrial and Commercial Bureau decided to impose an administrative penalty on Ajisen on the grounds of anti-unfair competition law, and fined him 200,000 yuan. On February 20 12, Ajisen Lamian Noodles was exposed to the price increase of its products, and the company responded that the price increase had been more than half a year.

Company Name: Ajisen Spicy Noodles Headquarters Location: Kumamoto Prefecture, Japan Established Time: 1968 Business Scope: Catering Company Type: Slogan of listed company: Ajisen Spicy Noodles, 50 years founder: Pan Weinian Turnover: 2,332,283 million yuan (20 17)? Brand introduction, brand LOGO, development history, store distribution, product prices, regional agents, joining methods, industry development, major events, product price increase, store closure, brand introduction Ajisen (China) Holdings Co., Ltd. is an operator with the mainland as its main business base. By the end of 20 18, Ajisen has become a Japanese-style Lamian Noodles brand with more than 800 stores in China, Japan, Italy and Singapore, with chain stores all over the world 13 countries. Ajisen China Fast Leisure Restaurant Chain Network covers the commercial areas of 65,438+020 major cities in China, with 6,665,438+0 branches in Shanghai, Hongkong, Beijing, Shenzhen, Guangzhou, Hangzhou, Nanjing, Fuzhou, Dalian, Chengdu and Wuhan, with a turnover of 23,322.88 in 2065,438+07. Ajisen Lamian Noodles's Japanese logo not only operates fast leisure chain restaurants, Ajisen China also produces and sells Lamian Noodles products in small packages, with more than 7,500 sales outlets in more than 30 major cities across the country; And exported to Singapore, Japan, Australia and other countries. Ajisen China's variety of spicy noodles and Japanese-style dishes have successfully taken care of the tastes and preferences of various customers, which has enabled the Group to highlight its advantages in peer competition and established its brand "Ajisen Spicy Noodles" with good reputation of high quality, delicious, healthy and reliable. Ajisen China adopts national unified management. The products of the Group have obtained many QS (Quality and Safety) certifications from the General Administration of Quality Supervision, Inspection and Quarantine, and its food manufacturing and processing centers in Shanghai and Shenzhen have also obtained many international certifications such as ISO900 1:2000 and HACCP. Brand LOGO Tasty Lamian Noodles's food logo design consists of harmonious patterns and fonts, and the logo on the corporate LOGO design is the pattern of my sister holding a bowl. In the food symbol of Ajisen Lamian Noodles, the collocation of colors is particularly mild and appropriate. The word "Ajisen Lamian Noodles" on Ajisen Lamian Noodles Food logo is red and eye-catching, and the font used is bold and realistic, which is even more lovely. 1968, my daughter is now the vice president of Chongguang Industrial Co., Ltd. and the spokesperson of Ajisen brand image-Chongguang Yuezhi. Development History Ajisen (China) Holdings Co., Ltd. is one of the largest fast-food restaurant chain operators in China, and the exclusive agent of Japanese "Ajisen Spicy Noodles" chain stores in China and Hong Kong, covering China, Hong Kong and Macau. Ajisen China opened in Causeway Bay, starting from 1996. 1997 During the Spring Festival, two caravans the size of medium trucks were parked in the windows of the World Park. This is Pan Wei's plan to throw stones for directions. 1997, Ajisen opened its first store in Lamian Noodles, shenzhen huaqiang North Road Store. In 2003, Pan Wei founded Leading Food (Shanghai) Development Co., Ltd., and on March 30, 2007, Ajisen (China) Holdings Co., Ltd. was listed on the main board of the Hong Kong Stock Exchange, becoming the first fast leisure restaurant chain operator based on the mainland listing in Hong Kong. At the beginning of 2008, raw juice, noodles and bone soup in Ajisen Lamian Noodles 167 store were all purchased and produced in a unified way, and the kitchen in the store only needed the last simple reprocessing process. Stores are located in North China: 49 in Beijing, 34 in Tianjin and 5 in Hebei, among which 3 are located in Shijiazhuang, the provincial capital. Shanxi 1, Inner Mongolia 4 (Hohhot -2, Baotou-1, Tongliao-1), Heilongjiang 3 (Harbin -2, Daqing-1), Jilin 2 (Changchun -65438). Liaoning 14 (Shenyang -4, Dalian -6, Panjin-1, Huludao-1) East China: 338 Shanghai 132, Shandong 40 (Jinan -7, Qingdao-14, Zibo. Dongying -65438+ Jiangsu 7 1 (Nanjing -2 1, Wuxi-10, Changzhou -8, Suzhou-1, Zhenjiang -2, Xuzhou-1, Fujian 26, Anhui 12, Shantou-1, Shanwei-1, Qingyuan-1), Guangxi-10 (Nanning -6, Liuzhou -2, Guilin -2), Hainan -3 (. 38 Northwest Port: 19 Shaanxi 12 (Xi 'an-10, Yan 'an-10), Gansu 2 (Lanzhou -2), Xinjiang 3 (Urumqi -3), Ningxia (Yinchuan -65438) Qinghai (. Yibin -65 Hubei 17 (Wuhan-15, Xiangfan-1, Yichang-1), Hunan 16 (Changsha -8, Zhuzhou-1, Xiangtan -2). Loudi-1) Some branches of Xiamen Ajisen Lamian Noodles Yanwu Road Address: Fuwanbang Commercial Plaza,No. Xiamen Address: Zone F, 3rd Floor, Ruijing Commercial Plaza, No.288 Lianqian East Road, Siming District, Xiamen Address: Shop B003, Hucheng, No.288 South Siming Road, Siming District, Xiamen Address: B/kloc-0. 126 Road Wangfujing Department Store, negative floor Ajisen Spicy Noodles Zheng Da Store Address: Ajisen Spicy Noodles Justin Store Address: Ajisen Spicy Noodles Fuzhou # 368, 3rd Floor, Cangshan wanda plaza, No.276 Pushang Avenue, Cangshan District Product Price Ajisen Lamian Noodles Menu and Price (Unit: Yuan) Ajisen Lamian Noodles 23 Ajisen Spicy Noodles 25 Hot and Sour Noodles 27 Millet Lamian Noodles. 9 Ajisen Lamian Noodles Noodles Soy Sauce Lamian Noodles 19 Gillette Pork Roast Noodles 20 Ajisen Fried Noodles 20 Fried Chicken Lamian Noodles 20 Pork Cartilage Lamian Noodles 29 Ajisen Signature Lamian Noodles 35 Curry Lamian Noodles 18 Fried Chicken Curry. Spicy noodles 23 beef curry noodle soup 29 chives spicy noodles/KOOC-0/8 barbecued bamboo shoots spicy noodles 22 assorted vegetables spicy noodles/KOOC-0/9 cold noodles with kimchi sauce/KOOC-0/8 oolong noodles with assorted vegetables curry oolong noodles/KOOC-0/8 Japanese fried oolong noodles 25 beef curry oolong noodles 25 eel rice 36 eel fried rice 29 roast beef rice 29 curry pork chop rice 29 Porpoises with sauerkraut sauce 23 Japanese fried rice 25 pork cartilage 29 drinks/soup Kirin beer/KOLC-0/0 canned cola/7-up/mirinda 6 flavor thousand dolphin bone soup 6 flavor Zeng soup 6 snack potato balls 8 Japanese handmade jiaozi 9 potato salad/KOLC-0/2 flavor cucumber 9 squid Su/KOOC-0/2 cold tofu 9 Japanese pickled radish 5 Japanese kimchi 6 Japanese fried chicken/KOLC-0/2 flavor laver. 2 silver spinach 65438+ potato knife bean paste 12 crispy fried fish steak 13 hand-brewed chicken wings 13 chicken kebabs 13 chicken lotus root box 13 kimchi tofu 15 spicy broccoli 15 Cai 15 Japanese fried vegetables 15 Japanese pork cartilage 15 roast chicken wings 15 laver fried shrimp rolls 15 hakata fried mushrooms 15 millet crab salad 16 original crispy fried shrimp cake/kloc-0. 438+08 Roasted Eel 19 Boiled Corner Fish 28 Pu Roasted Eel 35 (the price will be slightly different in different regions) The way of joining the regional agent is not open to individuals, but only regional agents (companies that require liquidity of more than 6 million). Ability to expand 30 stores. If you can't meet the requirements of Ajisen, you can still do it. Industry development 200 1 year 65438+February 1 1 day, China's formal accession to the World Trade Organization (WTO) is a milestone in China's reform and opening up, which also means that the further opening up of the economy has enabled China to complete the track of integration into the world. After joining the WTO for three years, China has attracted more foreign companies to invest, and the international trade and national economy have further increased at a high speed. In 2003, China's GDP increased to $65,438 +0.4 1 trillion, and the per capita level was $65,438 +0.000. With the economic growth, the proportion of the output value of the tertiary industry (commercial service industry) in China has increased, and the chain economy is basically based on the tertiary industry; The linear growth of the output value of the tertiary industry in China is conducive to expanding the business model of chain operation; The Tenth Five-Year Plan for Chain Operation issued by the State Economic and Trade Commission in 2000 is a business model that I gradually introduce various policies to support chain operation in view of the fact that chain operation is beneficial to national and social development. Ajisen Japanese Lamian Noodles, centered on Kumamoto, Kyushu, Japan, mainly deals in instant noodles. Since the establishment of 1968, it has more than 350 chain stores in Japan, Hongkong, Singapore, Taiwan Province, China and Chinese mainland. Ajisen Lamian Noodles entered Shanghai in 2000 and has now grown to more than 30 stores. The difference and uniqueness of its products, as well as the scale of development in the past two years, fully show that the market has strong acceptance of its products and obvious economic benefits; In the domestic mainland catering market, pasta-based restaurants are at a low level of development, with unprofessional products and backward services. Therefore, the development of chain brand stores focusing on pasta and the promotion of the overall pasta culture in the region will fill a vacancy in regional catering and meet the market demand. On February 20th, 2002, the price of Ajisen Lamian Noodles event products increased by 2,065,438+,and it was reported that Ajisen Lamian Noodles increased by about 10%, among which the original price of crab fillet vegetable salad increased from 19 yuan to 2 1 yuan. Lamian Noodles, a fat tomato cow, rose from the original price of 29 yuan to 3 1 yuan. The price of staple food generally rose from 32 yuan to 35 yuan, and the price of noodle soup partially rose from 28 yuan and 29 yuan to 3 1 yuan and 32 yuan, with an increase of about 10%. In this regard, Ajisen Lamian Noodles issued a statement on the evening of 20th, saying that the price increase was limited to seven cities including Beijing, and it has been more than half a year. But before that, I didn't see the relevant public information mentioning the price increase of Ajisen Lamian Noodles. Ajisen Spicy Noodles stated that the price adjustment time of Ajisen products was 2011July 16, covering only seven cities in China, and no price adjustment has been made so far. In this way, the price increase of Ajisen Lamian Noodles coincides with the "Bone Soup Gate" incident that broke out at the end of July 20 1 1. Since the outbreak of Bone Soup Gate, Ajisen Lamian Noodles's share price has fallen by more than half, hitting a low of HK$ 8.25 at one time. On February 2 1 day, Ajisen Lamian Noodles now reported HK$ 9.59, a decrease of 1.03%. Recently, UBS lowered its target price of shares to HK$ 7.4. 20 12 On February 23rd, Ajisen Spicy Noodles was exposed in Beijing as a store closed due to rising rent. Ajisen spicy noodles were exposed that they could not bear the increase in rent by the owners, and closed several shops with Ajisen spicy noodles on the first floor of Beijing. Ajisen denied this statement yesterday, saying that the adjustment of stores in the chain catering industry is a normal behavior in operation, mostly due to the readjustment of the format by the owners and tenants of shopping malls. Under the influence of Bone Soup Gate, many stores closed continuously, stores shrank, shareholders reduced their holdings and institutions were downgraded. In the face of a series of shocks, how will Ajisen's marketing strategy choose between "Japanese brand" and "Hong Kong-funded enterprise"? In this regard, Lu, head of public affairs department of Ajisen (China), responded: Ajisen Lamian Noodles has always regarded itself as a China enterprise and a Hong Kong listed company, but it does not deny that it originated from Japan. Ajisen (China) annual report shows that its expansion has suddenly slowed down. 20 10, Ajisen added 1 10 store; 20 1 1 year added 154 stores; In 20 12, its opening plan is to increase 100 stores throughout the year, and it is planned to adjust to 30~40 stores in the semi-annual report. According to a staff member of investor relations department of Ajisen (China), Ajisen actually opened about 40 stores in 20 12, but at the same time closed about 40 stores. In this regard, Ajisen (China) said that in 20 12, the global economy was weak, China's economic growth slowed down, and the lack of consumer confidence led to a decline in consumer desire. The rising cost of labor, food and rent makes the operating environment of the whole catering industry extremely challenging. Lu said frankly that Yichang did not discuss the rent issue, but he did not want to elaborate. However, Lu said that the company's top management still adheres to the "thousand stores plan", that is, the number of stores has expanded to 1000, but the time node has been delayed from 20 14 years to 20 15 years. Ajisen mentioned many times in the annual report that the rising rent cost has brought a lot of pressure to enterprises. In the first half of 20 12, Ajisen rent and related costs accounted for 15.7% of the turnover, up about 2.6 percentage points compared with the same period last year. As of 20 12, 12 and 3 1, the shares of Ajisen (China) held by Morgan Stanley, Credit Suisse Group, JPMorgan Chase, Deutsche Bank and Lianbo Fund Co., Ltd. have all fallen below 5%, which means there is no need to declare the following shares. Lu said that Ajisen (China) is definitely a listed company in Hong Kong founded by Chinese. It is also true that Ajisen spicy noodles originated in Japan, but they were developed by Hong Kong people in the Mainland. The product mix and research and development have always been based on the needs of Chinese people. "Whether in fact or emotionally, Ajisen has Japanese genes, which is undeniable. So there is no way to go to Japan, we will only weaken the Japanese elements intentionally or unintentionally. " Reporter Tan Chao reported that in 20 12, the net profit of China, a restaurant chain listed in Hong Kong, dropped by 56%. The reporter saw from the announcement that in 20 12, Ajisen Company achieved sales of HK$ 3.043 billion, down only 1% year-on-year, but its net profit dropped sharply, down 56% year-on-year, to HK$154 million. This means that the net profit of Ajisen 1 10 is less than half of that of last year. The data shows that Ajisen 20 1 1 achieved a net profit of HK$ 350 million. The reporter learned that from 20 12, Ajisen Lamian Noodles was not only affected by the previous "Bone Soup Gate" incident, but also the Diaoyu Islands issue on 20 12 made this company with Japanese cultural brands feel pressure, and news of store closure appeared in many cities such as Beijing, Fuzhou and Yichang. In 20 12, Ajisen's stores began to emphasize "100% Hong Kong capital", and the Japanese element will also be weakened in the future development of the company. Ajisen's announcement also shows that in 20 12, the store rent and labor cost of Ajisen Lamian Noodles increased to varying degrees. Among them, labor costs accounted for about 24.2% of Ajisen Lamian Noodles's turnover, an increase of 3 percentage points over the same period last year; Store rent and related costs accounted for about 65,438+05.7% of the turnover, up about 65,438+0.2 percentage points compared with the same period last year.