Traditional Culture Encyclopedia - Hotel accommodation - The influence of halo effect on hotel service

The influence of halo effect on hotel service

Halo refers to an aperture that sometimes appears around the sun. Seen from a distance, the sun seems to have expanded a lot. Halo effect is a common psychological phenomenon, which means that when a person evaluates others, he has a very clear and distinct perception of a certain quality or trait of others, which is very prominent to the observer, thus covering up his perception of other qualities and qualities. In other words, this outstanding feature or quality plays a halo-like role, so that observers can't see other qualities, but only rely on a little information to judge the overall appearance of this person. The impact on the hotel service industry may be as follows: if the hotel hardware is good, the service is good; Or if the service is good, I feel that food and shelter are good in all aspects …