Valentine's Day Theme Activity Plan of Hotpot Restaurant

Valentine's Day Theme Activity Plan of Hotpot Restaurant

How should hot pot restaurants plan the Valentine's Day theme activities? I brought you the Valentine's Day theme activity plan of the following hot pot restaurant, hoping to help you.

The first part: the Valentine's Day theme activity plan of hot pot restaurant.

It's cold in winter, eating around the stove, commonly known as Guangdong? Edge furnace? ,? Edge furnace? , is one of the arts that Cantonese people eat. According to the store,

This plan is based on the situation of the store itself and the surrounding environment, humanities and other characteristics.

Second, the premise of implementing this plan

The premise of implementing this plan must be that the store is completed (see PZ decoration style for specific decoration style), and the facilities are in place and can be straightened.

Operating norms (posts, personnel), personnel in place and able to perform their duties, local fire, health, industry and commerce units have been

Coordination in place, consistent. The principle of catering consumption? The principle of nearby consumption.

1. The specific implementation time of the opening plan: MM DD YY? * * * three days.

2. The publicity theme of this opening plan: Eat China famous hot pot? PZ hotpot? Give you a double surprise (1) opening discount; Double: good gifts are constantly sent).

3. Projects and budgets required for project implementation.

Three. Main contents of the scheme

(1) Planning and preparation before opening.

1. Purchase, debug and install goods, facilities and equipment, coordinate the relationship with relevant personnel, and understand the advertising industry in Tani.

It involves a series of related matters such as late opening. , required to be completed three days before the implementation of this plan.

2. Study and be familiar with this scheme to ensure its smooth implementation and execution.

3. Take the first three days of official opening as the trial business period, and do not advertise for these three days, which are mainly used for testing internal operations.

4. Formally determine the opening date and try to avoid opening on weekends.

(2) the creation of the atmosphere in the store, the foil in the early stage of opening.

1, napkins, chopstick sets, ordering cards, coupons (meal coupons), balloons, special lanterns, old VI image auditorium.

Photos and related photos are designed, produced and supervised by the company for each franchise store.

2. Shop layout: according to the actual site conditions of each shop, hang POP flags, lanterns and ribbons on the roof beams; hang (sth) on the wall

Old photos, old photos hanging on pillars, famous paintings of celebrities, red door wood carvings, special Chinese knots, pay attention to neatness and quantity.

3. Background music: The restaurant plays some relaxing and comfortable music.

4. The employees in the store should stand on the platform and dress neatly. During the opening period, employees are in the store according to the operation requirements (9:00 a.m. and 16:00 p.m.).

Line up neatly outside (routine inspection, corporate slogan, applause, business arrangement before class, etc. ).

(C) the creation of the atmosphere outside the store

1. There are two flags hanging on the door.

2. Put an air arch in front, and the diameter of the arch depends on the local actual situation. The content on the archway is: PZ hot pot? Grand opening,

There is an air column next to the arch, and two vertical banners are hung on each balloon. The content is: warmly celebrate the opening of Peizheng Hot Pot Restaurant; Complete consumption

100 yuan, send 10 yuan coupon.

6, find a conspicuous position to make a cloth, content: Peizheng side furnace shop grandly opened! Big reward: eat 100.

Yuan (gourmet), send 10 yuan (coupon), eat Red Gate Hot Pot, and keep sending gifts. Activity Time: Year Month Day-

Year month day.

Note: Discount, giving away dishes, issuing VIP cards or free drinks are also acceptable. There is no separate system.

Work out the promotion details. The right to interpret the event belongs to the store.

(4) advertising

1, contact the members of the external liaison department of all departments of the school and vigorously promote it? PZ hotpot? .

2. Contact the takeaway shop owner and attach it? PZ hotpot? .

3. Delivery of take-away orders, choose areas with large local traffic and high population quality, such as Runtai and BBK. distribute

Requirements:

(5) Detailed Rules for Opening Promotion

1, when the consumption is over 100 yuan, send 20 yuan vouchers.

2. Please refer to the detailed rules for the use of meal replacement vouchers for consumption.

3. The right to interpret the event belongs to the store.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the dining staff will drink all kinds of nourishing wine at the Red Gate for free.

Everyone who eats during the activity enjoys it? Discount.

The significance of this promotion: eating 100 yuan (dishes) and giving 100 yuan (meal coupons) is actually equivalent to about 20% discount.

But the feeling for the guests is that they can eat it again for free, which is easy to accept and more attractive, and the gifts they give are ok.

Play a propaganda role in the local area.

Part II: Valentine's Day theme activity plan of hot pot restaurant 1. Theme: Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

2. Target market positioning: further promote the high-paying class and senior white-collar workers who are still single to the middle class.

3. Campaign slogan: Today is Valentine's Day, farewell to bachelors.

Four. Specific activities:

February 13:

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

Partners can get to know each other freely until dinner. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a masquerade party in the hotel bar. A buffet is also provided. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

February 14: 1. Entertainment will continue in the morning. what's up King of K songs? With what? Running behind your girlfriend's back? In both competitions, the winner can get a free one-night hotel room provided by the hotel, and the room standard is chosen by the winner. 2. Lunch is a simple buffet, which allows participants to continue to light the fire of love in a relaxed atmosphere. 3. After lunch, boys choose girls to finish the second speed race for men and women. The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift. Before dinner, it was finally a big confession of love. 6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree. The ends of the earth locked their love on the stone wall and took pictures as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Verb (abbreviation of verb) marketing strategy:

1. product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels: ⑴ Direct sales: hotels directly register on site ⑴ Indirect sales: travel agencies, tourism distribution centers and other institutions register.

3. Price strategy: (1) New product price: During the introduction period, the high-price write-off strategy will make participants feel superior about high price and excellent quality, and at the same time, it will also make high-paid and high-ranking single aristocrats interested in it and make them feel happy to find friends, but at the same time, they will not feel this way? Blind date? Activities will lower your status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people. ⑵ Keep in mind the price: the main market group between the introduction period of new products is the high-paying class, and it is suggested to adopt the prestige pricing strategy for overall flexible pricing. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction. (3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (preferential tenant registration), newspapers and magazines, the first pair of successful100th peers, etc. as product spokespersons. 5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.

;