Is there a good prospect of joining the hotel?

The prospect is ok, and the market competition is fierce. According to the analysis report of China Hotel Chain Industry Development Prospect Forecast and Investment Strategic Planning, after the rapid expansion, problems such as aging products, rising costs and insufficient brand building have emerged, and economic chain hotels have encountered bottlenecks, unbalanced supply and demand among departments and regions, and their profitability has been questioned. For budget hotel groups, it is an important measure to realize profit by joining in the later period and charging the joining fee. Therefore, the economy hotels are constantly staking and expanding their scale, which also lays a hidden danger for franchisees to denounce.

In the future, hotel chain enterprises should return to the essence of hotel products, strive to improve their services, develop in a diversified and characteristic direction, and actively embrace the mobile Internet to develop smart hotels; Or transform into a resort hotel or a theme hotel.

In addition, China's tourism industry is developing rapidly and is moving towards the holiday stage, and the demand for mid-range hotels is strong. At the same time, with the rise of the middle class and the trend of consumption upgrading, mid-range hotels have ushered in a good development opportunity, and chain hotels can increase their efforts in the mid-range hotel market.