Hotel may day holiday activity plan

In order to ensure the safety and smooth progress of the activities, it is essential to plan the activities in advance. Activity plan refers to the planning document for an activity. So how should we make an activity plan? The following is my May Day holiday activity plan for your reference, hoping to help friends in need.

Hotel may day holiday activity plan 1 may day golden week is one of the three national holidays in China. This holiday, national consumption is concentrated and private consumption is booming. On the occasion of the May 1 Golden Week, in order to quickly improve the hotel's popularity, eliminate the strangeness of the market and achieve the goal of double harvest of economic and social benefits, this plan is formulated in combination with the actual situation of the hotel and the market situation in Shexian County.

I. Target market analysis

In order to promote the consumption of hotels during May Day, we analyzed the existing consumption groups of hotels and the mass consumption patterns in Shexian area. Through the analysis, we found that the existing consumer groups in the hotel are basically groups, businesses and public funds, and these consumers basically have a holiday during May Day. If we can't effectively stimulate the mass consumption groups in Shexian to spend in hotels, the consumption situation of hotels during May Day will not be optimistic. However, after the Spring Festival, other consumer industries in Shexian will have a consumption climax in the first half of the year around May Day. These industries include: telecommunications, home appliances, wedding photography, furniture, jewelry, mobile communication, insurance and other mass consumer industries. The middle and high-end consumer groups in these industries are also the target consumer groups of hotels.

Since the establishment of the hotel for one year, there is basically no effective marketing promotion for the middle and high-end mass consumers in this area. If you advertise for this kind of consumer groups, there will be problems such as scattered audience, wide publicity scope, complex publicity projects and high publicity costs. And many mature mass consumer industries in this region have their own sales network and a large number of fixed high-end customers. How to make use of the sales network, sales reputation and high-end customer resources of these mass consumption industries to enhance the brand image and sales performance of xx Hotel, and successfully attract high-end mass consumers in this area to spend at xx Hotel in the May 1 Golden Week and beyond? At the same time, take this opportunity to realize the strong alliance between hotels and other consumer industries and jointly create a high-end consumer market; It also laid a foundation for further establishing the market positioning of xx Hotel in Shexian County, which is the focus and purpose of this planning case.

Second, the planning ideas

In order to build the business circle of high-end consumer groups in the region and realize the purpose of xx hotel to stimulate the consumption of high-end individual consumers in the region, this planning case is mainly considered from the following aspects:

1, potential marketing

"The Art of War" has a saying: "A good fighter seeks the situation without blaming others, so he can choose people to control the situation."

Follow the trend, that is, always pay attention to and master the resources and events around us, get in touch with products and enterprises, explore and discover every opportunity to upgrade products and brands in time, seize the opportunity that is useful to me in time, follow the trend, promote products and enhance enterprises. This case mainly relies on two aspects:

The first is to borrow the momentum of the business. That is, using the potential of some outstanding businesses in mature consumer industries in the region, we can conduct marketing promotion more directly and pertinently for middle and high-end consumers in the region. Make use of the brand image, consumer reputation and fixed customer base established by these excellent merchants in the market to directly enhance the position of xx hotel in the eyes of high-end consumers in the region.

The second is to take advantage of the May Day trend. In other words, with the help of outstanding businesses in other industries, we should also take advantage of the general trend of the May 1 Golden Week. Although the May Day Golden Week is not a real golden week for the hotel industry in this area, it is a real golden week for other consumer industries. We should take advantage of the consumption trend of this Golden Week to attract more consumers to spend in xx, and at the same time take this opportunity to promote xx.

2. Guide consumption

During the May Day Golden Week, people have a lot of consumer demand, such as home appliances, wedding photography, furniture, jewelry industry and so on. If they spend money in xx hotel, they can also get discounts that are not available in the market from excellent merchants in these industries, then there is a great possibility to attract these consumers to spend money in the hotel.

3. Adequate consumption

During the May Day Golden Week, customers who come to xx Hotel for consumption can not only enjoy all kinds of hotel promotions, but also get preferential activities and consumption discounts from other excellent businesses in the consumer industry in the region. Let customers have a sense of benefits of "coming to xx to enjoy multiple benefits". Meet the consumer's consumption demand in xx hotel with preferential, affordable and value for money.

Hotel may day holiday activity plan 21, guest room

Theme: Stay in XX Hotel and have a happy May Day.

Activity time: 4.28 to 5. 1

Activities: xxx Hotel launched room discount activities during Labor Day to thank customers for their long-term support.

Room discount: standard single room discount 120 yuan/night (net price) standard double room discount 120 yuan/night (net price) deluxe business room discount 200 yuan/night (breakfast for two) executive suite discount 388 yuan/night (breakfast for two) deluxe suite discount 688 yuan/night.

Second, buffet.

Activity theme: freedom and happiness.

Activity time: 4.28 to 5. 1

Activities: The buffet provides special rewards to thank customers during the Labor Day.

1. Buffet full six get one free.

2. Give a big gift to the audience, and each person will have a tofu pudding and abalone.

Third, xx Chinese restaurant

Theme: Friends of the Four Seas, Gathering in the Royal Garden.

Activity time: 4.28 to 5. 1

Activities: Celebrate May Day, and be grateful to customers and friends for their support to the Royal Garden.

1, the audience was filled with tears, and each table was given famous brand wine, and everyone gave it.

2. One day's accommodation in a luxury business room with a table of more than 2,000 yuan.

During the activity, beautiful flowers will be presented at the birthday party.

4. Full discount for lobby consumption during the event, with a discount of 12%.

5. Family photos, park family photos and other photos will be presented during the event.

6. There are other unexpected surprises waiting for you.

Four. Xx hotel

Theme: Friends from all corners of the country, get together in xx.

Activity time: x.xx to x.x.

Activities: Celebrate May Day, and be grateful to customers and friends for their support to the ecology.

1, the audience was filled with tears of gratitude, and each table was given famous brand wine, and everyone was given it.

2. One day's accommodation in a luxury business room with a table of more than 2,000 yuan.

During the activity, beautiful flowers will be presented at the birthday party.

4. Full discount for lobby consumption during the event, with a discount of 12%.

5. Family photos, park family photos and other photos will be presented during the event.

6. There are other unexpected surprises waiting for you.