The cultural tourism track continues to heat up. How do Shang Yi Hotel and city easy Hotel Grasp the Consumer Positioning?

In recent years, the epidemic is reconstructing people's lifestyles, "urban deep tourism" has become a hot word, and cities have become the "main front" for young travelers. From the future trend, travelers will pay more attention to the core of local culture, and more games and new landmarks will be excavated.

On the cultural tourism track, domestic hotel chain groups smell new business opportunities, and more "theme park+accommodation" industries are being developed. Compared with ordinary business hotels, the supporting hotels around the theme park can meet the growing demand of the city of Zhou Bianyou by relying on the theme park economy, and complement the inter-provincial business travelers covered by business hotels. Dongcheng Group's brands go into battle together, establish a brand system through precise positioning and characteristic hotel theme, and move towards industrial diversification.

Following the market changes, each brand of Dongcheng Group has established a unique theme style, which stands out among many hotel brands. In particular, Shang Yi Hotel and city easy Hotel, as the main force of Dongcheng Group, fully demonstrated their unique brand style.

Shang Yi Hotel's New Interpretation of Nordic Philosophy of Life

Cities are easy to pay attention to the quality of public sleep.

In addition, Burton International Apartment, a high-end serviced apartment brand under Dongcheng Group, recently signed a contract with Guangdong Qingyuan Aoyuan Chocolate Kingdom. At the end of 20021,Shangyi PLUS Hotel and City Select Hotel settled in Guangzhou Mingjun Happy World, and Shang Yi Hotel and City Easy Hotel Qixin jointly played the core "combination boxing" of Dongcheng Group's hotel brand, making Dongcheng fully attack the cultural tourism track, embrace the changes of tourism trends and move towards the "sea of stars" with thousands of cities and thousands of stores.