In what ways does the hotel improve employee satisfaction and loyalty? Analysis of selection and reservation.

Importance of employee satisfaction to hotel industry

Employee satisfaction is a reflection of employees' evaluation attitude towards various factors involved in their work, which is closely related to the development of the hotel industry.

First of all, employee satisfaction helps to improve customer satisfaction. Hotel industry is a service industry, and the value generated by service is reflected in the process of hotel employees providing services to customers. The words and deeds of employees have an important influence on customer satisfaction. According to the research of authoritative organizations, for every 3 percentage points increase in employee satisfaction, the customer satisfaction of enterprises will increase by 5 percentage points; For companies with 80% employee satisfaction, the average profit rate is about 20% higher than other companies in the same industry. Therefore, paying more and more attention to employees' satisfaction and loyalty is an effective measure to improve hotel service level.

Secondly, employee satisfaction helps the hotel to carry out effective internal marketing. Internal marketing refers to a philosophy that enterprises attract, develop, motivate and retain capable employees by meeting their needs in batches. Simply put, it is to let employees love the brand of the company, and then let them convince customers to love the brand. Employee satisfaction contributes to the formation of positive and continuous internal marketing, thereby enhancing morale and forming a good atmosphere, and thus enabling employees to have a sense of identity with hotel brands.

Thirdly, employee satisfaction contributes to the construction of hotel culture. Employee satisfaction includes employees' satisfaction with all aspects of the company and their sense of belonging, which is reflected in employees' loyalty, cohesion and work attitude to the company. Hotel industry is an industry with relatively high staff mobility, so improving employee satisfaction can promote the construction of hotel culture, help hotels form a good corporate culture, and then retain hotel employees.