Traditional Culture Encyclopedia - Hotel accommodation - Kneel down, why there are birds on the signboard of Auchan supermarket, why the signboard is red and green, and so on.

Kneel down, why there are birds on the signboard of Auchan supermarket, why the signboard is red and green, and so on.

Why is there a bird in the logo design of Auchan Supermarket?

Because Auchan is usually located in an underdeveloped place, when the first store in France opened, a group of sparrows came to join in the fun, so this bird was gloriously designed as a logo.

"Bird Graphic" trademark is the trademark of Auchan Group's goods and services. Auchan Group requested CARRE NOIR Company to design the logo of "Bird Graphics" on 1984, and Auchan Group enjoys the copyright of the logo.

Hong Niao is the national bird of France, and its Chinese name is Cardinal, so Auchan has its own Cardinal Card.