Album type

The success or failure of album design depends on the design orientation, that is, good customer communication in the early stage, including: the style orientation of album design; Analysis of corporate culture and product characteristics; Orientation of industry characteristics; Operation flow of picture album; Customers' opinions may affect the style of album design. Therefore, half of the good album design comes from the early communication, which can reflect the consumer demand of customers and bring greater sales performance to customers.

1, enterprise photo album design

The design of enterprise album should reflect the spirit of enterprise from its own nature, culture, concept and region.

2, product album design

The design of the product album focuses on the characteristics of the product itself, analyzes the attributes of the product, and uses appropriate forms of expression and creativity to reflect the characteristics of the product. Only in this way can consumers know more about products, and then increase the sales of products.

3, corporate image album design

The design of corporate image album pays more attention to corporate image, and uses appropriate creativity and expression techniques to show corporate image. Only in this way can the album leave a deep impression on consumers and deepen the understanding of enterprises.

4, promotional album design

According to different purposes, this kind of album design will adopt corresponding forms to reflect the purpose of this publicity. The purpose can be roughly divided into: exhibition publicity, terminal publicity, press conference publicity and so on.

5. Folding design

Folding design is generally divided into two folds, three folds and four folds. The number of pages is determined according to the content. Some enterprises want to make the folding design outstanding, and there may be die-cutting and special technology in the form of expression to reflect the uniqueness of folding, thus increasing the impression of consumers.

6, single page design

Single-page design pays more attention to the form of design, showing a huge amount of content in a limited space. Single page design is very common in the design of single page products. General product advertisements are on the front and product introductions are on the back.

7. Cover design

Cover design pays more attention to the high refinement of corporate image, giving people an unforgettable feeling.

8, album cover design

The cover design of the album is a comprehensive reflection of the content, form, layout, binding and post-printing of the album.

Second, the classification of album design (by industry)

1, hospital photo album design

The design of picture books in hospitals should be steady, generous, safe and healthy, giving people a sense of harmony and trust, and the design style should be popular.

2, drug album design

Drug picture books are unique in design and can be divided into: hospital use (consumers are deans, doctors, nurses, etc. ); For pharmacies (consumers are hospital administrators, shopping guides, in-store doctors, etc.). ); For different purposes, the design style should be adjusted accordingly.

3, medical device album design

Generally, the design of picture books for medical devices reflects the functions and advantages of products from their own performance, and then conveys the information of products to consumers.

4, food album design

The design of food picture books should start from the characteristics of food, reflect the characteristics of vision and taste, induce consumers' appetite and realize their desire to buy.

5, IT enterprise photo album design

The design requirements of picture books in IT enterprises are simple and clear, combining the characteristics of IT enterprises, incorporating high-tech information, and reflecting the industry characteristics of IT enterprises.

6, real estate album design

The design of real estate picture books is generally based on the sales situation of real estate, such as opening, image promotion, real estate characteristics and so on. This picture book design requires fashion, avantgarde, harmony and humanistic environment.

7. Hotel album design

The picture book design of the hotel requires a sense of luxury and enjoyment, and reflects the quality of the hotel with some unique elements.

8, school brochure design

According to different purposes, the design of school publicity album can be roughly divided into: image publicity, enrollment, graduation album and so on.

9, clothing album design

Clothing album design pays more attention to consumers' grade, visual and tactile needs, and at the same time, according to the types and styles of clothing, the design styles are also different, such as leisure and tooling.

10, Design of Investment Promotion Album

The design of investment promotion album mainly embodies the concept of investment promotion, shows its own advantages and attracts investors' interest.

1 1, design of school celebration album

The design of the school celebration album should embody the concepts of celebration, reunion, optimism and nostalgia.

12, annual report design of enterprise photo album

In general, the design of the annual report of picture books in enterprises is to show the whole work process of enterprises in this year, and the design is usually a big scene to show memorabilia. Designers are generally required to have a profound cultural background.

13, Sports Album Design

Fashion, dynamic and convenient are the characteristics of this industry, and their performances are slightly different according to different industries.

14, company photo album design

Company photo album design generally reflects the company's internal situation, and the design requirements are relatively calm.