Big data stifles consumer rights.

For the same goods or services, the prices seen by old customers are much more expensive than those seen by new customers. The Internet industry calls it "big data killing". The survey found that many platforms with fluctuating prices, such as air tickets, hotels, movies, e-commerce and tourism, have similar situations. And it is more common on online travel platforms, while some foreign websites have similar situations. On some websites, Big V even enjoys privileges in customer service complaints. At the same time, there is also the problem that the data of the same user is shared between different websites. Many users have encountered the situation that the content searched or browsed on one website is immediately recommended by another website.

In fact, whether it is "big data killing" or "big data bullying", it is essentially consumer discrimination, violating business ethics, violating the principles of fair pricing and honest credit transactions, and infringing on consumers' rights and interests. In the market economy environment, although e-commerce has the independent pricing power of goods or services, it cannot be credulous, but should abide by the most basic rules and bottom line.

Some e-commerce companies use their big data information to look at people's dishes, set different prices for acquaintances or strangers when providing the same goods or services, or make differences in consumer experience and rights protection, which all hurt consumer fairness. This is a violation of the legal bottom line. E-commerce can deceive consumers and make more profits in a period of time, but there is no windtight wall in the world. When consumers know the marketing tactics of businesses, they will vote with their feet, and the business reputation and development interests of businesses will be damaged.

Being a man pays attention to "always being honest", which is also the truth of doing business. Both physical businesses and e-commerce companies should enhance self-discipline and legal awareness, abide by the legal bottom line, follow the principles of fair pricing, legality, honesty and credit, and achieve the same goal by all means. When consumers encounter problems such as "killing cooked food", they should actively collect transaction evidence and defend their rights through negotiation and complaint. Market supervision, price law enforcement and other rights protection departments should strengthen the supervision of operators' pricing behavior, find price discrimination behaviors such as "big data killing" and intervene according to law. This kind of standardization and accountability will make businesses pay the necessary legal costs and create a fair consumption environment for consumers.