The Present Situation of Hotel Development in Shijiazhuang City

Shijiazhuang Economy Hotel Development Tour: The scenery is unique here.

The budget hotel giant Home Inns has just reported a loss, and many budget hotel chains are preparing to slow down their expansion. The development of budget hotels has once again attracted people's attention. The reporter found that in this context, the budget hotels in Shijiazhuang are still quietly booming, unexpectedly maintaining a high occupancy rate and good reputation. However, industry insiders said that "economy hotels are not economical" is still one of the weaknesses of these brand express hotels.

The highest daily rental rate exceeds 100%

The budget hotel has not been in Shijiazhuang for a long time, but it has won a good reputation and rich returns. In May 2006, the first budget hotel in the provincial capital, Home Inn Guo Da, officially opened, and budget hotels began to seize the Shijiazhuang market. Now there are eight or nine brand economy hotels in the provincial capital, such as Jinjiang Inn, Home Inn Guo Da, Home Inn, Super 8 Yanchun Store, Yijia 365, Hanting Zhongshan West Road and so on.

"The failure rate of these budget hotels is very high," said Cao Runting, secretary general of Shijiazhuang Commercial Federation. The so-called flop is that a group of guests who booked the hourly room just left and another group of guests checked in on the same day.

"Our * * * hotel has 90 rooms, the standard room 199 yuan, the queen room 179 yuan/room, and the occupancy rate on February 5th 104%, which means that some rooms can accommodate two guests a day." The person in charge of Shijiazhuang Guo Da Store of Home Inn said.

It is understood that during the Spring Festival this year, the performance of these budget hotels was "all red". The occupancy rate of Jinjiang Inn Friendship Street reached 1 19.58% on June 5th. On June 5438+1October1August, the room occupancy rate of Dongmingqiao Store of Yijia 365 chain hotel reached 1 10.32%. On June 24th, Guo Da Branch of Home Inn Shijiazhuang reached 1.33% and 1.33%, both of which were the highest occupancy rates in a single day since its opening.

Dongmingqiao Hotel, the first self-owned brand economy hotel chain in the provincial capital, quickly occupied the market with its characteristics of fashion, simplicity, warmth, comfort and four-season rooms. The hotel occupancy rate is rising month by month, from 40% in trial operation to over 90% now. The number of members has also reached thousands.

Why is it so hot?

"Economy hotels are aimed at the guest floor between star-rated hotels and guest houses." Cao Runting, secretary-general of the Municipal Federation of Industry and Commerce, said that budget hotels are not cheap hotels, but small and medium-sized hotels with moderate prices, comfortable accommodation conditions and relatively high cost performance. Customers are locked in small and medium-sized business people and self-help tourists, and their positioning is between star-rated hotels and "guest houses".

"Since it is a budget hotel, the price advantage is definitely the first." According to the reporter's investigation, the prices of hotels such as Yanchun Super 8 and Yijia 365 are basically set as standard rooms 198 yuan, and the price of Jinjiang Inn Ping 'an Street is 169 yuan. Compared with the surrounding star-rated hotels, this price is 30%-50% lower, but the room infrastructure is not much different.

Giving guests a real feeling of "being warm at home" and positioning it as "clean and friendly" is also one of the competitive points of budget hotels. What people admire most is the "hourly room" with relatively low price. Some business people who come to Shijiazhuang on business can spend 70 to 80 yuan to rest in these hotels for four or five hours.

The membership mechanism, network and telephone reservation mechanism of these hotels are also "winning magic weapons". According to the person in charge of Home Inn Guo Da, the number of rooms booked through national free telephone booking and online booking accounts for more than half of the total number of rooms, and most of them are members. "Members can enjoy a discount of 8.8% to 9.2%, as well as a point giving mechanism, and they can also postpone check-out. Rooms, facilities and services are basically the same all over the country, so they are sought after by a large number of customers. " It is understood that young people living in budget hotels are mostly used to arranging their trips by telephone and internet.

Several minefields to avoid

"Budget hotels must be affordable, and the standard room price should be between 150 yuan and 180 yuan. If you break through the price of 200 yuan/day, you will compete with three-star hotels for the market, and the direction will be biased. " Cao runting said.

The reporter's investigation found that although many people recognized the price of brand economy hotels, many people said it was a bit high. Mr. Zhu, who often travels to Shijiazhuang, said that he lived in an economical hotel converted from a factory and mine guest house, and the hardware facilities were not bad, but the standard room price was around 100 yuan, which was relatively cheap.

"Whether it is a direct store or a franchise store, brand economy hotels have a set of strict models and norms. Enterprises need to operate according to established standards. If the standards are abandoned, budget hotels will lose their foothold. " Cao Runting said that standard shops are not standard, which is also one of the minefields that budget hotels need to avoid. According to the reporter's understanding, there are professional hotel managers behind these budget hotels currently operated in Shijiazhuang, and there will be no big gap in service standards.

Mr. Du, an industry insider who has been engaged in hotel management for many years, told reporters that in some large and medium-sized cities, budget hotels did have a profit advantage a few years ago, and many investors flocked in, causing the so-called bubble. Coupled with the rising labor expenditure and energy expenditure, the profit margin is actually very limited. Cao Runting also said that the most feared thing in the construction of budget hotels is to follow suit and avoid rushing headlong into it.