How do hotel groups improve customer loyalty?

1. Customers want to enjoy the preferential treatment of hotel member loyalty programs all the year round, so they should constantly introduce preferential treatment. Free accommodation, room type discount, etc. They are all customers' favorite preferences. In fact, there are many preferential ways to attract customers to join loyalty programs. The greater the preferential space provided by the hotel, the greater the chance of attracting customers; The more preferential ways you can choose, the more customers will join loyalty programs. Of course, the larger the hotel reservation.

2. It is a good way to expand the number of customers by signing a contract with a well-known bank card (or credit card). After all, 2 1 century is the era when "credit cards" prevailed. Credit card booking to send points, credit card car rental or booking air tickets to send points, etc. , which can help hotels catch the hearts of new consumer groups. Promotion is also a good way to cultivate customer loyalty, such as staying for two nights and enjoying the third night for free. The advantage of these two kinds of loyalty programs is that they are not only effective for economic tourists, but also effective for high-level consumers who want to live in penthouse suites. It's also a good idea to exchange points for housing.

3. Think what customers think-it is the best way to cultivate hotel customer loyalty, and it is also the way for hotels to get more orders. For example, shopping consumers want to shop in hotels; Charity-loving consumers want hotels to provide donation places. If some hotel guests are engaged in these businesses, the chances for the hotel to develop loyal customers will increase.

4. The loyalty programs of the hotel should provide customers with ways to get reward points. If there is only one way all the time, many customers will be lost. Think about how busy customers are every day. They can't stare at loyalty programs in the hotel every day. The more preferential ways loyalty programs offers, the more consumers are willing to participate.

5. The reward threshold cannot be set too high. In addition to discounts, customers also want to see promotions. The more types of incentives, the more successful loyalty programs will be.

6. Pay attention to customer satisfaction. If there are multiple ways to participate, and each incentive has a prize, the hotel will certainly attract more tourists. Coupled with the hotel's first-class customer service, the hotel will definitely have more loyal customers.