Who can tell me the case of Wal-Mart, diapers and beer, and why is this case successful? Please tell me.

This is a typical example of relationship display.

Look at the case first.

First, the customers who buy these two products are generally young men aged 25-35. Because the child is still breastfeeding, he will go to the supermarket to buy baby diapers for the child after work every day. At this time, most people will buy themselves a few bottles of beer.

This is relevance. . That is, the demand chain of the audience. . This demand chain can only be discovered by good observation. . Generally speaking, many have been found and applied. . Such as clothing brands. . Put an ornament near the cashier. Belt. .

Simple. . Toothpaste and toothbrush, if you put one here. . One is over there. . Absolutely inappropriate. . Which means there must be a connection.

The second is action. .

At that time, Wal-Mart managers immediately took action against this phenomenon: shortening the space between the maternal and child products area and the alcoholic beverage area, which are far apart, to reduce the walking time of customers.

. . So do we do exhibitions. . This is the core issue of the exhibition. . Proximity principle. . Separate male and female supplies

Similar in color or shape and similar in function. . Consumers are similar to each other, and so on. . .

Third. . The relationship between commodities sometimes varies with different regions or seasons, so the use of commodity-related displays must be appropriate. If beer and diapers are displayed together in China, it may not only affect the original sales of the two products, but also affect the shopping mood of customers because of misunderstanding. Therefore, the display of related commodities should be combined with modern commercial marketing methods to find the real relationship between commodities, so as to play its original charm.