Beijing Consumer Scenes Online Celebrity Punch Location

In the 2020 Beijing Net Red Punch Location Selection Campaign, * * * selected 300 punch locations among network celebrities. These places where network celebrities punch in are also good places to go out and play, giving many friends who don't know where to play a choice. The following small series will share the punching location of online celebrities in the Beijing consumption scene.

1, BOM Li Xifan BOM Li Xifan takes the operation concept of establishing a new consumption center, driving new consumption brands, promoting the development of new consumption formats, and creating a "meta-universe" offline consumption scene, integrating traditional consumption, cultural consumption and experience consumption.

"Like you" is a homonym, "Like you" means happiness, "Fan" is a secondary noun, and "Li" is a figurative concept of place names. "BOM" is an onomatopoeic word, which contains the expectations of the creative team, meaning very burning and explosive.

In BOM Xifan, immersive role-playing games, trend culture, AR games, game scenes, institutions, props, costumes, competitions and other elements are deeply integrated into project scenes, characteristic cultures and businesses through technologies such as mobile applications and smart tourism, creating an immersive space for immersive real-life game businesses that combines virtual reality and melts online and offline boundaries, bringing new consumption patterns to Generation Z, bringing new upgrades to traditional businesses, and making consumption and socialization possible.

Address: Block B, Jinma Building, No.38 Qing Xue Road, Haidian District, Beijing.

2. Box Horse X Member Store (Tianxia Flower Shop) Box Horse X Member Store (Tianxia Flower Shop) covers an area of about 1.7 million square meters. Box Horse X Member Store is a brand-new format launched by Box Horse.

It is the world's first new retail membership new consumption experience center with online and offline integrated operation, which can provide consumers with 20 kilometers around.

"Half-day" door-to-door service. Box Horse X members emphasize the localization attribute and successfully introduce fresh food. It is the first warehouse member store selling fresh food to meet the one-stop shopping needs of consumers.

Box Horse X Member Store includes merchandise display area, customer intelligent experience area, operation service and storage area. In addition to buying enough supplies for the whole family for one week at a time, customers can also come to the member store for car maintenance, car washing, free professional optometry and glasses care, pet washing and shearing, home textiles, high-end clothing care and other services.

Address: Floor B 1, World Flower Holiday Plaza, Jiujingzhuang Road, jiugong town, Daxing District, Beijing.

3. Jin an? Zhonghai Yuhuan Jin Huian? Zhonghai Huanyuhui is located in the core area of Shijingshan high-tech modern industrial wind belt, designed by internationally renowned design company Gensler, to create a landscape space in a bustling city and define the beauty of future life. Huanyu has gathered dozens of catering brands such as Xinghuatang, a famous dish of Shanxi merchants, Qianxi Guoxiang, the creator of China Hunan cuisine culture and banquet aesthetics, and Maliuji, a leading figure of Guo Chao Sichuan cuisine. You can play cards in all directions at one stop.

In Jinan? More than 85% brands of Zhonghai Huanyuhui, the first store in Jingxi, bring you a brand-new food experience. Whether you are pursuing the comfort of eating alone, or you want a romantic date between couples, whether you are preparing a family dinner or planning a high-end business banquet, you can find what you like.

Jin An? Zhonghai Huanyuhui has also created an exquisite social leisure space outdoors, inspired by mountains and caves. The elements of steel and cement are in harmony with the waterscape of green plants, with light and shadow interlaced, flowing water gurgling, tree lights swaying and trees swaying. Will it be too stupid, too numb and too proud? Strolling through the sinking square, meeting your lover in the bright lights, tasting happiness, makes people angry.

Most touched the hearts of ordinary people.

Address: Intersection of Fushi Road and Beixin Road, Shijingshan District, Beijing

4. Shougang Park? Liu Trade Union Shougang Park? Liu Trade Union is located in the core area of the North Zone of Shougang Park and is an important part of Shougang Park. Enjoy the geographical and environmental resources of Shougang Park's century-old industrial site: Xiuchi and No.3 blast furnace in the north, Qunming Lake and ski jumping in the south, Shijingshan Landscape Belt and Shangri-La Hotel in the west and Shougang Industrial Site in the east, which has become one of the landmark projects of urban renewal.

Shougang Park? Liugonghui is composed of six interconnected plots, with a total construction area of 224,000 square meters, including 1 1 single-family industrial office building, 1 single-family flagship commercial building and1shopping plaza, which is a collection of low-density modern creative office space, compound business, multi-functional activity center and green public. Among them, the project * * * contains six industrial relics.

Shougang Park, as one of the six key projects to promote commodity consumption in Beijing's international consumption center city construction? Liugong integrates business, leisure, culture and sports, introduces international, pioneering and characteristic brands, and becomes a representative landmark and social field of the city, bringing new creative consumption experience space to consumers in Beijing and even the whole country.

Shougang Park is the representative of the capital city revitalization project? Focusing on the coordinated development of the whole region, Liu Trade Union is committed to leading the modern lifestyle, striving to create a dual-drive operation mode of "industry+commerce", driving the regional economy to take off with industry and supplementing the regional consumption vacancy with commerce.

Address: North Zone of Shougang Park, Shijingshan District, Beijing

5. Guang Guang Commercial Street is located in Yuanmingyuan, Haidian District, Guang Guang, and its prototype is the real Yuanmingyuan Commercial Street in history. It uses scientific and technological means to make the business street "speak" hundreds of years ago and lead tourists to immerse themselves in the "garden of thousands of sources". The scene of market prosperity a hundred years ago.

Shiguang Shopping Street is an immersive theme shopping street integrating light and shadow performing arts, catering and snacks. Here, you can put on the ancient costumes of the Qing court, appreciate the jewelry of a hundred years ago, and experience the happiness of "court beauty". In the interactive area of light and shadow in the "Royal Garden Ying Ge", lotus flowers are open, cranes are flying high, and tourists seem to have entered the 40 scenes of Yuanmingyuan; Appreciate the light and shadow blockbuster "A Thousand Machines Are Bright" and dream back to the Yuanmingyuan in the prosperous age; In Qingyinge Teahouse, you can listen to a cross talk or a Beijing drum and enjoy life in a performance full of Beijing characteristics. Enter the western dreamland? Pick up the coffee shop, taste the specialty coffee brewed by hand and appreciate the "light, shadow and water method" on the screen wall. The beautiful scenery of the four seasons complements each other and is full of fun.

Address: In Yuanmingyuan, Haidian District, Beijing

6. Taking the promotion of the cultural connotation of the Temple of Heaven as the starting point, Tiantan Light Picking Garden launched a brand-new creative space "Tiantan Light Picking" to create an immersive experience space integrating reading, rest and other functions for tourists. The Temple of Heaven carefully created the Le Shu of Harmony and Less Music, which echoed the rich cultural heritage of the Temple of Heaven, and spread the cultural connotation of the national intangible cultural heritage of Harmony and Less Music in the Temple of Heaven. With the cultural theme of "Scholarly Beijing" as the main line, the book exhibition area displays a variety of books, such as political economy, wisdom of Chinese studies, world famous books and popular science life. And carefully selected about 400 books for tourists to read for free.

The flavor of Tiantan Huayu Four Seasons Ice Cream, old Beijing bean juice and Beijing Erguotou introduced by Tiantan Wenchuang has developed Wenchuang with only the cultural elements of Tiantan on the basis of tradition. Various products have become online celebrity products, and the Temple of Heaven has also become one of the punching places for tourists to visit the Temple of Heaven.

Address: 300 meters west of Tiantan Park, Dongcheng District, Beijing.

7. Wumao Entertainment City Wumao Entertainment City is located in Fangping Road, Chaoyang District, adjacent to the four business districts of Chaoyang Joy City, Dongba, Chang Ying and Communication University, with an overall area of over 50,000 square meters. It brings together three major formats: immersive entertainment, fashion life and online celebrity food, and aims at the post-1995 consumer groups of the standard Z generation. Through the immersive entertainment experience, it creates the first one-stop offline entertainment social space in China.

Guided by "fashion, trend and youth", Wumao Entertainment Mall has broken the functional space dominated by shopping, created an entertainment space centered on unfamiliar social interaction, and combined various entertainment consumption formats such as games, restaurants, selfies and performances with a positive attitude towards life, leading everyone to drive away hostility in life and alleviate "emo"!

Address: Fangping Park, Innovation Park, Beijing Film Academy, Fangping Road, Chaoyang District, Beijing

8. Xinghang Academy Xinghang Academy is a popular science base of aerospace industry built by 365,438+00 Aerospace Media of China Third Academy of Aerospace Science and Technology, which specializes in researching and promoting aerospace culture. Xinghang College covers an area of about 300 square meters. As a carrier of cross-border integration of space culture, science and technology, and education, Xinghang Academy is also a practice base of communication and education of space culture awarded by Haidian District Committee of the Communist Youth League, parenting education Demonstration Base of Haidian District awarded by Beijing Haidian District Women's Federation, and Youth Professional Committee of China Science and Technology Press. This is a large space knowledge class facing the society.

Address: Longhui Industrial Park, No.2 Yuquan Road, Haidian District, Beijing

9. Zijin Hotel (former site of Belgian Embassy) Zijin Hotel (former site of Belgian Embassy) is an elegant and dignified European courtyard with an area of about1.4000 square meters. Zijin Hotel was formerly the Belgian Embassy in China, and its overall architectural style is1eclectic style popular in Europe and America at the end of the 9th century and the beginning of the 20th century. As an architectural relic that witnessed the modern history of China, its identity has changed several times, from the Belgian Embassy in China to the 14 State Guesthouse after the founding of New China, and then to the 1986, which was officially renamed as Zijin Hotel. It has a history of hundreds of years. Today, it is not only the fifth batch of national key cultural relics protection units, but also the unique cultural heritage of the capital.

Here, the space is superimposed, and you can immerse yourself in the scene and find a spiritual habitat that spans over a hundred years; You can experience beautiful things, a beautiful life, and feel the vivid and wonderful activation of cultural relics; There are also Zijin Weaving, Zijin Sweating, 19 10 Purple Medal and similar.

Coffee, chic, camping culture, Chinese culture experience class and other rich categories for you to choose from. You will be wonderful in the name of flowers, bloom in the way of painting, and infiltrate your heart with the fragrance of taste.

Address: No.9 Chongwenmen West Street, Dongcheng District, Beijing