The hotel industry is trying to attract young people with "youth travel for the elderly". What do you think of this?

"Hostel for the Aged" is a new accommodation mode launched by the hotel industry in recent years to attract young people, especially those who are short of money and love to play. The emergence of this accommodation mode is mainly to meet the needs of some young people. Their budget for tourism is not particularly adequate, and many of them are students or have just entered the workplace.

From the market point of view, the rise of this new accommodation mode is undoubtedly a positive response of the hotel industry to the market demand. According to the data released by ITBBerlin, by 20 17 or 20 18, millennials will become the most important consumer groups in the hotel industry. By 2020, they will become the largest tourist consumption group. Therefore, in order to meet the needs of this part of consumers, the hotel industry has launched a new accommodation mode of "Youth Travel for the Aged".

However, this new accommodation mode also faces some challenges. First of all, whether the new accommodation mode of "senior youth hostel" meets the standards of youth hostels and whether there is any infringement of trademark rights is a problem worthy of attention. Secondly, it is unknown whether the "senior youth travel" can be accepted by consumers and stand out in the highly competitive market.

Generally speaking, the new accommodation mode of "Youth Hostel for the Aged" is an innovative attempt. It may become a new profit growth point for the hotel industry, but it may also face some challenges. How to treat this new accommodation mode needs our further observation and analysis.