What are the methods of hotel online operation?

I have been in contact with the promotion of the hotel industry in the early stage. According to my previous promotion experience, Wang will sort it out: summary of hotel online operation ideas in the era of mobile Internet.

The current practice of traditional hotels basically revolves around the following points:

1: All major OTAs can be accessed.

2. Tour groups can cooperate with each other.

Step 3 Transfer at the same level

4. Store natural traffic

Step 5 have resources

6. Company cooperation

These points are not outdated at present, only that they have not really connected to the mobile Internet. From the access to OTA, it can be clearly understood that traffic depends on big brother and does not have its own traffic pool.

Tour group: this piece is a great test of service ability and price system, and it won't last long.

Peer-to-peer transfer: this piece is also very small, so others will give you more when they are full.

Natural flow of stores: this piece is around the restaurant, and you are not the only hotel around.

Self-owned resources: It is not reliable that self-owned resources can really make friends stay in hotels every day.

Company cooperation: Only by signing a large number of cooperative companies and providing good service can we have some advantages.

Looking at the appeal, it is not completely divorced from the Internet, but it seems that Internet tools are not used very much. Let's briefly summarize the online operation ideas of 10 mobile Internet and share them with hotel colleagues.

1: omni-channel reservation system construction (WeChat official account, WeChat applet, Alipay applet, Baidu applet, Today's headline applet, Tik Tok)

2. Perfect member play system (member birthday discount, member price, holiday price, member real-time notification, member stickiness).

3. Hotel-style distribution system (to establish hotel-style distribution, you can link the railway station with pimps, use all resources to distribute hotel rooms and give profits to distributors).

4. Posters suck powder, master their own fan traffic through all channels, and send small gifts to send points through poster activities, task systems, point redemption, point reservation, point redemption and poster sharing.

5. Marketing plug-in tool (fission red envelope, a person wants to book a room, tell 10 people, and you can open 1000 yuan to book a red envelope).

6. Marketing plug-in tools (grouping, not only physical objects can be used for grouping, but also hotels can be used for grouping, and several rooms can be used for grouping every week. Don't think I can eat enough on weekends, so what do you usually do? If you don't accumulate members at ordinary times, you can't)

7. Marketing plug-in tools (spike, similarly, a spike day every week, launch several special rooms, and spike at a fixed time)

8. mall system (Side drainage, specialty goods and electronic products can be purchased, and a shopping mall can be built on its own omni-channel hotel system as a drainage, combined with the shopping mall game, to provide customers with a perfect experience).

9. Community play (build a strong community, recruit group members, let group members make money, and hotels can also make money. Hotels can sell goods in combination with shopping malls or sell houses. 10 product price 399. If you recommend a friend to buy them, you can earn 100. These 10 products do not include hotel rooms, because room rebates may not be realized.

Hotels should combine the development trend of mobile internet. If they are still relying on their capital, joining and chain, it is impossible to establish their own membership circle. Pick up mobile internet tools, establish a membership system and establish an omni-channel sales system. It will definitely make your hotel prosperous.