The merchandise around "The Wandering Earth 2" has been sold out and the crowdfunding amount has exceeded 38 million yuan. Merchants are calling for rational consumption!

During the Spring Festival holiday this year, a number of domestic films such as "Man Jiang Hong", "The Wandering Earth 2" and "Unknown" gathered together to ignite the Spring Festival schedule.

According to Maoyan Professional Edition data, as of 21:00 on January 27, the total box office for the 2023 Spring Festival period was 6.724 billion, ranking second on the Spring Festival box office list in Chinese film history. The total number of visitors was 128 million, the total number of performances was 2.646 million, and the average ticket price was 52.4 yuan. ***The box office of 2 movies exceeded 2 billion. The top three box office performers during the Spring Festival are: "Man Jiang Hong", which has a box office of 2.591 billion, "The Wandering Earth 2", which has a box office of 2.153 billion, and "Bear Bears: Come With Me", which has a box office of 744 million.

In four days, 30,000 people attacked the Yue Temple by Kasi Lake!

The movie "Man Jiang Hong" is directed by Zhang Yimou and written by Chen Yu and Zhang Yimou.

The film tells the story of the Shaoxing period of the Southern Song Dynasty, four years after Yue Fei's death, Qin Hui led his troops to negotiate with the Kingdom of Jin. On the eve of the talks, the Jin envoy died at the prime minister's residence, and the secret message he carried disappeared. By chance, a soldier and the deputy commander of his own camp were involved in this huge conspiracy. Prime Minister Qin Hui ordered the two to find the murderer within an hour. With the crisis-ridden investigation, a larger conspiracy has surfaced.

Image source: Picture provided by the film producer

Judging from the current box office trend, "Man Jiang Hong" is expected to be the biggest winner in this year's Spring Festival. The current box office has exceeded 2.6 billion yuan, and the final box office is expected to exceed 4 billion yuan.

The popularity of "Man Jiang Hong" also attracted public attention to Yue Fei.

According to Metropolis Express, the Yuewang Temple in Hangzhou is the resting place of Yue Fei, the national hero and the famous anti-Jin general of the Southern Song Dynasty. It has been crowded with people these days. From New Year’s Eve this year to 12 noon on the fourth day of the Lunar New Year, the number of visitors to Yuewang Temple exceeded 31,000.

On the third day of the Lunar New Year, netizen "Xi" went to Yue Temple and took a video of himself reciting "Man Jiang Hong". "There are so many tourists in Yue Temple. I failed many times and finally finished it." "

According to "Dahe News", on January 25, the reporter learned from Anyang Tangyin Cultural Tourism that Anyang Tangyin, the hometown of the anti-golden hero Yue Fei, launched a blockbuster news for tourists across the country. Travel benefits: From now on, all tourists who skillfully recite "Man Jiang Hong" at the entrance of Yuefei Temple Scenic Area can visit Yuefei Temple Scenic Area for free.

The movie "The Wandering Earth 2" peripherals are selling out!

Businesses call for rational consumption

Another popular movie during the Spring Festival is "The Wandering Earth 2".

Although Benben, the mechanical dog in the film, did not appear many times, it left a deep impression on many people. In fact, at the beginning of the film's release, some film partners have already launched related peripheral products based on the film's production. As the film's influence continues to expand, the total amount of related peripheral crowdfunding has exceeded 38 million yuan. This number is not only 38 times the expected target of 100,000 yuan, but as time goes by, the amount of crowdfunding is expected to continue to increase.

As the provider of this crowdfunding product, Saifan Science Fiction Space recently issued an article saying that after seeing such high enthusiasm among people, it calls on everyone to consume rationally and recommends that everyone calm down for a few days after watching the movie. Buy again.

In the article, Saifan Science Fiction Space also reminded everyone that crowdfunding is different from ordinary product pre-sales, and there are certain risks. After the crowdfunding is over, if the consumer chooses to refund due to their own reasons during product production, a certain percentage of the down payment will be deducted.

According to the Science and Technology Innovation Board Daily, the total investment in "The Wandering Earth 2" reached 600 million yuan, and the corresponding cost recovery also soared to 1.8 billion yuan.

Maoyan Professional Edition predicts that the final box office of "The Wandering Earth 2" will exceed 3.8 billion yuan. As the film's box office exceeded 2.1 billion yuan, the film studio (producer)'s share also reached 770 million yuan. In the secondary market, the stock price of China Film, one of the major producers, also experienced changes before the Spring Festival.

In addition to the four major producers, China Film, Guo Fan Pictures, Dengfeng Culture, and China Film Creative (Beijing), this year’s Spring Festival stalls also showed a phenomenon of capital grouping.

Take "The Wandering Earth 2" as an example. There are 48 producers and distributors behind this film. In addition to the four major producers, Wanda, Hengdian, Zhijiang, etc. have also joined the battle as co-producers. Alibaba Pictures, Sunac Future, Wanda Pictures, Maoyan, Taopiaopiao, Huayi Brothers, etc. are joint distributors.

“Compared to the producer, the publisher earns agency fees. The latter generally only takes 8-10% of the producer’s distribution income as distribution agency fees, and some only get 5-8% of the agency fee. Fee." An investor told a reporter from Science and Technology Innovation Board Daily.

For a big IP like "The Wandering Earth 2", the investor believes that once the box office exceeds expectations, the producer will be the real investor behind it and will be the most profitable. The latter's revenue will reach 40-43% of the total box office, and the remaining half of the money will be left to the theaters. Among the co-producers of "The Wandering Earth 2", Wanda and Hengdian, which have theater assets, have also invested in this film, which reflects the theater studios' optimism for the former and their operation to maximize revenue.