The pros and cons of hotel promotions

The advantages and disadvantages of hotel preferential club:

Advantages:

Priority Club will open the prices and rights provided by the hotel to members, and you can use the hotel to seize These high-net-worth individuals form repeat purchases.

The hotel has increased traffic and sales channels, and is more likely to obtain more traffic and orders.

Disadvantages:

First, all room types participate, resulting in meager profits for some room types, and even losses due to additional conditions.

Second, activity overlay will be superimposed with hotel red envelopes and promotional activities, increasing hotel promotion costs.

Whether you want to participate in the discount club or not depends on the store and cannot be one size fits all.

First of all, the group of people who enjoy the preferential benefits are Ctrip high-star users, and this group of people is relatively sticky to Ctrip. If you go with the intention of becoming a hotel member of your own, it doesn't make much sense, but if it's a well-known local hotel chain, or you just want to increase room nights in the short term, it doesn't matter.

Secondly, regarding discounts, I didn’t participate, so I had no right to speak, just speculation. I work as a busboy in an old hotel in Xiamen. We didn't participate in the discount club because all the surrounding hotels had participated, so it didn't make much sense to participate on my own. Fortunately, I used the discounts on other activities.

But we are currently encountering a problem: the single volume of activities is normally distributed. There is no volume at the beginning, but after a period of time, it is measured. After a while, when new activities come out, the volume will be reduced. dropped. We are currently testing the impact of event discounts on rankings. The idea is very simple. Can you use the discounts from the event to get the traffic that the premium event can bring, and use the tags in the backend ranking algorithm?

Finally, from the customer’s perspective, the final price is the king. Personally, I think it is better to put the price directly because of the traffic that Youxiang will bring. Putting a price is to make the cake bigger and turn customers who were not yours into your customers; preferential treatment is a magnifying glass, making it easier for your customers to find you.