Guide to Promoting Sustainable Cooking in remy martin and Michelin

This important cooperative relationship will be reflected in the launching activities of 17 destination covered by Michelin Guide and the promotion of Michelin Green Star. Among them, the newly established "Michelin Green Star" in 2020 will reward those model restaurants that have outstanding performance in sustainable catering. In addition, the two brands will jointly launch an exciting activity to explore and promote ingenuity and excellent customs on a global scale.

Figure 1: remy martin and Michelin guide * * * Promoting sustainable food.

"remy martin has become an international partner of Michelin Guide, which will further help us to promote Michelin Green Star restaurant. The two brands share the same values, including unremitting exploration of ingenuity and tribute to excellent customs. I am particularly happy to join hands with remy martin to encourage more catering industry practitioners to introduce incentive policies and method changes in their work, so as to achieve more development in sustainable catering. " Gwendal Poullennec, international director of Michelin Guide, said.

Figure 2: Gwendal Poullennec, International Director of Michelin Guide

"remy martin and Michelin Guide are inextricably linked-we are also an excellent French brand with world-renowned brand awareness. These two brands, which mark the gourmet journey, will join hands with * * * to assume the responsibility of protecting local customs and gifts. This cooperation is not only our endless love for food, but also shows our firm commitment to local customs. I believe that through teamwork, we can achieve fruitful results in sustainable catering. " Remy martin's chief winemaker Baptiste Loiseau said.

Fig. 3: Baptiste Loiseau, the fifth chief winemaker in remy martin.

Michelin Guide International Partner

Remy martin's chief winemaker and Michelin guide reviewer both inherited unshakable values and visions of their respective brands. In order to further convey the values of the two brands, remy martin will join hands with Europe, Asia, America 17 destinations covered by Michelin Guide to witness the shining highlights of the stars at the award ceremony of star-rated restaurants. These award-winning restaurants inject new vitality into the food industry every day. As an international partner and Michelin guide, remy martin will create joint-name content, including interviewing award-winning restaurants, and show their extraordinary talents, creativity and personality around the world to make their shining stars shine even more.

Figure 4: remy martin will witness the highlights of star-rated restaurants together with Michelin Guide, making their stars brighter.

Remy martin became the supporting partner of Michelin Green Star.

Since the launch of Michelin Green Star in 2020, Michelin Guide has been encouraging restaurants that are at the forefront of sustainable practices. Restaurants with Michelin Green Star are taking various effective measures to fulfill their green promises with the concept of sustainable development, and show the industry how delicious food and exquisite cooking will change the rules of the industry and how to create a more responsible and environmentally friendly society through their own efforts.

At the same time, since 1724, remy martin has been devoted to making excellent cognac, making bottles of extraordinary wine in the champagne area in the center of the French cognac district. As early as 20 12, remy martin Winery began to implement the strategy of "Splendid and Sustainable", protecting precious terroirs, promoting biodiversity, minimizing the impact on the environment, and encouraging its cooperative Portuguese farmers to devote themselves to the development of sustainable agriculture.

Now, remy martin and Michelin Guide will work together to make the environmental commitment of Green Star Restaurant more widely known. Whether releasing more sustainable initiatives at the Michelin Guide Awards Ceremony or sharing more sustainable food recipes through social media every month will effectively raise people's awareness of the future food challenges, and encourage the whole industry and gourmets to actively promote changes and work together for a more sustainable future.

Figure 5: remy martin Winery pursuing the strategy of "Beautiful Sustainability" will be crowned as a supporter of sustainable catering industry together with Michelin Guide.

From cognac to global customs: a wonderful journey of exploration

Remy martin's brand logo also perfectly explains the determination of this cooperation: keep your feet on the ground and look up at the stars.

Figure 6: Perfect interpretation of remy martin brand logo: down-to-earth, looking up at the starry sky.

We will officially announce our cooperation information at the press conference of Michelin-starred restaurant in Kyoto-Osaka on October 9th, 2002 1,1,and announce more follow-up related activities.

About Michelin Group

Michelin Group is committed to improving the sustainable mobility of human beings. As a leader in the global travel industry, Michelin designs, manufactures and sells suitable tire products, services and solutions according to the needs of users. Publish travel guides, hotel and catering guides, maps and road atlases, and provide digital services to help travelers obtain rich information and unique travel experiences; Developing high-tech materials and promoting the development of transportation industry. Headquartered in clermont-ferrand, Michelin Group has 65,438+023,600 employees in 65,438+070 countries. Its 7 1 factory will produce 65438+700 million tires in 2020.

About remy Martin

Established in 1724, remy martin Winery is recognized as an expert in high-quality champagne region in the world. The love of natural customs, the inheritance of family business and the unremitting pursuit of excellent quality have made remy martin develop rapidly in the past three centuries. With excellent cognac brewing technology and traditional styles handed down from generation to generation, remy martin Winery now has a variety of high-quality champagne cognac, including remy martin X.O. high-quality champagne cognac, remy martin Chizhen high-quality champagne cognac, remy martin V.S.O.P high-quality champagne cognac and so on.