What dangers does inaccurate forecasting pose to hotel management?

Insufficient accuracy, dare not accept overbooking, wrong pricing strategy and other factors.

The revenue management strategy during the high demand period is to appropriately increase the price for external individual customers and stop or limit discounts.

Stop implementing room price discounts; only give room price discounts to guests who have stayed in the hotel for a longer period of time; appropriately increase the room price level to widen the price difference between different room types, but the price should be controlled within the central reservation system and hotel brochures Within the published price range; strengthen price monitoring, and study the price changes of competitive group hotels in the next 7-14 days at least once every morning and afternoon. Appropriately increase external individual passenger prices as needed, and do not operate behind closed doors. It is recommended to use the free price monitoring function on the WeChat ID of Hongque Public Security Bureau, which can detect and remind you every four hours; the negotiated prices that cannot be changed, such as company prices, government prices, team prices and member prices, must be closed in a timely manner. Low-priced room types and high-priced room types are sold to increase the sales unit price and minimize free upgrades; extended stay guests must be charged according to the current day price, and the old price cannot be used.