Is it true that Rucheng Card members live for free? Will there be invisible consumption?

If it is true that members of the Cheng Card live for free, then there is no invisible consumption. Of course, there must be an extra charge for eating in a hotel or generating other consumption. Rucheng Card is a B&B membership card launched by Rucheng, a membership-based resort hotel reservation platform. With the plan of "* * * Enjoy B&B", we will unite the national high-quality B&Bs, pack their idle houses together and sell them by membership.

Users only need to pay 880 yuan (adjusted to 65,438+0 from April 65,438+0, 2020, 280 yuan) to become Rucheng Enjoy Members. During the one-year validity period of membership rights, they can book all the hotels that the platform cooperates with unlimited times, and they can stay for free after the reservation is successful. If the card enters the market, it will use * * * to enjoy the B&B plan, unite the national high-quality B&B houses with a large number of vacant houses, and sell them to the outside world in the form of membership.

relevant information

For B&B, the income from cooperation with Rucheng should not be lower than that from independent operation in the past. In fact, the model of Rucheng has continuously diverted traffic for B&Bs, and many B&Bs on the platform have done particularly well in non-accommodation income. A Jiangsu resident's monthly breakfast income can reach more than 20 thousand; The non-accommodation income of an island hotel that specializes in seafood can exceed the income of room rate.

For Rucheng, the profit of this model is not a big problem. In addition to the income of platform members, there is also non-accommodation income. Especially this year, the membership price has been raised to 1280 yuan, and its own income is enough to cover the cost. Instead of accommodation income, it is used to further increase the scale of house purchase.