Is it really that cheap to become a member of Maishou? I don't believe this cost performance.

From Zhihu: Hehe, list a few facts for everyone to judge for themselves:

1, a project incubator, started as a tourist, but its popularity is not high and its strength is limited. The first step was registered in July 2065438+2009, and there is no public financing record of venture capital institutions. The first wheat applet was officially launched in mid-September this year, and it has only been 2 months.

2. The official propaganda of Shoumai is that "you can stay in hotels all over the country for one year if you spend money in 520 yuan", but as of 20 19, 10, there are only 45 platform hotels/hotels in Shoumai, covering only 20 cities, which is far from "covering the whole country".

3. Shoumai designed a series of reservation rules, which objectively restricted the reservation of members. For example, you can only book 1 room at a time, and you can book up to 2 consecutive nights; And you can only make the next reservation after the last check-in. Under the superposition of these two rules, it is actually very difficult for members to really "live in a homestay for free" as advertised.

At present, members generally need to pay two or three weeks in advance, and they need to pay a deposit when booking. During the period when the consumer does not stay, the deposit has been placed in the platform account. Considering the many lessons that happened before that "the deposit cannot be returned normally", consumers need to think carefully.

5. Booking hotels in advance on the platform of Shoumai is easier to book rooms on normal working days except weekends, and Shoumai also uses this as a selling point, but the fact that it is "easy to book" also reflects that its current membership may still be relatively small.

According to the estimation of hotel industry veterans, if the number of members of such booking platforms does not exceed 1 000, the sales revenue may only be about 5 million. Excluding marketing costs and company operating costs, the platform will get less money. The platform and the private owner cooperate according to the mode of "buying out the hotel room for one year and then paying the rent on a monthly basis". If there are 50 hotels with an average of 6 rooms in each hotel, and each room pays rent to 300 yuan, the platform needs to pay 2.7 million yuan per month. If a platform only has less than 5 million cash income, but it needs to spend 2.7 million monthly rent, plus channel cost and company operating cost, the total monthly expenditure may be between 3 million and 4 million, which means that if the current situation of slow membership growth cannot be changed, the platform may face greater cash flow pressure, and members will not be able to live for free.

6. Tianyancha's relevant industrial and commercial information shows that the registered capital of Shoumai Company is only 2 million yuan (the paid-in capital is not disclosed). At the same time, as can be seen from the equity penetration chart of Shoumai, Zhejiang Youxiake International Travel Service Co., Ltd. holds 20% of the shares of Shoumai.

7. Baidu search shows that the first shareholder, Ranger, had the "Ranger Overlord Clause" before Sina Black Cat, and did not give a refund or change the time; Cancel the trip without authorization, fraud and breach of contract and other complaints.

Conclusion: The model may be a good model, but the development prospect of each specific platform (whether the service is reliable for users) depends on the strength of traders.