What department is there in hotel marketing?

1. The marketing department is the leader and core department of the hotel. It undertakes the analysis, planning, implementation and control of the hotel market, and is responsible for the management of the hotel's product mix, product sales and sales recovery. Therefore, the operation level of the marketing department and the work quality of the marketing manager are directly related to the hotel's revenue level.

2. The marketing department is the most direct department to communicate and cooperate with all departments, so the comprehensive quality and professionalism of the marketing department and the marketing manager are highly required, which also means that the marketing department and the marketing manager cannot do without the cooperation and support of other departments. Therefore, the marketing manager should understand the rules, regulations and basic operations of relevant departments, and properly solve problems in the spirit of understanding, tolerance and mutual assistance.

3. The marketing department is the front line department to carry out foreign business and public relations activities. Therefore, the words and deeds of the marketing manager represent the overall professionalism and image of the hotel. Hotels and guesthouses are service industries, and what we sell is service quality. The marketing manager is also a service person, but the form of service is different from other positions. Therefore, the marketing manager is required to provide humanized and professional services for gentlemen and ladies like other employees. It can be said that the marketing manager is the face of the hotel and the direct embodiment of the hotel's spiritual outlook.

The marketing department is the information center and staff department of the hotel, and the marketing director is the chief of staff of the hotel. It is a department that undertakes market research, understands market conditions, predicts market trends, formulates hotel marketing strategies and plans, determines hotel target markets, formulates hotel 4P combination strategies, conducts external public relations, and establishes a good image of the hotel. Therefore, the marketing department is the planning department of the hotel's business strategy, the marketing department is also the clairvoyance and clairvoyance of the hotel, and the marketing manager is a white (collar) bone (stem) essence (English).

5. The value of the marketing manager's job is to show the hotel's service concept and create profits through good pre-sale, in-sale and after-sale services, so the marketing manager should not only be a good salesman, but also be quite familiar with other hotel products. Therefore, the marketing manager should be an expert in hotel management, and the marketing manager is also the easiest person to be promoted in the hotel. The marketing department is also known as the "Whampoa Military Academy of the hotel".

Second, the main functions of the hotel marketing department

1. Conduct market research, focus on collecting dynamic information of hotel market and tourists, understand the sales activities and prices of competitors, predict and analyze the scale and characteristics of the tourist market, and regularly prepare hotel sales trend reports and market analysis reports.

2. Make marketing strategies and plans, determine the target market of the hotel, and plan and organize the whole promotion activities. These include:

(1) Conduct sales visits to potential customers and key customers in a planned and organized manner, introduce and promote hotel products to customers, solicit customers' opinions and suggestions on the hotel, and strive to reach a deal and sign a sales contract.

(2) Formulate the advertising promotion plan of the hotel, including all kinds of internal and external promotional materials and promotional materials of the hotel, select the media and design the advertising plane.

(3) Work with other relevant departments of the hotel to plan special promotional activities, such as food festival, Valentine's Day, Christmas, Spring Festival, room package and other themed promotional activities, and organize their implementation.

(four) to formulate the standard price of hotel rooms, the price of combined products, the price of long private rooms, the promotion price of special events, the discount policy, the price adjustment, the payment method of the reservation money and the agreed price.

(5) According to market conditions and customers' opinions, guide catering to improve, adjust and develop new products, and improve service quality.

3. Carry out grandpa-related activities, be responsible for contacting with the press, local government and functional departments, organize and arrange various large-scale activities inside and outside the hotel, jointly deal with various emergencies with hotel executives, and collect information related to hotel image for managers to make decisions, so as to establish and maintain a good image of the hotel and create and maintain a "harmonious" business environment for the hotel.

4. Be responsible for daily sales, handle business letters, faxes, telephone calls and visits, and answer guests' questions about hotel products, prices, discounts and other related matters.

5. Be responsible for liaison of various meetings/banquets/travel teams. The effectiveness of this work expansion is directly related to the level of hotel income.

6. Hotel marketing management. Be responsible for the analysis, planning, implementation and execution of the marketing policies formulated by the hotel, and supervise the policies and feasibility of promotional activities of various departments.

7. Participate in customer service.