How to build a century-old enterprise

Reprinted from: /link? URL = 3 jpf had-5it 35 vghmmjdwpwsb xrl 8 p 08 gxg 0 ry 6 rcrirbxpbq 2 xdzmd 4 sybfp-hsaawxeszxumkh 90 dqm 7 IB-3 G5 bk 9 acfgrkuu 6 f 5 sjw _

Excerpts are as follows:

How to Build a Century-old Enterprise —— Super Cultivation of Top Managers in Enterprises (Abstract)

course syllabus

The first lecture raised the issue of sustainable development.

Second, the challenges brought by environmental changes to enterprises. Third, the problems that accompany the growth of enterprises.

abstract

antecedent

When the enterprise completes the original accumulation, it will inevitably pursue further development. When an enterprise enters the growth period, many new problems will appear in the process of enterprise management, which will greatly affect the sustainable development of the enterprise. In view of this, many enterprise leaders put forward the slogan of "building a century-old enterprise" or "starting a second venture" within the enterprise, and took various measures to solve the problems existing in the development of the enterprise and pursue further development, but they did not achieve the expected results. This course aims at this phenomenon and the problems that enterprises may face in the process of pursuing development, analyzes the secret of longevity of "century-old enterprises", and focuses on how to establish a sustainable development mechanism for enterprises from both theoretical and practical aspects.

1 The lecture raised the issue of sustainable development.

The main points of this lecture

About tomorrow

Put forward the problem of second venture: the sustainability of enterprises.

Life is full of variables. People who only see the past and the present are doomed to pass by the future.

John Kennedy

When the enterprise completes the original accumulation, it will seek further development. With the growth of enterprises, enterprises have encountered many problems in the process of management.

2

Problems that have not been encountered before greatly affect the sustainable development of enterprises. Therefore, many enterprises put forward slogans such as "starting a second business" and "building a century-old enterprise", and took various measures accordingly, but none of them achieved the expected results.

About tomorrow

What will happen tomorrow?

What will happen tomorrow? Is it true that tomorrow will be better? If this is true, what should we do? If we don't do anything today, will a beautiful tomorrow come as scheduled? In fact, it is only our wish that tomorrow will be better. No one can be sure what will happen tomorrow.

The only certainty is that anything is possible.

For tomorrow, the only certainty is that anything is possible. Because anything can happen tomorrow, we should get ready today. Today's glory does not mean tomorrow's glory. Today, if an enterprise thinks that it has both brand and strength, there should be no problem tomorrow, then the enterprise is likely to find that it has no tomorrow. For example, some well-known enterprises in the past no longer exist and become meteor enterprises.

situation

Meteor spectrum (1)

Zhongshan Xiaobawang Electronic Industry Co., Ltd. began to develop and produce learning machines from 1992. Under the leadership of Duan Yongping, the general manager, the enterprise quickly became the overlord of the learning machine industry, with a market share of 80%. 1995, the output value of bully was as high as 1 100 million yuan, and the brand evaluation value was 500 million yuan. 1September, 1995, Duan Yongping suddenly resigned and set up BBK Electronics Co., Ltd. alone, taking away most of the middle managers of the "Four Heavenly Kings" and Xiaobawang in the development department. 1997, 24 dealers defected to BBK collectively. After losing Duan Yongping, the bully quickly fell into the dark abyss and withdrew from the competition of the first echelon of home appliances. It takes five years from 1992 to 1997.

situation

Meteor Spectrum (2)

1988, Guangdong Wan Jiale gas appliance co., ltd was established in Shunde city, Guangdong province. Wan Jiale is the first listed company in China's water heater industry, with unparalleled financing space. "Wan Jiale, Le Wan Jia" was once a popular advertising word in China, and was rated as one of the top ten advertising ideas in China several times. Wan Jiale was once regarded as a representative enterprise of "New Guangdong Goods", but due to major mistakes in investment decision-making and brand management, this enterprise lost 37.4 million yuan in 1996. 1998, the loss-making Wan Jiale announced that it would transfer 29.8% of its legal person shares to a little-known Sony group in the same city for 320 million yuan, retire to the second largest shareholder, and hand over the brand management right. A once thriving enterprise, just after its 10 birthday, was forced to embark on the road of acquisition.

situation

Meteor spectrum (3)

Sun God Group is the first modern enterprise in China to systematically introduce brand image recognition system, with intangible assets as high as 2.6 billion yuan. Its predecessor was Huangjiang Health Products Factory in Dongguan, Guangdong Province, which was founded in 1987 to produce a biological health oral liquid with the trademark MasterCard. 1In August, 1988, Huangjiang Health Care Products Factory was officially renamed, and the factory name, trade name and trademark name were unified as "Sun God", and its famous enterprise identification system was launched. 1990 sales reached 240 million yuan, and the market share reached 63% at the highest, setting a record that no one has surpassed so far. At the same time, a group of talented young people took the place of entrepreneurs and took up senior management positions. 199 1, Sun Shen entered the list of "500 industrial enterprises with the largest total profits and taxes in China".

1993, with the establishment of the image of Sun God, the sales of Sun God reached1300 million yuan. In this case, Sun Shen began to diversify, investing in 20 projects including petroleum, real estate, cosmetics, computers, border trade and hotel industry within one year, and successively set up "Economic Development Corporation" in Xinjiang, Yunnan, Guangdong and Shandong, and carried out large-scale acquisition and investment activities. In just two years, the investment of 340 million yuan has almost no return. 1995 15 In February, Sun Shen went public in Hong Kong and fell below the issue price on the first day of listing. The first loss occurred at 1996, and the loss amount was 1 1 ten thousand yuan. 1997, founder Huai resigned as president, and Harvard MBA Wang became president. However, losses continue to increase. The annual loss was 654.38+59 million yuan, and the stock price once fell to HK$ 0.09, making it a junk stock. During the period of 1998, the market sales of Helios continued to decline, and the birthday of 10 was spent silently. One of the loudest and most attractive brands in China has disappeared.