Traditional Culture Encyclopedia - Hotel accommodation - Introduction of City 1 18 Hotel Chain

Introduction of City 1 18 Hotel Chain

"City 1 18" hotel chain is a national chain business hotel brand under Shandong Xinghui Lianying Hotel Investment Co., Ltd., which is committed to developing exquisite hotel chains with high quality and low price in second-and third-tier cities across the country. Based on the principle of less investment, good decoration and quick return, "Cheng 1 18" provides quality services to every customer with advanced management concepts and humanized service standards. The city 1 18 hotel chain with scientific brand segmentation and management will surely stand out in the future competition of economy hotel market and become the leading enterprise of chain hotels in third-tier cities in China, thus realizing the company's vision of becoming a modern economy hotel brand and its short-term goal of listing within five years. There are more than 580 franchise stores nationwide (as of May 20 14), and it is estimated that the number will exceed 800 by the end of 20 14.

With strong capital strength, strong advantages in marketing resources and complementary advantages in brand resources, the Group launched the "light business hotel" format for the first time in the industry and has developed into a Chinese aircraft carrier hotel enterprise. The Group attaches great importance to the industrial and social responsibilities of enterprises, adheres to the core concept of "people-oriented", and pursues the management strategies of "doing nothing, doing something" and "employing people with virtue and loving people with virtue", which has made outstanding contributions to the industry and society. At the end of 20 12, the overseas listing plan was officially launched. On April 20 13, the hotel group successfully joined hands with Industrial and Commercial Bank of China, Bank of China, China CITIC Bank and China Merchants Bank to issue wealth management corporate bonds, and made every effort to prepare for overseas listing. In 20 13, Metropolitan18 Hotel Chain Investment Management Company successfully established more than ten regional branches in China, and in May of 20 13, the Southeast Asian market operation branch was formally established in Malaysia.