What aspects does hotel marketing include?

　1. The hotel's image positioning

The hotel's image positioning is to determine what image the hotel will use to face the target market, including the hotel's visual image and psychological image (enterprise c1 system ) also includes the hotel's architectural appearance, the hotel's name, logo (store emblem), standard fonts, standard colors, etc. The psychological image includes the hotel's grade and star rating, etc.

2. The hotel’s product positioning

The hotel’s product positioning refers to what kind of products the hotel provides to guests. Through product positioning, the hotel’s own position and purpose can be clarified, as well as how to find own operating characteristics and scope. Hotel products can be analyzed through the following five aspects:

1) Type of hotel: business (chain) hotel, conference hotel, tourist resort hotel, etc.

2) Scale of the hotel: The scale of the hotel is measured by the number of guest rooms it has. According to the number of guest rooms, hotels can be divided into three types: large, medium and small. The guest rooms of large hotels The number can reach thousands, and the number of rooms in small hotels can be as small as dozens. In our country, hotels with less than 300 rooms are usually called small hotels, hotels with 300 to 600 rooms are medium-sized hotels, and hotels with more than 600 rooms are called large hotels.

　3) Hotel service standards

　4) Hotel location: According to the hotel's location, hotels can be divided into "city center hotels", airport hotels, motels, and scenic spots Hotel etc. The market customers and management methods of these hotels will be different.

5) Hotel groups: Hotel groups in the world can usually be divided into four types

①Owned hotel groups: refer to the group owning and directly operating several hotels at the same time. The group has ownership of each hotel, and belonging to the same corporate legal person is the simplest form of affiliation.

② Hotel groups in the form of leasing: There are two forms. One is that the hotel adopts the method of leasing hotels in its own country or other countries for management. The hotel group has the right to operate the leased hotel and bears the name of the hotel group. , but the scale of the hotel chain continues to expand, and it is a member of the group; but it has no ownership. The other is that the hotel group leases the operating rights of its hotels to other companies, but still uses the hotel group's name and operating methods to implement the chain.

　③Hotel groups in the form of management contracts: refers to hotel groups that operate and manage hotels through contracts for companies that have no management experience or do not intend to operate hotels themselves. In the management contract form, the employees in the hotel belong to the hotel owner, and the owner is responsible to the employees. The hotel group management company is the agent of the hotel owner and manages the hotel and employees on behalf of the owner.

④ Franchise hotel group: refers to a hotel group that sells or transfers the operating rights of its hotels to other hotels, and the transferred hotels still use the name and management methods of the hotel group and are included in the hotel group. Group's reservation system and marketing, become a member of the group.