Father's Day activity theme plan in hotel

Theme plan for Father’s Day activities in hotels (5 articles in general)

In order to ensure the smooth development of the event, it is necessary to formulate an activity plan in advance. A good activity plan will definitely focus on the audience. participation and interactivity. So do you know how to write an activity plan in a standardized way? The following is the hotel Father’s Day activity theme plan I compiled for you (5 general articles). It is for reference only. You are welcome to read it.

Hotel Father’s Day activity theme plan 1

1. Purpose of the activity:

Through publicity in the early stage and on the day of Father’s Day, provide warm reminders and Gift giving, as well as a series of actions to provide customers with other value-for-money services, to impress customers and increase their emotional attention to our spicy style Furong Club, constantly focusing on spicy style, thereby increasing our turnover and customer return rate as well as to Loyalty to our Spicy Furong Club brand.

Through our emotional marketing (providing value-for-money services), we continue to increase the share of our Spicy Furong Club in the Langfang catering market, and continue to stay ahead of our competitors.

2. Event time:

20xx, x month x day

3. Event location:

xx

< p> 4. Activity content:

1. Customers who come to our restaurant for dinner on Father's Day can make a free phone call to their father, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our restaurant to dine on Father’s Day will have the opportunity to take a photo for free and send it to their father for free;

3. If there is any problem on Father’s Day, Guests who invite their father to dine in our restaurant can enjoy the following discounts:

(1). One free photo;

(2) One free photo frame;

(3). Send 1-3 special dishes to commemorate Father’s Day;

(4). Send a gift (tie, etc.).

4. If you treat your father to dine, in addition to the above discounts, you can also enjoy a 12% discount on the entire order;

5. For fathers whose birthdays are on Father’s Day, I The store provides free Father's Day family set meals for one table for up to 10 people. Restaurant Father's Day event planning plan - planning book Restaurant Father's Day event planning plan - planning book. (The father’s birthday must be based on the date on the second-generation ID card, he must have reached the legal age for marriage for more than one year, and he must have photos with his children)

5. Publicity and atmosphere creation:

< p>　(1) External advertising

1. 2 issues of print media advertising; 2. 2 issues of TV advertising;

3. Online advertising ;

4. High-end building advertisements

(2) Bulk text messages.

Text message content: Father’s Day is here on 6.15. All the staff at Malafeng wish your father or you as a father good health and happiness! Fathers whose birthdays are on that day (6.15) can enjoy free family packages! There are more surprises Na! Ordering phone number:

(3) Through the placement of various advertisements (pictures and text) in different locations inside and outside the store, all-round and three-dimensional publicity is carried out to create a strong Father's Day feeling in the store. cultural atmosphere.

The specific work arrangement is as follows:

1. Water sign outside the store to remind customers for the first time;

2. In-store advertising and atmosphere creation:

(1) , 3 X display racks;

(2), 30 inkjet pictures;

(3), special Father’s Day menu;

(4), free Father's Day family package;

(5), desktop soft articles (from Children's Day on June 1 to Father's Day on June 15);

(6) Background music: Chen Hong's "Come home often", Cui Jinghao and Liu Hegang's two versions of "Father" are played in a loop;

(7) Employee greetings: Happy Father's Day! Wait for the second and third time to customers Father's Day reminder, let customers have Father's Day emotions or think of their father in their hometown, or think of the hardships and difficulties of being a father, which will pave the way for subsequent emotions!

3. On-site Interaction:

(1) Give father and son (daughter) a heart-to-heart dish. Blessing: I wish all fathers and sons and daughters in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Dubbing: Dear leaders, come and let us leave this eternal moment on this unforgettable day of Father’s Day! We will send it to you or send it to you;

(3) For the fathers present Let’s toast to the fathers all over the world with a glass of blessing wine and a toast: Today is Father’s Day. I wish the fathers here and the fathers far away in my hometown a happy holiday and good health!

　(4), (after the toast) ) said: Dear leaders, my assistant and I will present a song "Father" to the fathers and guests present. I wish you and your Father's Day a happy and healthy Father's Day again! (Pushing the atmosphere to a climax)

< p> 6. Notes:

1. Promotional documents and emotional expressions must be appropriate, accurate, and in place. If they are too high, they will appear false; if they are not enough, they will not be able to create an emotional resonance with customers and it will be difficult to move them. customer.

2. All employees should be trained on the content of Father’s Day activities so that they are familiar with it.

3. Father’s Day discounts cannot be enjoyed at the same time as other discounts.

4. Fathers who come to our store to celebrate their birthday on Father’s Day on June 15 must make an appointment in advance.

5. When the father celebrates his birthday in our store or invites his father to dinner in our store, we should organize the management to say a blessing to the father.

6. Make sure there are sufficient raw materials for Father’s Day special dishes. Hotel Father’s Day Activity Theme Plan 2

The summer is hot in June, and father’s love is like a mountain in June. The sunshine in June is the hottest of the year, symbolizing the fiery love a father gives to his children. Father's love is like a mountain. Many things in life cannot last forever, but the love our father gives us is eternal. The annual Father's Day is coming. On this Father’s Day, in order to mobilize the enthusiasm of consumers, attract more customers, and increase turnover, the management company has studied and decided to propose a Father’s Day marketing plan as follows:

1. Event Time< /p>

June xx - June xx

2. Purpose of the event

1. To stimulate family consumption through activities and enhance the company’s good brand image;

p>

2. Drive consumption and compete for market share;

3. Increase E-meal sales and increase the operating income of each store.

3. Activity theme:

With Father’s Day in mind, the xx family is close.

4. Activity location

xx

5. Activity content

1. During the activity, the greeting staff of each store will pay attention to the consumption in the store. Middle-aged and elderly men send holiday greetings "Hello, happy holidays."

2. During the event, each store will play the two additional tracks "Repay Life" and "Father".

3. During the event, you will receive gifts when ordering xx meals.

When you order over the phone and spend xx yuan, you will get xx pairs of dining playing cards for free. When you order over the phone, you will get a free VIP membership card when you spend xx yuan. E-Meal will give you a VIP membership card in time. Please register in each store. , financial reserves.

4. During the event, the kitchen departments of each store launched several Father's Day love packages. The prices of each store can be determined according to their own specific conditions. The dishes are mainly healthy and nutritious, and the names of the dishes reflect father's love (reference : The love of gratitude, father’s love like a mountain, father’s love like water, deep love between father and son). We also recommend a Father’s Day special dish.

5. During the event, guests who spend xx yuan in the store at a single table will receive a free family photo (10-inch plastic envelope). Each store must register and keep financial records.

6. The Planning Department uniformly uses the SMS platform to send Father’s Day blessing text messages to customers: “We are thinking about Father’s Day, and we are a family of xx. We warmly launch a variety of Father’s Day love packages. xx Catering wishes all fathers in the world a happy holiday. ! ”

6. Publicity matters

1. The planning department of the management company is responsible for engraving Father’s Day banners, one for each store, with the content “Father’s Day in our hearts, xx family”, and and be sent to each store before June xx;

2. The planning department of the management company will uniformly send Father’s Day blessing text messages to all store customers on June xx, “Father’s Day is in my heart, xx is a family, various styles The Father’s Day Love Package is launched with warmth, and xx Catering wishes all fathers in the world a happy Father’s Day! ”

7. Notes

1. Each store carefully organizes employee learning activity plans and conducts employee training according to the plan! Relevant knowledge training;

2. During each store’s activities, take photos and develop photos to increase revenue;

3. Point card activities and coupon activities will be carried out at the same time as this activity . Hotel Father’s Day Activity Theme Plan 3

1. Time

June xx, 20xx

2. Location

xx Hotel 1 Lou Restaurant

3. Activity Goals and Purpose

Regarding father’s love, people’s speech has always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of father's love, but for many people, father's love has always affected them in a unique and quiet way. This is where the strangeness of father's love lies. It is shy to express and neglectful of publicity, but it is majestic and solemn. That's why some wise people say that father's love is like a mountain. On the occasion of Father's Day, xx Hotel has specially organized a special reward event. This event will leave customers with many beautiful and warm memories and deepen their understanding of xx Hotel.

4. Marketing target

Families and men during Father’s Day.

5. Theme

"Father's love is like a mountain, and fathers also need care"

6. Promotional activities

1. Father's Day , men who consume Western food will receive a cup of nourishing stew and a fitness center experience coupon.

2. Men over 70 years old enjoy a 50% discount on the buffet.

3. Four people dine for free.

What gift to give on Father’s Day?

On Mother’s Day, you can give carnations, buy cosmetics, and buy beautiful gifts... But what should you give your father on Father’s Day? Father's Day gifts must be difficult for many people.

In fact, you don’t have to give your father a gift. You can treat your father to a big meal on Father’s Day and express your silent love for him with delicious food!

Event time: Father’s Day

Lunch buffet 11:30---13: 30RMBxx/person

Dinner buffet 18:00-21:00RMBxx /person

Location: Western Restaurant on the 1st floor of xx Hotel

7. Budget and advertising planning

TV and Radio promotion and rolling broadcast, estimated to be xx yuan ;

8. Estimated income

xx Yuan Hotel Father’s Day activity theme plan 4

Theme:

Highlight warmth, sweethearts are the main focus . It reflects that the father finally gets a sweetheart after his hardships, rather than focusing on the hardships. There is no need to use discounts or gifts on Father's Day. We can make a fuss about the corporate culture, which can better create brand benefits for us.

Highlights:

Hugs

Children hug their fathers much less often than mothers, so hugging their fathers is used as a highlight to remind everyone who is a child. us. Even fathers need the hugs of their children more than our mothers. At the same time, fathers need hugs even more today under the financial crisis.

Advertising products:

A banner for Qingpu and Songjiang stores, and an electronic screen for Jiading store.

Content:

1. Happy Father's Day to all the hard-working fathers in the world.

2. Give your father a deep hug and happy Father's Day

Posters:

One for each of the three stores. It does not need to be too big. The theme is warm and sweet. The content of the promotion is to give one dessert to each table. From the bottom of my heart, my father needs to be comforted by sweetness.

Desserts can be chosen: sweet soup, red bean paste, small glutinous rice balls, etc.

Plan implementation:

1. Posters, banners, and electronic screens need to be prepared at least three days in advance Start showing.

2. Three days in advance, all hotel employees will start publicity (publicity when welcoming guests, publicity when reserving tables, publicity when ordering food, publicity when waiters serve, promotion by marketing managers, promotion by hotel leaders) etc.)

3. Let guests participate in our activities 100% as much as possible.

4. The production department will make 100% of the food for the event excellent, and the front office will do a good job tracking the event. Hotel Father’s Day Activity Theme Plan 5

1. Purpose of the activity:

Cultivate customers’ holiday spending habits in the store and increase store sales.

2. Activity theme:

Great virtue, father’s love is like a mountain

3. Activity time:

June 13 Until the 17th

IV. Participating branches:

Guangdong region, Fujian region, Sichuan region

V. Activity content

(1 ) Members

1. On June 12, holiday text messages will be sent to valid members through the membership system and a 52.0 yuan meal coupon will be injected.

2. Meal coupon consumption restrictions:

1) All-day consumption from June 13th to 17th (except morning tea at Wangxing and Hengyu branches).

2) It can be used with a minimum consumption of 200 yuan.

(2) Father's Day (June 17)

"Fathers" who come to the store to make purchases on that day will receive a free portion of "homemade hot milk tofu".

6. Promotion method

Member text message (sent at 10:00 am on June 12)