Transformation of TCL spin-off business

The establishment of TCL Holdings marks the formal completion of the asset reorganization of TCL Group. TCL Group believes that diversified business structure not only brings more development space, but also increases the difficulty of enterprise management. Reorganization will help the Group to improve the current situation of repeated business structure, scattered resources investment and unbalanced development stages and cycles of the industry, so as to make the core business develop independently, thus effectively promoting enterprises to build competitive advantages.

Recently, TCL Industrial Holdings (Guangdong) Co., Ltd. (hereinafter referred to as "TCL Holdings") was established, marking the formal completion of the asset restructuring of TCL Group. In the future, TCL Group will concentrate its resources in two major directions. One is the semiconductor display and materials business with Shenzhen Huaxing Optoelectronics as the core; The second is industrial finance and venture capital, with a view to accelerating the construction of the group's core competitive advantage and transforming and upgrading to innovative high-tech groups.

According to reports, the newly established TCL Holdings will focus on four core application scenarios: family, individual, accommodation and community, and strive to provide users with smart life products and services, so as to realize "the world's leading smart technology group" in corporate vision.

Asset reorganization solves management problems

At present, TCL Group's business covers TV, mobile phone, washing machine, air conditioner, semiconductor display screen and other fields. Diversified business structure not only brings more development space, but also increases the difficulty of enterprise management. Liao Qian, vice president and secretary of the board of directors of TCL Group, said that the semiconductor display industry has a large capital demand and high technical requirements, which is quite different from the business model of smart terminal business. In order to improve the efficiency of smart terminal business and promote the integration of related resources, TCL Group sold its shares in eight companies, including TCL Industry and Huizhou Household Appliances, to TCL Holdings at a price of 4.76 billion yuan, and formally divested its household appliances, electronic communications and other businesses.

It is understood that up to now, TCL Group has invested in a number of high-tech enterprises such as Najing Technology, Contemporary Ampere Technology Co., Ltd., Duntai Electronics, Cambrian, etc. Such venture capital business will provide strategic support for the Group's layout in high-tech industries such as semiconductors and chips.

In addition, after the reorganization, the ownership of TCL brand still belongs to TCL Group, and TCL Group and TCL Holdings will jointly use it, and the trademark ownership will not change. "In the past, all subsidiaries paid brand funds according to the proportion of their own product sales revenue for the maintenance and promotion of the entire brand image. Brand funds are managed according to the principle of paid-in and expenditure. After the reorganization, TCL Holdings still pays the brand maintenance fee according to the current management method, but if the new product wants to use the TCL brand, it must be approved by the group. " Liao Qian added.

Concentrate resources to overcome key technologies

As a strategic, basic and leading industry of electronic information industry, China's new display industry has achieved leap-forward development in recent years, and China is becoming the largest display panel production base in the world. Wu Shengwu, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, said that he would continue to support enterprises to develop mass production technologies such as ultra-high definition and flexible panels, strengthen the reserves of forward-looking display technologies such as AMOLED micro-display, quantum dot display and printed organic light-emitting diode display, and complete the exploration and layout of new technology routes.

TCL Group's assets reorganization is to seize the strategic opportunity of rapid development and technological upgrading of semiconductor display industry, and concentrate resources to fully promote the development of core industries. "Huaxing Optoelectronics has good manufacturing capabilities, and its operating efficiency and profitability are also at the leading level in the industry. After the completion of this asset restructuring, we will invest more money in the research and development of the next generation display technology, thus enhancing the company's competitiveness. " Li Dongsheng said.

According to the data, Huaxing Optoelectronics has built and is building six production lines with a total investment of nearly 200 billion yuan. Among them, the four production lines "T 1", "T2", "T3" and "T6" have covered the display panels for small and medium-sized mobile phones to large-sized televisions. By the end of the third quarter of 20 18, China Starlight's large-size LCD panel shipments ranked fifth in the world, and its market share of 55-inch products ranked first in China. With the completion and commissioning of the t6 and t7 projects of Huaxing Optoelectronics, the market share of Huaxing Optoelectronics in large-size products will increase to the top three in the world.

"With the continuous expansion of the consumer market and the iterative upgrading of new technologies, China's display industry is welcoming a new round of vigorous development." In Li Dongsheng's view, enterprises must build their core competitiveness with independent innovation and extend their technological capabilities to the upstream and downstream of the industrial chain, so as to achieve high-quality development.

In recent years, relying on the platform of Huaxing Optoelectronic Industry, TCL Group has continuously promoted the research and development and application of new display technologies, materials and processes, and obtained a number of technical patent achievements. At present, Huaxing Optoelectronic and Industrial Research Institute of TCL Group holds 77 14 patents on semiconductor display technology and materials, overseas patents 102 12, and 9802 patents on PCT (Patent Cooperation Agreement).

At the same time, as the only national innovation center in China's display industry, the "Printing and Flexible Display Innovation Center" initiated by TCL Group has completed the manufacture of 3 1 inch organic light-emitting diodes and 5-inch quantum dot display prototypes; The vapor-deposited organic light-emitting diode materials independently developed by the Group have begun to send samples to customers, and electroluminescent QLED materials have also made key breakthroughs in material efficiency and life.

After the reorganization, TCL Group will actively lay out new display application fields such as large-size touch modules, electronic whiteboards, splicing walls, vehicles, e-sports and other high-end special displays based on Huaxing Optoelectronic Industry Platform, so as to increase the profit share of high value-added products and strive to support sustained and steady growth in performance.

Strategic upgrading helps enterprises transform.

At present, personalized and diversified consumer demand puts forward new requirements for the innovation and development of China's home appliance industry, and TCL Holdings' smart terminal business is also facing a big test. On the one hand, the competition in the home appliance market is fierce, and the long-term price war leads to the low overall profit rate of the industry; On the other hand, the sales of mobile phone products failed to meet expectations, which also brought some pressure to the company's operation. Therefore, after the reorganization, TCL Holdings must accelerate the pace of transformation from a traditional home appliance manufacturer to a technology-based enterprise.

At the same time, the coming 5G era will bring new opportunities and challenges to home appliance enterprises. In this regard, Li Dongsheng's requirements for the new team are: "Accelerate transformation and change, and form new capabilities in intelligent technology and the Internet of Things; Accelerate digital transformation and enhance technological innovation, intelligent manufacturing and industrial basic capabilities. "

However, only from the current situation of the industry, smart home products generally have problems such as single application scenario, weak equipment compatibility and unstable connection. "At the moment when the technology is updated so quickly, it is difficult for home appliance enterprises that only produce a single category to survive, and manufacturers that cannot provide connection and integration services will also face the crisis of being eliminated by the times." Wang Cheng, CEO of TCL Industrial Holdings (Guangdong) Co., Ltd. said that in order to deal with these problems, TCL Holdings put forward the "AI×IOT" strategy, which aims to effectively connect various terminal products such as color TV, air conditioner, refrigerator and washing machine by using artificial intelligence and Internet of Things technology, and further build an intelligent hardware ecosystem for the whole scene of daily life.

"TCL Group has many home appliances and consumer electronics products, which is a hardware advantage. At present, they are trying to connect all the hardware in the most convenient way and provide solutions including family life, community and hotel. To make up for the lack of software. There are both things that can be linked and things that can interact. This kind of exploration will provide reference for the transformation and upgrading of enterprises in the Internet of Things era. " Industry observer Hong Shibin said.