What is the difference between the opening activities of China Merchants Association and large shopping malls?

The difference between the investment promotion meeting of large shopping malls and the opening activities is that the former can be held unlimited times and can be held in high-end hotels or other suitable places instead of shopping malls; In principle, the latter is only held once when it is opened, and it is generally held only in this shopping mall.

Generally speaking, competitions can:

1. Big coffee endorsement, star platform. You can invite well-known big coffees in the industry or authoritative people in the field of product specialty to carry out platforms and endorsements.

2. "Star" artists help out on the spot to create a "high" sky-shaking atmosphere. Choose the fame of the invited stars according to your own needs. In addition to film and television entertainment stars, some comedy stars can also create good live effects.

3. Publicize unprecedented welfare policies, which can include material, low-threshold parking spaces and internal training qualifications.

4. High-frequency, authoritative and in-depth media dissemination and follow-up reports, so as to achieve online and offline synchronous follow-up publicity.

In the early stage of the campaign, the company needs to integrate the resource layout from a strategic perspective, and the responsibility lies with people. Traders are responsible for implementing specific communication paths, including local media (low cost) and the communication of relevant media people (platform person/invitation system/interest bundling system). Artists and copywriters implement specific materials and spread soft texts.

As for the main purpose of the opening of large shopping malls, it is still necessary to attract passengers, so that brothers and sisters, brothers and sisters, uncles and aunts, old and young, all come to our shopping malls to play before spending! Don't blame me for being so straightforward. If that's not your purpose, then don't engage in any business activities, just open quietly.

Therefore, the opening of large shopping malls is to make a lively start and let everyone around know: me! Kid! Open it! Industry! Yes!